Social Media and Content Manager

Social Media and Content Manager (San Antonio, TX)

Published On 9/7/2023Location: San Antonio, TXDepartment: MarketingReports to: Michael C Mejia

Summary We are seeking adynamic, detail-oriented Social Media and Content Manager to join our growingMarketing team. The Social Media and Content Manager will play a critical rolein elevating XPEL's brand awareness, engagement, and community-building effortsthrough strategic content creation and dissemination.CoreDutiesSocial Media Management· Develop and execute a robust social mediastrategy across platforms including but not limited to Facebook, Instagram,Twitter, LinkedIn, TikTok, and YouTube.· Partnering with media team todevelop compelling, innovative, and engaging content that aligns with XPEL'sbrand image and marketing goals. This includes posts, videos, images, andcomments. Ensure a regular content schedule for consistent engagement.· Represent XPEL across social channels as thesole voice of the brand. Maintain the brand's tone, personality, and valuesconsistently across all social platforms.· Monitor, manage, and respond to socialmedia activity and customer inquiries.· Plan and oversee the scheduling of posts,stories, and other interactive elements to maximize reach and engagement.· Keep abreast of the latestsocial media best practices, technologies, and industry trends. Communicatethese insights to the marketing team and integrate them into the social mediastrategies.· Collaborate with other departments (e.g.,product development, sales) to manage brand reputation, coordinate promotions,and increase reach.· Analyze key metrics and adjust strategyas necessary.Content Creation and Management· Research, write, edit, and publishengaging, informative blog posts, articles, and other written content.· Coordinate with the graphic design teamto create visually compelling media elements.· Collaborate with the Sales and Productteams to generate product-focused content that educates and inspires.· Conduct SEO optimization for all writtencontent.Job Requirements· Bachelor's degree in marketing, communications, or arelated field.· 5+ years of experience in social media management with aproven track record of growing social media channels and driving engagement.· Strong understanding of social media algorithms and bestpractices.· Excellent written and verbal communication skills,including copywriting and editing.· Knowledge of social media advertising platforms,including Meta Business Suite, Twitter Ads, LinkedIn Ads, and more.· Proficiency in social media management tools, such asHootsuite, Buffer, Sprout Social, or similar.· Analytical mindset with experience in using social mediaanalytics tools to track and report on social media performance.· Ability to manage multiple projects at once, work underpressure, and meet deadlines.· Passion for social media and a drive to stay up-to-datewith emerging trends and technologies.XPEL, Inc. is anEqual Opportunity Employer: Female / Minority / Disability / Protected Veteran/ Sexual Orientation / Gender Identity

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