Marketing Director (Hybrid)

Location: Westbury, New YorkJob Type: PermanentCompensation Range: $130,000 - 135,000 per yearCella is working on an amazing opportunity for a Marketing Director to join an emerging disruptor in the pet industry! This role will join the brand at a critical time of growth, helping shape the brand's success via identity, advertising, channel strategy, retail/merchandise marketing and digital/e-commerce.  This is a permanent position that offers the Director the opportunity to join a newly launched brand, created by co-founders who have successfully launched other consumer brands. Ideal candidates will have CPG experience (family, bay and/or pet industry experience ideal.)  Candidates MUST be able to work in the office on Long Island four days a week. If you are not able to meet that requirement, please do not apply. Responsibilities:Develop and implement strategic integrated omnichannel marketing plans aligned with overall company objectives and brand positioning.Define target consumer segments and create tailored retail and digital marketing strategies to engage and convert them effectively.Maintain the brand identity, including brand and product positioning, messaging, and visual guidelines.Build brand strategies that foster consumer engagement, loyalty, and advocacy through targeted marketing initiatives, CRM programs, and brand experiences.Conduct market research, competitive analysis, and consumer insights to identify growth opportunities, market trends, and implement innovative strategies.Develop product marketing strategies to drive awareness, trial, and adoption of new and existing products.Coordinate product launches and promotions across various channels, including retail, digital, and experiential marketing.Oversee the development of marketing collateral, packaging designs, and brand assets to ensure consistency and alignment with brand values.Collaborate with cross-functional teams, including creative, ecomm, analytics, and sales, to ensure seamless execution of marketing initiatives.Analyze campaign performance metrics and adjust strategies as needed to optimize results and ROI.Qualifications:Education: BachelorsProven experience (10+ years) in brand marketing within the CPG industry, with a track record of driving successful marketing campaigns and initiatives.Experience working closely with agency partners to plan, execute, and measure retail and digital marketing campaigns.Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.Excellent communication and presentation skills, with the ability to effectively articulate and sell ideas to internal and external stakeholders.Demonstrated ability to inspire and motivate cross-functional teams to achieve common goals.Strong understanding of retail and digital marketing channels, performance marketing tactics, and emerging trends in consumer behavior.Hands-on creative thinker with a passion for innovation and a drive for continuous improvement.Relentless curiosity and critical thinking: able to adapt to a rapidly changing landscape, routinely seeking out ideas for new approaches within existing and new channels.Aptitude for testing combined with demonstrated rigor around testing methodology, objective setting, and KPI tracking.A bootstrapped, thrifty mindset to spending and executing, where optimizing performance and maximizing returns are a constant filter for prioritization. JOBID: 1056134#LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). Applications accepted on ongoing basis until filled.PandoLogic. Keywords: Marketing Director, Location: Westbury, NY - 11590