Dovetail
Marketing Operations Manager
Dovetail, San Francisco, California, United States, 94199
Dovetail is the world's leading customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail helps you uncover insights fast-no matter the method. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing. Join the ranks of Atlassian, The New York Times, Spotify, Universal, Porsche, Starbucks, and thousands more as they put their customer first with Dovetail and improve the quality of their thing.
Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.What you will do
Infrastructure and systems.
You'll own our marketing tech stack, onboarding and continuously optimising our systems and tooling to ensure it supports efficient execution across all of our marketing channels. Ensure interoperability and data integrity for accurate reporting and KPI trackingMarketing automation.
You'll manage the implementation of new marketing automation programs, including audience list creation, lead capture & routing rules, and reporting template creation. Work with marketing team to identify ideas and opportunities across all stages of the customer lifecycle to optimize adoption, activation and retention.Lead management and optimization.
You'llpartner with Marketing, Sales, Revenue Operations, and Growth teams to continuously optimize lead upload, matching, and tracking processes. You will also help build and/or define lead attribution and analyze campaign performance to help improve lead quality and conversion rates.Data, reporting and forecasting.
You'll work closely with our Data team to monitor, analyze and report on the performance of our marketing and sales funnel. Provide insights into campaign effectiveness and lead performance, and use those insights to provide recommendations for optimization.What you will bringProven experience in marketing operations, preferably in a SaaS environment.Strong proficiency with marketing technology platforms.Experience with marketing automation programs and CRM systems.Excellent analytical skills with the ability to interpret data and generate actionable insights.Strong collaboration skills with the ability to work cross-functionally.The ability to create clarity from ambiguity and drive alignment across a diverse set of stakeholders.Detail-oriented with a focus on data integrity and process optimization.Ability to manage multiple projects and priorities in a fast-paced environment.At Dovetail, we're passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It's no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail's commitment to Program 50/50 and hear why we're officially a Great Place to Work on our careers page for more info!
Compensation Range: $135,000-$150,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. This role is eligible for equity and benefits.Benefits
Equity for everyone.
We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.Equal parental leave.
We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you'd like to take care of what matters most.Extra paid days off.
Enjoy ad-hoc KitKat days to take a step back and spend it however you like. Hit the beach, spend time with your family, pick up that hobby you've been meaning to try, or anything in between!Develop and grow.
Take a course, attend a lunch and learn, or head to a conference. We love to support you any way we can, so expect Dovetail to be your #1 fan when it comes to achieving your career goals.Health is wealth.
We've got you covered for 100% of the premium plans across medical, dental and vision. We also believe that everyone has the right to mental wellness and support. So every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.
Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco. We've created a unique environment to help us achieve our challenging mission. A culture that aspires to excellence, where nothing is too small to be improved.What you will do
Infrastructure and systems.
You'll own our marketing tech stack, onboarding and continuously optimising our systems and tooling to ensure it supports efficient execution across all of our marketing channels. Ensure interoperability and data integrity for accurate reporting and KPI trackingMarketing automation.
You'll manage the implementation of new marketing automation programs, including audience list creation, lead capture & routing rules, and reporting template creation. Work with marketing team to identify ideas and opportunities across all stages of the customer lifecycle to optimize adoption, activation and retention.Lead management and optimization.
You'llpartner with Marketing, Sales, Revenue Operations, and Growth teams to continuously optimize lead upload, matching, and tracking processes. You will also help build and/or define lead attribution and analyze campaign performance to help improve lead quality and conversion rates.Data, reporting and forecasting.
You'll work closely with our Data team to monitor, analyze and report on the performance of our marketing and sales funnel. Provide insights into campaign effectiveness and lead performance, and use those insights to provide recommendations for optimization.What you will bringProven experience in marketing operations, preferably in a SaaS environment.Strong proficiency with marketing technology platforms.Experience with marketing automation programs and CRM systems.Excellent analytical skills with the ability to interpret data and generate actionable insights.Strong collaboration skills with the ability to work cross-functionally.The ability to create clarity from ambiguity and drive alignment across a diverse set of stakeholders.Detail-oriented with a focus on data integrity and process optimization.Ability to manage multiple projects and priorities in a fast-paced environment.At Dovetail, we're passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It's no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group. Please take a peek at Dovetail's commitment to Program 50/50 and hear why we're officially a Great Place to Work on our careers page for more info!
Compensation Range: $135,000-$150,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. This role is eligible for equity and benefits.Benefits
Equity for everyone.
We put our money where our mouth is. No matter your role, we provide equity for all along with competitive salaries. See your investment grow as Dovetail grows.Equal parental leave.
We offer an inclusive framework of 20 weeks equal paid leave to support new parents. Every family is unique, so you make the call how you'd like to take care of what matters most.Extra paid days off.
Enjoy ad-hoc KitKat days to take a step back and spend it however you like. Hit the beach, spend time with your family, pick up that hobby you've been meaning to try, or anything in between!Develop and grow.
Take a course, attend a lunch and learn, or head to a conference. We love to support you any way we can, so expect Dovetail to be your #1 fan when it comes to achieving your career goals.Health is wealth.
We've got you covered for 100% of the premium plans across medical, dental and vision. We also believe that everyone has the right to mental wellness and support. So every Dovetailer has access to Uprise (Employee Assistance Program) for themselves as well as their families.