FlexStaff Careers
Senior Marketing Program Manager (TEMP)-FlexStaff
FlexStaff Careers, Great Neck, New York, us, 11022
Job Description
Utilizes sales and marketing skills to manage the design, implementation and analysis of retention and loyalty marketing programs. Collaborates with clinical marketing team, to understand business objectives and translate into actionable and measurable marketing plans directed towards potential patients, with the goal of sustaining preference for organization programs and services and retaining loyal (target) customers.
Responsibilities:
Ensures alignment of system and business unit goals and priorities in the development and implementation of loyalty and retention strategies / programsGuides to establish standards, protocols, and best practices for retention and loyalty marketing campaign execution, and ongoing measurement and reporting of results; makes recommendations and implements continuous improvement efforts based on outcomesProvides assistance in identifying key customers and determining their needsAssists in identifying and designing marketing messages to meet the needs of key customersImplements programs/campaigns using marketing automation technologies, web-based digital tactics, and loyalty tacticsManages day-to-day relationships with outside vendors; directs vendors in development of creative and media strategies and execution as appropriateUtilizes database analysis and market research to direct marketing effortsStays up-to-date on competitive threats, marketing trends and relevant regional and national retention and loyalty marketing programsUtilizes quantitative and qualitative market information to guide analysis of competitive and industry trends as related to designated business unitsOperates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factorsPerforms related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.Qualifications:
Bachelor's Degree required, or equivalent combination of education and related experience3-5 years of relevant experience, required
*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).
Utilizes sales and marketing skills to manage the design, implementation and analysis of retention and loyalty marketing programs. Collaborates with clinical marketing team, to understand business objectives and translate into actionable and measurable marketing plans directed towards potential patients, with the goal of sustaining preference for organization programs and services and retaining loyal (target) customers.
Responsibilities:
Ensures alignment of system and business unit goals and priorities in the development and implementation of loyalty and retention strategies / programsGuides to establish standards, protocols, and best practices for retention and loyalty marketing campaign execution, and ongoing measurement and reporting of results; makes recommendations and implements continuous improvement efforts based on outcomesProvides assistance in identifying key customers and determining their needsAssists in identifying and designing marketing messages to meet the needs of key customersImplements programs/campaigns using marketing automation technologies, web-based digital tactics, and loyalty tacticsManages day-to-day relationships with outside vendors; directs vendors in development of creative and media strategies and execution as appropriateUtilizes database analysis and market research to direct marketing effortsStays up-to-date on competitive threats, marketing trends and relevant regional and national retention and loyalty marketing programsUtilizes quantitative and qualitative market information to guide analysis of competitive and industry trends as related to designated business unitsOperates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factorsPerforms related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.Qualifications:
Bachelor's Degree required, or equivalent combination of education and related experience3-5 years of relevant experience, required
*Additional Salary Detail
The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).