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Inspire Brands

Biddable Media Programmatic (Local) Associate Manager_

Inspire Brands, Atlanta, Georgia, United States,


A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a “hands-on-keys” role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.**RESPONSIBILITIES**Programmatic Activation/Trading+ Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team+ Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis+ Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting+ Analyze campaign data and optimize towards brand KPI’s and effectiveness+ Continually evaluate programmatic strategies and identify testing opportunities+ Build and source audiences relevant for each campaign+ Proactively monitor campaign activity for delivery, ad quality, and performance+ Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers+ Produce and present engaging campaign analysis to internal brand teams+ Manage the reporting and financial management for programmatic campaigns across the portfolio+ Demonstrate a “big picture” understanding of brands marketing strategy and the role programmatic playsAgency and Cross-Functional Internal Teams Collaboration+ Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan+ Partner with National Inspire team to ensure clear separation exists between National & Local investment+ Participate in Programmatic Team meetings, workshops, QBR’s, & best practice development+ Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges**EDUCATION AND EXPERIENCE QUALIFICATIONS**+ Required Minimum: Bachelor’s degree+ 2 – 5 years of relevant experience executing digital ad campaigns+ Local media campaign experience a plus but not required+ Hands on keyboard experience within a multichannel DSP (DV360, Yahoo!, TTD etc.)+ Demonstrated experience in problem solving and managing multiple tasks+ Account budget management through daily/weekly pacing, monthly and yearly goals**REQUIRED KNOWLEDGE, SKILLS, or ABILITIES**+ Ability to deliver results+ Strong attention to detail+ Excellent project management skills (proficiency in Excel/PPT will be key)+ Ability to balance multiple priorities and meet project deadlines+ Excellent oral and written communication skills+ Ability to lead and influence others+ Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor+ Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands+ Self-starter personality who can operate with minimal supervision+ Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively+ A detail-oriented approach and a desire to achieve objectives accurately+ Solid quantitative and research skills, and proven data interpretation capability+ Ability to learn new systems and workflows_Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.__We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences._