Astec Industries
Marketing Coordinator
Astec Industries, Chattanooga, Tennessee, United States, 37450
Description
BUILT TO CONNECT
Astec is a global, environmentally focused infrastructure and manufacturing company of asphalt road building and aggregate processing. Our mission is to design and build the most innovative products for the industries we serve. Leveraging innovative solutions and technologies, we serve customers all over the world.
ABOUT THE POSITION
The marketing coordinator will assist in maintaining a consistent brand through website maintenance, PR, and marketing materials.
Key Deliverables
Develop strategic marketing and activities.Implement marketing plans that include print, broadcast, and online content.Create, maintain, and strength the organization's overall brand through all media avenues.Provide support with organizing trade show display and materials.Maintain strict confidentiality of sensitive information.
Key Activities & Responsibilities
Communicate with trade publications regarding the placement of adsImplement yearly media planApprove incoming invoices for ad placementsMedia monitoring (save articles, research online mentions)Safeguarding and monitoring the logo and its use through publications internal and externalMonthly analysis for website Google AnalyticsResearch competitors and provide analysisProvide assistance in meeting planning and event coordinationAssist in working with customers to develop testimonialsManage marketing material inventory and distributionMaintain & organize graphic libraryAssist with trade show planningOrder and organize trade show display and materialsUpdate and maintain promotional item databaseManage Employee, online and show apparelKeep updated marketing materials available on the websiteAssist with aspects of social media including but not limited to maintaining corporate Facebook, YouTube, Facebook, Twitter and LinkedIn pagesTo be successful in this role, your experience and competencies are:
Bachelor's degree in Marketing, communication, or similar field.Proficiency in Microsoft Office, Microsoft Outlook and Adobe Creative Suite required.Experience using social media outlets such as YouTube, Facebook, Twitter and LinkedIn is necessary.Excellent communication skills (verbal and written).Mechanical aptitude is preferred as the ideal candidate will need to understand products and services.Strong organizational skills and attention to details required.
BUILT TO CONNECT
Astec is a global, environmentally focused infrastructure and manufacturing company of asphalt road building and aggregate processing. Our mission is to design and build the most innovative products for the industries we serve. Leveraging innovative solutions and technologies, we serve customers all over the world.
ABOUT THE POSITION
The marketing coordinator will assist in maintaining a consistent brand through website maintenance, PR, and marketing materials.
Key Deliverables
Develop strategic marketing and activities.Implement marketing plans that include print, broadcast, and online content.Create, maintain, and strength the organization's overall brand through all media avenues.Provide support with organizing trade show display and materials.Maintain strict confidentiality of sensitive information.
Key Activities & Responsibilities
Communicate with trade publications regarding the placement of adsImplement yearly media planApprove incoming invoices for ad placementsMedia monitoring (save articles, research online mentions)Safeguarding and monitoring the logo and its use through publications internal and externalMonthly analysis for website Google AnalyticsResearch competitors and provide analysisProvide assistance in meeting planning and event coordinationAssist in working with customers to develop testimonialsManage marketing material inventory and distributionMaintain & organize graphic libraryAssist with trade show planningOrder and organize trade show display and materialsUpdate and maintain promotional item databaseManage Employee, online and show apparelKeep updated marketing materials available on the websiteAssist with aspects of social media including but not limited to maintaining corporate Facebook, YouTube, Facebook, Twitter and LinkedIn pagesTo be successful in this role, your experience and competencies are:
Bachelor's degree in Marketing, communication, or similar field.Proficiency in Microsoft Office, Microsoft Outlook and Adobe Creative Suite required.Experience using social media outlets such as YouTube, Facebook, Twitter and LinkedIn is necessary.Excellent communication skills (verbal and written).Mechanical aptitude is preferred as the ideal candidate will need to understand products and services.Strong organizational skills and attention to details required.