productboard
Global Head of Field & Event Marketing
productboard, New York, New York, us, 10261
** This position will be remote, ideally located in, or near East Coast U.S, or willingness to work on East Coast hours.
We are seeking a highly motivated, strategic, and results-driven Head of Field Marketing to lead our field marketing initiatives and help drive pipeline growth and territory health across Productboard's global sales teams.
This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success.
Responsibilities:
Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.Plan and manage all events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives.Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.Experience working with global, remote teams and collaborating with cross-functional stakeholders.Willingness to travel as needed to support regional marketing events and initiatives.What's in it for you?Be part of building the world's first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.Collaborate with a talented and passionate team, dedicated to making products that matter, together.You can look forward to the following benefits:Competitive compensation, stock options, company 401kA budget for your professional development and ongoing learningFlexible PTO and paid sick daysLife insurance and disability coverageCarrot Fertility Benefits1 Volunteer Day per year for you to help causes close to your heart8 weeks of Paternity leave and 12 weeks of Maternity leaveMental Wellness Program to support your well-being and self-careCompany contribution to gym and wellness membershipsCommuter benefitsCompany contribution and access to best-in-class health benefits and your own Soulmio membershipAbout Productboard
Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.
That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 6,000 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.
With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.
We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.Join at the golden startup age - established stability with large space for innovation and individual impactYou'll enjoy an exciting team atmosphere, building a whole new category of softwareYou can help change the way that products are built all over the worldWe iterate quickly and decisions are fast. You'll have a voice in what we do and see the impact of your workWe are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new marketsWe are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company cultureAbout our culture
Imagine working in a place where everything matters - most importantly, you. At Productboard, values aren't just something we like to talk about, they're something we live and breathe. We believe in creating a work environment where:People feel empowered, supported, and includedTrust and transparency are built into the way we workCreativity, curiosity, and continuous improvement are encouraged and nurtured every day
Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don't waste time on politics or ego. We champion openness by sharing our goals, success, and failures.
Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!Equal Opportunity Employer Statement
We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.
#LI-EK1 #LI-Director
We are seeking a highly motivated, strategic, and results-driven Head of Field Marketing to lead our field marketing initiatives and help drive pipeline growth and territory health across Productboard's global sales teams.
This individual will be responsible for creating and executing integrated marketing strategies, engaging prospects, and supporting the overall growth of our brand. The ideal candidate will have extensive experience in field marketing and events, a deep understanding of enterprise sales dynamics, and a passion for driving success.
Responsibilities:
Develop and execute comprehensive event and field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.Collaborate with our global sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.Plan and manage all events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.Effectively manage and enable a team of global event and field marketers to plan and execute against key pipeline objectives.Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of marketing leadership experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.Experience working with global, remote teams and collaborating with cross-functional stakeholders.Willingness to travel as needed to support regional marketing events and initiatives.What's in it for you?Be part of building the world's first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.Collaborate with a talented and passionate team, dedicated to making products that matter, together.You can look forward to the following benefits:Competitive compensation, stock options, company 401kA budget for your professional development and ongoing learningFlexible PTO and paid sick daysLife insurance and disability coverageCarrot Fertility Benefits1 Volunteer Day per year for you to help causes close to your heart8 weeks of Paternity leave and 12 weeks of Maternity leaveMental Wellness Program to support your well-being and self-careCompany contribution to gym and wellness membershipsCommuter benefitsCompany contribution and access to best-in-class health benefits and your own Soulmio membershipAbout Productboard
Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.
That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 6,000 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.
With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.
We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.Join at the golden startup age - established stability with large space for innovation and individual impactYou'll enjoy an exciting team atmosphere, building a whole new category of softwareYou can help change the way that products are built all over the worldWe iterate quickly and decisions are fast. You'll have a voice in what we do and see the impact of your workWe are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new marketsWe are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company cultureAbout our culture
Imagine working in a place where everything matters - most importantly, you. At Productboard, values aren't just something we like to talk about, they're something we live and breathe. We believe in creating a work environment where:People feel empowered, supported, and includedTrust and transparency are built into the way we workCreativity, curiosity, and continuous improvement are encouraged and nurtured every day
Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don't waste time on politics or ego. We champion openness by sharing our goals, success, and failures.
Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!Equal Opportunity Employer Statement
We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.
#LI-EK1 #LI-Director