PILOT
Associate Brand Manager, Internal Brand Marketing
PILOT, Knoxville, Tennessee, United States, 37955
Company Description
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
Military encouraged to apply.
Job Description
This role will report in person to our Knoxville, TN office.
The purpose of this job is to support Internal Brand Marketing and assist in the development and execution of brand marketing strategies across integrated channels.
Essential Functions
Support the internal brand marketing team with delivering brand marketing programs on time and on budget
Assist supervisor with the management of agency partners by actively participating in agency meetings and providing feedback
Develop project briefs, lead projects and provide feedback to ensure output supports brand strategy
Collaborate on the creative process including copywriting and design
Collaborate with cross-functional marketing teams to execute brand campaigns and drive overall brand strategy
Monitor, evaluate and report campaign performance; actively look for improvement opportunities
Monitor, evaluate and report on marketing programs of key industry competitors and build insights-driven marketing programs
Maintain competitive analysis on team member engagement campaigns
Participate in presentations to senior leadership
Assist supervisor with the management of company events, photoshoots, video shoots and other content production as needed
Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
Ensure all activities are in compliance with rules, regulations, policies, and procedures
Complete other duties as assigned
Qualifications
· Bachelor’s degree with a concentration in marketing or a related field required
· Minimum three years’ marketing or similar experience
Specialized Knowledge
· Advanced Microsoft Office skills
· Understanding of content trends preferred within brand marketing and social media
Competencies
· Excellent verbal and written communication skills
· Strong organizational skills and attention to detail
· Excellent project management and ability to multi-task
· Ability to analyze, think critically and problem solve to resolve issues
· Ability to work independently or collaboratively within a group
· Ability to think creatively and identify new solutions
· Ability to work effectively in a fast-paced, dynamic environment
· Ability to communicate professionally with all corporate levels, partners and customers
· Ability to prioritize based upon immediate or long-term needs of the business
· Ability to work within the agile methodology
· Comfortable with changing technology and process
Additional Information
All your information will be kept confidential according to EEO guidelines
Travel required less than 25%
General office work requiring sitting or standing for long periods of time
37864
Pilot is an Equal Opportunity Employer. Pilot does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
Military encouraged to apply.
Job Description
This role will report in person to our Knoxville, TN office.
The purpose of this job is to support Internal Brand Marketing and assist in the development and execution of brand marketing strategies across integrated channels.
Essential Functions
Support the internal brand marketing team with delivering brand marketing programs on time and on budget
Assist supervisor with the management of agency partners by actively participating in agency meetings and providing feedback
Develop project briefs, lead projects and provide feedback to ensure output supports brand strategy
Collaborate on the creative process including copywriting and design
Collaborate with cross-functional marketing teams to execute brand campaigns and drive overall brand strategy
Monitor, evaluate and report campaign performance; actively look for improvement opportunities
Monitor, evaluate and report on marketing programs of key industry competitors and build insights-driven marketing programs
Maintain competitive analysis on team member engagement campaigns
Participate in presentations to senior leadership
Assist supervisor with the management of company events, photoshoots, video shoots and other content production as needed
Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
Ensure all activities are in compliance with rules, regulations, policies, and procedures
Complete other duties as assigned
Qualifications
· Bachelor’s degree with a concentration in marketing or a related field required
· Minimum three years’ marketing or similar experience
Specialized Knowledge
· Advanced Microsoft Office skills
· Understanding of content trends preferred within brand marketing and social media
Competencies
· Excellent verbal and written communication skills
· Strong organizational skills and attention to detail
· Excellent project management and ability to multi-task
· Ability to analyze, think critically and problem solve to resolve issues
· Ability to work independently or collaboratively within a group
· Ability to think creatively and identify new solutions
· Ability to work effectively in a fast-paced, dynamic environment
· Ability to communicate professionally with all corporate levels, partners and customers
· Ability to prioritize based upon immediate or long-term needs of the business
· Ability to work within the agile methodology
· Comfortable with changing technology and process
Additional Information
All your information will be kept confidential according to EEO guidelines
Travel required less than 25%
General office work requiring sitting or standing for long periods of time
37864
Pilot is an Equal Opportunity Employer. Pilot does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.