Cala Health
Senior Manager, Downstream Marketing
Cala Health, San Francisco, California, United States, 94199
About Cala
At Cala, we're working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ - our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.
But we won't stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It's all part of our mission to help people in their struggle with chronic disease. We're only just getting started.
The Opportunity
Cala Health is seeking a Senior Manager, Downstream Marketing to join our growing team. This Senior Manager is responsible for developing and driving key marketing and business objectives for Cala's Product Portfolio, with a focus on downstream marketing and commercial execution. This includes involvement in building and refining the commercial strategy while helping to expand adoption and utilization of Cala solutions. This person demonstrates a high level of strategic thinking, business acumen and has experience with product launches and commercialization and promotion of medical devices (Class II/Class III preferred). This Senior Manager will report to the Senior Director, Product & Commercial and will not have any direct reports.A Day in the Life
Develop marketing plan and drive execution to meet organizational objectivesLeverage marketing capabilities (market assessment, segmentation, product positioning, message development, channel identification, tactic creation, etc.) to drive commercializationSupport sales initiatives through targeting, education, and collateral/resource developmentPartner with product, sales and medical affairs to develop content and tools to support marketing plan executionContinuously measure the impact of marketing initiatives and drive continuous improvementResponsible for the integrated marketing channel mix (digital, social media, PR, congresses, etc.) as well as the LAR processMonitor and manage activities related to the competitive landscapeConduct VOC and market research to support initiatives and utilization for commercial strategySupport customer engagement activities including journeys and gather feedback on ongoing marketing initiativesSpend time in field sales to gain market and clinical insights while building relationships with internal / external customersSkills and Experience
We are looking for a leader who can thrive in a dynamic, fast-paced startup environment.Bachelor's degree in business and/or life sciences required; Advanced degree (MBA preferred)Minimum 6 years of Marketing and Product Management experience in a regulated industry requiredDownstream marketing and/or product launch experience requiredStrong work ethic, self-motivation, and resourcefulnessStrong understanding of the complexities of the medical device market and customer needs; DME experience a plusAbility to develop, rationalize, and present strategy while also being detail oriented to manage day-to-day logistics and administrative responsibilitiesAbility to work effectively in a team-based environment and partner with internal and external stakeholdersExcellent communication and interpersonal skillsAbility to travel up to 20%
Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.
At Cala, we're working to free people from the burden of chronic disease. We began by creating the first non-invasive prescription therapy for hand tremor. After years of careful fine-tuning and improvements, we released Cala kIQ - our most sophisticated therapy yet. Our products have empowered thousands of people to get back to their lives with confidence and ease.
But we won't stop there. Our pioneering technology can be applied across neurology, cardiology, and so much more. It's all part of our mission to help people in their struggle with chronic disease. We're only just getting started.
The Opportunity
Cala Health is seeking a Senior Manager, Downstream Marketing to join our growing team. This Senior Manager is responsible for developing and driving key marketing and business objectives for Cala's Product Portfolio, with a focus on downstream marketing and commercial execution. This includes involvement in building and refining the commercial strategy while helping to expand adoption and utilization of Cala solutions. This person demonstrates a high level of strategic thinking, business acumen and has experience with product launches and commercialization and promotion of medical devices (Class II/Class III preferred). This Senior Manager will report to the Senior Director, Product & Commercial and will not have any direct reports.A Day in the Life
Develop marketing plan and drive execution to meet organizational objectivesLeverage marketing capabilities (market assessment, segmentation, product positioning, message development, channel identification, tactic creation, etc.) to drive commercializationSupport sales initiatives through targeting, education, and collateral/resource developmentPartner with product, sales and medical affairs to develop content and tools to support marketing plan executionContinuously measure the impact of marketing initiatives and drive continuous improvementResponsible for the integrated marketing channel mix (digital, social media, PR, congresses, etc.) as well as the LAR processMonitor and manage activities related to the competitive landscapeConduct VOC and market research to support initiatives and utilization for commercial strategySupport customer engagement activities including journeys and gather feedback on ongoing marketing initiativesSpend time in field sales to gain market and clinical insights while building relationships with internal / external customersSkills and Experience
We are looking for a leader who can thrive in a dynamic, fast-paced startup environment.Bachelor's degree in business and/or life sciences required; Advanced degree (MBA preferred)Minimum 6 years of Marketing and Product Management experience in a regulated industry requiredDownstream marketing and/or product launch experience requiredStrong work ethic, self-motivation, and resourcefulnessStrong understanding of the complexities of the medical device market and customer needs; DME experience a plusAbility to develop, rationalize, and present strategy while also being detail oriented to manage day-to-day logistics and administrative responsibilitiesAbility to work effectively in a team-based environment and partner with internal and external stakeholdersExcellent communication and interpersonal skillsAbility to travel up to 20%
Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non-jobrelated disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.