Sonova AG
Trade Marketing Manager (Aurora (IL), United States)
Sonova AG, Aurora, Illinois, United States, 60505
Who we are
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands - Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron - we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.
Aurora, IL
Marketing Manager - Consumer Hearing Business, US OTC
Lead development, execution, and optimization of OTC Hearing Aid acceleration plan. This role will lead a cross-functional, OTC Hearing-focused team in the development and execution of the critical acceleration of the Sonova OTC Hearing Aid business. Own all aspects of US-consumer facing media and content delivery for CHB business across categories through collaboration with critical global and regional content partners.
Responsibilities:
Develop, execute, and refine holistic go to market strategy for US OTC Hearing Aid business en route to US acceleration targets including:
Creative and Media Planning agency management in collaboration with performance marketing managerEstablishment and reporting of KPI's across marketing, sales, customer serviceCreation of channel-specific marketing plans and trade narratives en route to continued distribution expansion and annual planning meetings.Ongoing competitive analysis and monitoring coupled with tangible recommended actionsOwnership over key OTC hearing aid trade events (e.g. trade shows, press events)In conjunction with global digital media partner(s), lead all aspects of regional media planning including annual strategy, contentThis role will be "the face" of OTC Hearing within the US market.
In conjunction with global digital media partners, own deliver of all consumer-facing content for US Consumer Hearing Business.This will be a hybrid role. Expectation is to be in Aurora office at least two days per week.More about you:
Bachelors Degree, MBA (or equivalent experience5+ years in consumer marketing/brand management role FMCG, CPG, or Consumer ElectronicsExperience in retail environment; comfort with POS databases and leveraging data (e.g. Circana, Nielsen) to inform decision-makingExperience building clear go-to-market strategies for new product launch(es)Experience in globally matrixed organization, preferably with both global and regional marketing experienceExperience building, refining, optimizing brand media strategiesTeam orientationStrong collaborative natureComfort in fast-changing environmentManagerial CourageCreative Problem SolvingAnalytical ThinkingStrong results orientationComfort with ambiguityExceedingly high collaboration and relationship building (e.g. global, cross-functional)Executive presence and presentation skillsA minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
Don't meet all the criteria? If you're willing to go all in and learn we'd love to hear from you!
We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact
What we offer
:
Medical, dental and vision coverage*Health Savings, Health Reimbursement, Flexible Spending/Dependent Care AccountsTeleHealth options401k plan with company match*Company paid life/ad&d insurance
Additional supplemental life/ad&d coverage available
Company paid Short/Long-Term Disability coverage (STD/LTD)
STD LTD Buy-ups available
Accident/Hospital Indemnity coverageLegal/ID Theft AssistancePTO (or sick and vacation time), floating Diversity Day, & paid holidays*Paid parental bonding leaveEmployee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)Robust Internal Career Growth opportunitiesTuition reimbursementHearing aid discount for employees and familyInternal social recognition platformD&I focused: D&I council and employee resource groups
*Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $128k -138k . This role is also commission eligible/bonus eligible. *(based on location and experience)
How we work:
At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.
The Sennheiser brand
The Sennheiser brand stands for premium quality in the field of audio products.At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.
The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.
In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands - Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron - we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.
Aurora, IL
Marketing Manager - Consumer Hearing Business, US OTC
Lead development, execution, and optimization of OTC Hearing Aid acceleration plan. This role will lead a cross-functional, OTC Hearing-focused team in the development and execution of the critical acceleration of the Sonova OTC Hearing Aid business. Own all aspects of US-consumer facing media and content delivery for CHB business across categories through collaboration with critical global and regional content partners.
Responsibilities:
Develop, execute, and refine holistic go to market strategy for US OTC Hearing Aid business en route to US acceleration targets including:
Creative and Media Planning agency management in collaboration with performance marketing managerEstablishment and reporting of KPI's across marketing, sales, customer serviceCreation of channel-specific marketing plans and trade narratives en route to continued distribution expansion and annual planning meetings.Ongoing competitive analysis and monitoring coupled with tangible recommended actionsOwnership over key OTC hearing aid trade events (e.g. trade shows, press events)In conjunction with global digital media partner(s), lead all aspects of regional media planning including annual strategy, contentThis role will be "the face" of OTC Hearing within the US market.
In conjunction with global digital media partners, own deliver of all consumer-facing content for US Consumer Hearing Business.This will be a hybrid role. Expectation is to be in Aurora office at least two days per week.More about you:
Bachelors Degree, MBA (or equivalent experience5+ years in consumer marketing/brand management role FMCG, CPG, or Consumer ElectronicsExperience in retail environment; comfort with POS databases and leveraging data (e.g. Circana, Nielsen) to inform decision-makingExperience building clear go-to-market strategies for new product launch(es)Experience in globally matrixed organization, preferably with both global and regional marketing experienceExperience building, refining, optimizing brand media strategiesTeam orientationStrong collaborative natureComfort in fast-changing environmentManagerial CourageCreative Problem SolvingAnalytical ThinkingStrong results orientationComfort with ambiguityExceedingly high collaboration and relationship building (e.g. global, cross-functional)Executive presence and presentation skillsA minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova
Don't meet all the criteria? If you're willing to go all in and learn we'd love to hear from you!
We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact
What we offer
:
Medical, dental and vision coverage*Health Savings, Health Reimbursement, Flexible Spending/Dependent Care AccountsTeleHealth options401k plan with company match*Company paid life/ad&d insurance
Additional supplemental life/ad&d coverage available
Company paid Short/Long-Term Disability coverage (STD/LTD)
STD LTD Buy-ups available
Accident/Hospital Indemnity coverageLegal/ID Theft AssistancePTO (or sick and vacation time), floating Diversity Day, & paid holidays*Paid parental bonding leaveEmployee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)Robust Internal Career Growth opportunitiesTuition reimbursementHearing aid discount for employees and familyInternal social recognition platformD&I focused: D&I council and employee resource groups
*Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $128k -138k . This role is also commission eligible/bonus eligible. *(based on location and experience)
How we work:
At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.
The Sennheiser brand
The Sennheiser brand stands for premium quality in the field of audio products.At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.
The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.