Meltwater
Global ABM Marketing Manager
Meltwater, Miami, Florida, us, 33222
DescriptionWhat We're Looking For:We are looking for an experienced professional to join our growing team as the Global ABM Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based marketing & experiences (ABM/ABX), driving our business's growth and market positioning.In this position, you will report directly to the Sr. Director of Global Enterprise & ABM and collaborate closely with cross-functional teams. You will play a pivotal role in aligning our global marketing ABM strategy with overarching business objectives while overseeing the successful execution of ABM campaigns tailored to our enterprise segment.
As the Global ABM Marketing Manager, you will lead the development and execution of global campaigns in collaboration with the field marketing, corporate marketing, and sales teams. You'll also be responsible for building 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation. Additionally, you'll lead the creation of 1:few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific account segments.You will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment. Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees.The key for this role is collaboration with sales teams. You will work closely with the sales teams to understand their needs, align demand generation efforts with sales targets, and provide them with the necessary tools, resources and support to convert leads into customers. Collaboration will be essential to ensuring a seamless handoff between marketing and sales.
What You'll Do:
Lead the development and execution of global ABM campaigns
Build 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation
Lead the creation of 1:1 and 1:few ABM campaigns, ensuring personalized and targeted approaches for specific account segments
Develop campaign and ABM strategies aligned with business goals, ensuring consistency across regions
Utilize data-driven insights to optimize ABM and campaign strategies
Work closely with Corporate Marketing and Field Teams to ensure seamless integration of campaigns across channels and regions
Collaborate with internal and external partners to enhance the effectiveness of global campaigns and ABM initiatives.
What You'll Bring:
4+ years of professional experience in B2B Marketing, ABM, or similar
Proven experience in demand generation for SaaS companies
Strong understanding of ABM principles and experience implementing 1:1 and 1:few ABM campaigns
Experience in Performance Marketing, Event Marketing & Email Marketing, and Digital Marketing
Experience with 6sense and other account based marketing technologies
Strong understanding of Marketing Data & Analytics.
Comfortable working with marketing automation tools, CRM systems to track, measure, and report on campaign performance.
Excellent communication and collaboration
Initiative, reliability and team spirit as well as a good sense of humor and creativity
Nice to have: industry marketing experience
What We Offer:
Enjoy flexible paid time off that allows you to have an enhanced work-life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Collaborative, transparent and fun loving office culture
Accelerated professional development and growth programs
Compensation Overview:Competitive compensation - Base Salary range for this position: $114,800 USD - $135,100 USD per year before bonuses. The company also offers for this position a 15% annual bonus paid quarterly subject to the terms of the applicable bonus plan.
Our StoryThe sky is the limit at Meltwater.At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.Our award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products - and making sure to celebrate our successes and have fun along the way.We're proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.So, in a nutshell, that's Meltwater. We love working here, and we think you will too. Equal Employment Opportunity StatementMeltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
As the Global ABM Marketing Manager, you will lead the development and execution of global campaigns in collaboration with the field marketing, corporate marketing, and sales teams. You'll also be responsible for building 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation. Additionally, you'll lead the creation of 1:few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific account segments.You will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment. Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees.The key for this role is collaboration with sales teams. You will work closely with the sales teams to understand their needs, align demand generation efforts with sales targets, and provide them with the necessary tools, resources and support to convert leads into customers. Collaboration will be essential to ensuring a seamless handoff between marketing and sales.
What You'll Do:
Lead the development and execution of global ABM campaigns
Build 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation
Lead the creation of 1:1 and 1:few ABM campaigns, ensuring personalized and targeted approaches for specific account segments
Develop campaign and ABM strategies aligned with business goals, ensuring consistency across regions
Utilize data-driven insights to optimize ABM and campaign strategies
Work closely with Corporate Marketing and Field Teams to ensure seamless integration of campaigns across channels and regions
Collaborate with internal and external partners to enhance the effectiveness of global campaigns and ABM initiatives.
What You'll Bring:
4+ years of professional experience in B2B Marketing, ABM, or similar
Proven experience in demand generation for SaaS companies
Strong understanding of ABM principles and experience implementing 1:1 and 1:few ABM campaigns
Experience in Performance Marketing, Event Marketing & Email Marketing, and Digital Marketing
Experience with 6sense and other account based marketing technologies
Strong understanding of Marketing Data & Analytics.
Comfortable working with marketing automation tools, CRM systems to track, measure, and report on campaign performance.
Excellent communication and collaboration
Initiative, reliability and team spirit as well as a good sense of humor and creativity
Nice to have: industry marketing experience
What We Offer:
Enjoy flexible paid time off that allows you to have an enhanced work-life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Collaborative, transparent and fun loving office culture
Accelerated professional development and growth programs
Compensation Overview:Competitive compensation - Base Salary range for this position: $114,800 USD - $135,100 USD per year before bonuses. The company also offers for this position a 15% annual bonus paid quarterly subject to the terms of the applicable bonus plan.
Our StoryThe sky is the limit at Meltwater.At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.Our award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products - and making sure to celebrate our successes and have fun along the way.We're proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.So, in a nutshell, that's Meltwater. We love working here, and we think you will too. Equal Employment Opportunity StatementMeltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.