Logo
Heygen

Product Marketing Manager, Content

Heygen, San Francisco, California, United States, 94199


The mission at HeyGen is to make visual storytelling accessible to all. HeyGen is the fastest-growing generative AI platform for anyone who wants to create videos for their business. Come join our team in revolutionizing the way videos are created.Learn more at www.heygen.com

Company Overview:At HeyGen, we're dedicated to making visual storytelling accessible to everyone. As visual content becomes increasingly important in how information is created, consumed, and retained, our mission is to democratize the ability to produce engaging video narratives. Our AI technology empowers people everywhere to reach, captivate, and inspire audiences with high-quality video content without the traditional costs and complexities. If a team has a story to tell, HeyGen can help them.

Position Overview:We're looking for a creative and driven product marketer to join our team at HeyGen. This role is ideal for someone who is passionate about crafting compelling content and has a knack for translating product features into engaging customer communications. You'll report to the leader of core product marketing and work closely with product, product growth, and channel owners to delight customers with clear and useful content.

Key Responsibilities:

Develop and refine user-facing messaging that clearly articulates the value and advantages of our products for our diverse use cases and audiencesCreate and maintain exciting marketing content for our core products and launches including in-product messaging, demo videos, web pages, blog posts, social copy, email campaigns, customer stories, and moreCollaborate with various teams to ensure alignment between self-serve and enterprise marketing effortsHelp analyze data and user feedback to recommend improvements to our content strategyHelp plan and execute a content calendar around strategically timed campaignsContribute to the development and maintenance of our brand style and tone of voicePreferred Qualifications:

5+ years of experience in marketing, preferably with experience in B2B product marketing and content creationContent or journalism background or interestsStrong communication skills, both written and verbal, with an ability to create clear and persuasive contentWork samples you can share (bonus for visual content)Enthusiastic about working in a fast-paced and dynamic environmentWhat HeyGen Offers:

Competitive salary and benefits packageA pivotal role in a company leading innovation in the AI-driven visual content sectorA dynamic and inclusive work environment that fosters creativity and innovationOpportunities for professional growth and skill development in cutting-edge marketing techniquesA collaborative culture that values teamwork and employee insights

Salary Range:$170,000 - $195,000 annuallyPlease note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join HeyGen and help us transform the landscape of visual storytelling!