Deputy Director of Marketing and Digital Media

About Middle East Institute

Founded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. It is a non-partisan think tank providing expert policy analysis, educational and professional development services, and a hub for engaging with the region's arts and culture.

Position Title:Deputy Director of Marketing and Digital Media

Company: Middle East Institute

Status: Full-Time, Exempt

Location: On-Site | Washington, DC

Salary Range: $90,000-$100,000

Position Overview:

Reporting to the Vice President for Communications and the Chief Operating Officer, the Deputy Director of Marketing and Digital Media is responsible for developing marketing strategies to promote the leading Middle East think tank in North America. The Deputy Director of Marketing and Digital Media will be a highly collaborative, experienced storyteller with a background in marketing, PR, and digital media who will work to enhance MEI’s brand and reputation. The position will be responsible for content creation, including print publications, such as pitch books and marketing handouts, digital media output, and email marketing campaigns in collaboration with MEI’s scholars, programs, and centers with the goal of amplifying MEI’s brand reach and impact.

Responsibilities include:

• Plan and execute comprehensive digital communication strategies encompassing social media, newsletters, and other content marketing.
• Oversee the maintenance of the digital marketing campaign calendar, ensuring timely and relevant content publication and coordinating with various teams and stakeholders across MEI’s centers.
• Identify areas of opportunity to build MEI’s visibility and create original content for MEI’s digital platforms.
• Oversee the management of MEI’s social media platforms
• Draft content for digital promotion
• Rely on data-driven analytics and KPIs to amplify MEI’s scholarly research, analysis, and initiatives through marketing campaigns.
• Enforce brand guidelines to ensure MEI continues to maintain a recognizable brand presence.
• Connect MEI’s programs and experts with new targeted audiences to continuously expand the institution’s reach and amplify its impact.
• Perform A/B testing on newsletters and other digital communications
• Support all communications initiatives and perform other duties as assigned or required
• Supervise management of collateral
• Work closely with the development team on the promotion of annual events and end-of-year giving.
• Keep up with industry marketing trends.

Qualifications

Education And Experience:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferred
• Minimum of 6-7 years of experience in communications, public relations, or related roles
• Experience overseeing the design and production of promotional materials and publications
• Excellent written and verbal communication skills
• Graphic design and video editing skills (proficiency in Adobe Premiere, Photoshop, Illustrator, and InDesign)
• Knowledge of Google Analytics, SEO techniques, and digital trends
• Experience with web content management systems and social media management platforms
• Creative type with a talent for online communications
• Ability to manage multiple projects with competing priorities
• Strong organizational skills and high attention to detail and accuracy
• Flexibility and willingness to take on routine tasks as needed
• Prior working experience in the non-profit/think tank industry is a plus

Apply Here

PI242621077