Hermès
MARKETING EXECUTIVE - AMERICAS (US & LATAM) PERFUME & BEAUTY
Hermès, Miami, Florida, us, 33222
Job Description
CONTEXT
You will be part of Hermès Parfums Americas team, based in Miami, reporting to the Marketing Director and collaborating with the entire team.
Miami office subsidiary markets are the US, South and Central Americas Travel Retail, the US, South and Central Americas Local markets and Caribbean.
In this context, your mission will be to support the marketing department in all marketing activities in the development and the implementation of short and long-term marketing strategies and animations in Travel Retail Americas as well as the South and Central Americas Local Markets and Caribbean.
GENERAL MISSIONDevelopment of the Strategy of the Marketing Plan for the region along with the Marketing DirectorExecution of the marketing plan in partnership with local distributors, retailers and Hermès Stores managersMonitor, measure, and report the launches and animations effectiveness trough 360 reports created for each marketImplementation of the Visual Merchandising strategy in the entire regionConstruction of the annual forecast for novelties and launches along with the Marketing Director, the commercial and operations teams.VISUAL MERCHANDISING:
Provide our countries with all merchandising information available to ensure proper merchandising in each POSInsure the perfect execution of the in-store Visual Merchandising strategy in the region (visuals, collaterals, planograms)Constant follow up and update of the regional visual databaseIn charge of the creation of generic planograms and custom-made planogramsLocal development of merchandising tools when needed.TRADE MARKETING (IN STORE AND DIGITAL)
Implementation/activation of the marketing trade plan in the region (LM, TR)Follow up of the marketing trade plan per distributor and following the global budgetCreative briefing to our vendors according to our merchandising guidelinesFollow up and contact with our vendors in the regionRegular reports on our trade activations, with quantitative and qualitative results.MARKETING BUDGET
Preparation of the Marketing annual budgetBudget follow up for all marketing activations and visual implementation in the regionEntering and monitoring marketing expenses in our internal My Eeasy Order tool.MARKETING PRESENTATIONS
Assist in the preparation of materials and presentation of large meetings.EVENTS
Organization of PR events and launch presentations to the press and influencers in major countriesOrganization of special regional events and meetings (Beauty Advisers Seminar, Regional Meeting and Team Buildings).QUALIFICATIONS
Bachelor's in Business or marketing, MBA is a plus3 - 5 years' experience working in a marketing role in luxury, Perfumes and Cosmetics Industry. With a demonstrable understanding of the retail landscape in the Americas and ability to deliver core marketing services.Curious, Analytical, Multi-task, team player.Understanding of the luxury industry, high-net-worth consumers of luxury goods.Strong organizational skills, with experience delivering work within deadlines and agreed budgets.Exceptional communication and interpersonal skills, able to develop strong working relationships with the local team, our clients and our remote based colleagues.Strong professional interest in social media and other digital communications.Fluent English and Spanish required; French is a plus.
About Us
Créateur, artisan et marchand d'objets de haute qualité, Hermès est, depuis 1837, une maison française, familiale et indépendante qui emploie près de 20 000 collaborateurs dans le monde. Animé par un esprit d'entreprendre continu et une exigence constante, Hermès cultive la liberté et l'autonomie de chacun grâce à un management responsable. L'entreprise perpétue la transmission de savoir-faire d'exception par un ancrage territorial fort dans le respect des hommes et de la nature - source de matières d'exception. Quinze métiers artisanaux irriguent la créativité de la maison dont les collections rayonnent dans plus de 300 magasins dans le monde.
About the Team
We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.
Hermès of Paris (USA) requires proof of full vaccination status as defined by the CDC and/or applicable state or local health agencies against the virus known as COVID-19, and any variants, as a condition of employment with Hermès of Paris (USA), except where prohibited by state or local law. Hermès of Paris (USA) will consider any reasonable requests for accommodations for disability and sincerely held religious beliefs in accordance with applicable laws.
AN EQUAL OPPORTUNITY EMPLOYER
Family is at the heart of Hermès. At Hermès of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.
At Hermès of Paris, we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Hermès of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.
We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at ccpa@hermes.com.
CONTEXT
You will be part of Hermès Parfums Americas team, based in Miami, reporting to the Marketing Director and collaborating with the entire team.
Miami office subsidiary markets are the US, South and Central Americas Travel Retail, the US, South and Central Americas Local markets and Caribbean.
In this context, your mission will be to support the marketing department in all marketing activities in the development and the implementation of short and long-term marketing strategies and animations in Travel Retail Americas as well as the South and Central Americas Local Markets and Caribbean.
GENERAL MISSIONDevelopment of the Strategy of the Marketing Plan for the region along with the Marketing DirectorExecution of the marketing plan in partnership with local distributors, retailers and Hermès Stores managersMonitor, measure, and report the launches and animations effectiveness trough 360 reports created for each marketImplementation of the Visual Merchandising strategy in the entire regionConstruction of the annual forecast for novelties and launches along with the Marketing Director, the commercial and operations teams.VISUAL MERCHANDISING:
Provide our countries with all merchandising information available to ensure proper merchandising in each POSInsure the perfect execution of the in-store Visual Merchandising strategy in the region (visuals, collaterals, planograms)Constant follow up and update of the regional visual databaseIn charge of the creation of generic planograms and custom-made planogramsLocal development of merchandising tools when needed.TRADE MARKETING (IN STORE AND DIGITAL)
Implementation/activation of the marketing trade plan in the region (LM, TR)Follow up of the marketing trade plan per distributor and following the global budgetCreative briefing to our vendors according to our merchandising guidelinesFollow up and contact with our vendors in the regionRegular reports on our trade activations, with quantitative and qualitative results.MARKETING BUDGET
Preparation of the Marketing annual budgetBudget follow up for all marketing activations and visual implementation in the regionEntering and monitoring marketing expenses in our internal My Eeasy Order tool.MARKETING PRESENTATIONS
Assist in the preparation of materials and presentation of large meetings.EVENTS
Organization of PR events and launch presentations to the press and influencers in major countriesOrganization of special regional events and meetings (Beauty Advisers Seminar, Regional Meeting and Team Buildings).QUALIFICATIONS
Bachelor's in Business or marketing, MBA is a plus3 - 5 years' experience working in a marketing role in luxury, Perfumes and Cosmetics Industry. With a demonstrable understanding of the retail landscape in the Americas and ability to deliver core marketing services.Curious, Analytical, Multi-task, team player.Understanding of the luxury industry, high-net-worth consumers of luxury goods.Strong organizational skills, with experience delivering work within deadlines and agreed budgets.Exceptional communication and interpersonal skills, able to develop strong working relationships with the local team, our clients and our remote based colleagues.Strong professional interest in social media and other digital communications.Fluent English and Spanish required; French is a plus.
About Us
Créateur, artisan et marchand d'objets de haute qualité, Hermès est, depuis 1837, une maison française, familiale et indépendante qui emploie près de 20 000 collaborateurs dans le monde. Animé par un esprit d'entreprendre continu et une exigence constante, Hermès cultive la liberté et l'autonomie de chacun grâce à un management responsable. L'entreprise perpétue la transmission de savoir-faire d'exception par un ancrage territorial fort dans le respect des hommes et de la nature - source de matières d'exception. Quinze métiers artisanaux irriguent la créativité de la maison dont les collections rayonnent dans plus de 300 magasins dans le monde.
About the Team
We are looking for a candidate that has a combination of the above attributes and can perform the key functions of the role with or without reasonable accommodations.
Hermès of Paris (USA) requires proof of full vaccination status as defined by the CDC and/or applicable state or local health agencies against the virus known as COVID-19, and any variants, as a condition of employment with Hermès of Paris (USA), except where prohibited by state or local law. Hermès of Paris (USA) will consider any reasonable requests for accommodations for disability and sincerely held religious beliefs in accordance with applicable laws.
AN EQUAL OPPORTUNITY EMPLOYER
Family is at the heart of Hermès. At Hermès of Paris, we are committed to being a Maison for All, a home where we make efforts to generate, support and advance the values of diversity, inclusion and family both within our own walls and in the wider world. At Hermès of Paris we look to create a diverse workforce of talented and unique individuals with different backgrounds, skillsets and worldviews that will enrich our Hermès of Paris family. We support our individual team members personal and professional success through a culture that values equality, individuality and fairness and through an environment where individuals can thrive and feel comfortable being their authentic selves. Beyond the walls of our Maison, we advance our DIF values through the work that we do in partnership with our community and non-profit partners.
At Hermès of Paris, we are proud to be an equal opportunity workplace. It is the policy of Hermès of Paris, Inc. that applicants for employment are recruited, selected and hired on the basis of individual merit and ability with respect to positions being filled and potential for promotion or transfer which may be expected to develop. Applicants are recruited, selected and hired without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. In addition, personnel procedures and practices with regard to training, promotion, transfer, compensation, demotion, lay off or termination are to be administered with due regard to job performance, experience and qualifications, but without discrimination because of race, color, religion, sex, age, national origin, disability, genetic information, sexual orientation, citizenship, military or veteran status or any other basis prohibited by applicable law. Hermès of Paris, Inc. also provides reasonable accommodations to qualified individuals with disabilities, in accordance with applicable laws.
We collect personal information (PI) from you in connection with your application for employment with Hermes, including the following categories of PI: identifiers, personal records, commercial information, professional or employment information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at ccpa@hermes.com.