Southern Methodist University
Director of Marketing/Fan Experience (HR title: Marketing Specialist I)
Southern Methodist University, Dallas, Texas, United States, 75215
Salary Range:
Salary commensurate with experience and qualifications
About SMU
SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Position:
This role is an on-campus, in-person position.
In collaboration with the Associate A.D of Marketing & Fan Experience, this position is responsible for assisting with the creation preeminent experiences for the SMU fans on gameday. They support the efforts to continually innovate the fan experience and push SMU to be an industry leader in in-venue production and fan experience
They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events. Marketing duties include, but are not limited to, development and implementation of marketing plans/strategies and game-day promotions/operations. This roll will also provide oversight of student interns and graduate assistants. The position will collaborate with the Creative, Public Relations, Facilities and Game Operations, MustangVision, Mustang Sport Properties, Band, Cheer, and other auxiliary fan experience groups.
Essential Functions:Under the guidance of the Associate AD, Marketing and Fan Engagement work to execute comprehensive marketing plans for the year as well as implementing promotional and marketing strategies to increase revenue, attendance and enhance awareness of athletic events and sports programs with a focus on revenue generating sports.Help guide the Assistant Directors of Marketing and graduate assistants with the execution of comprehensive marketing plans for Olympic sports.Collaborate with the Creative, Public Relations, Facilities and Game Operations, MustangVision, Mustang Sport Properties, Band, Cheer, and other auxiliary fan experience groups.Enhance student and campus awareness to support all athletic events.Position requires regular evening and/or weekend workEducation and Experience:
Bachelor's degree is required. A degree in marketing, design, communications or related field preferred.
A minimum of two years of experience in marketing is required.
Prior experience working with a NCAA Division I athletic program or professional sports team is preferred.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skill and a focus on attention to detail are essential.
Candidate must have a working knowledge of MS Suite and Adobe Photoshop. An understanding of NCAA rules and regulations is essential.
Physical and Environmental Demands:Sit for long periods of timeReach above shouldersWalk for long distancesPush/pullCarry/lift over 50 lbs.
Deadline to Apply:
July 3, 2024
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu .
Benefits:
SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .
Salary commensurate with experience and qualifications
About SMU
SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Position:
This role is an on-campus, in-person position.
In collaboration with the Associate A.D of Marketing & Fan Experience, this position is responsible for assisting with the creation preeminent experiences for the SMU fans on gameday. They support the efforts to continually innovate the fan experience and push SMU to be an industry leader in in-venue production and fan experience
They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events. Marketing duties include, but are not limited to, development and implementation of marketing plans/strategies and game-day promotions/operations. This roll will also provide oversight of student interns and graduate assistants. The position will collaborate with the Creative, Public Relations, Facilities and Game Operations, MustangVision, Mustang Sport Properties, Band, Cheer, and other auxiliary fan experience groups.
Essential Functions:Under the guidance of the Associate AD, Marketing and Fan Engagement work to execute comprehensive marketing plans for the year as well as implementing promotional and marketing strategies to increase revenue, attendance and enhance awareness of athletic events and sports programs with a focus on revenue generating sports.Help guide the Assistant Directors of Marketing and graduate assistants with the execution of comprehensive marketing plans for Olympic sports.Collaborate with the Creative, Public Relations, Facilities and Game Operations, MustangVision, Mustang Sport Properties, Band, Cheer, and other auxiliary fan experience groups.Enhance student and campus awareness to support all athletic events.Position requires regular evening and/or weekend workEducation and Experience:
Bachelor's degree is required. A degree in marketing, design, communications or related field preferred.
A minimum of two years of experience in marketing is required.
Prior experience working with a NCAA Division I athletic program or professional sports team is preferred.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Strong project management skill and a focus on attention to detail are essential.
Candidate must have a working knowledge of MS Suite and Adobe Photoshop. An understanding of NCAA rules and regulations is essential.
Physical and Environmental Demands:Sit for long periods of timeReach above shouldersWalk for long distancesPush/pullCarry/lift over 50 lbs.
Deadline to Apply:
July 3, 2024
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu .
Benefits:
SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .