CHARLESGATE
Real Estate Brokerage Marketing Manager & Agent Success Partner
CHARLESGATE, Boston, Massachusetts, United States, 02199
CHARLESGATE is looking for an experienced Brokerage Marketing & Agent Success Manager to join our team and help us build an inspiring and empowering culture for shared success. This person will report to and partner with our Brokerage Sales Manager to build a comprehensive marketing strategy designed to increase brand awareness, recruit best-in-class talent, and enable our team of agents to reach their full potential.Growth PotentialWe’re so much more than a brokerage. We provide our agents with extensive support, growth opportunities, and digital and offline marketing opportunities. In this role, you’ll help not only our current agents develop their marketing strategy and grow their businesses, but you’ll also help us write the marketing & agent success playbook to grow our brokerage significantly over the next few years.Core Accountabilities of the RoleBrokerage Marketing Strategy:
Owns the creation and implementation of brokerage growth marketing strategy and agent recruitmentAgent Success Strategy:
Owns the creation and implementation of a holistic agent success & marketing plan designed to increase agent productivityAgent Marketing Toolkit Creation:
Develop company marketing tools, services, and programming that empower agent growth and successful delivery of client services & resultsCompany Lead Management:
Manage company buyer/seller lead programSocial Media Marketing Strategy and Execution:
Create and execute brokerage content and social media strategyBrand Awareness:
Serves as a partner to the Brokerage Sales Manager to identify growth opportunities and enact strategies to drive more brand awareness for the firmKey Responsibilities of the RoleBuild a scalable marketing strategy designed to attract new agents to the brokerage and increase CHARLESGATE brand awareness.Build a scalable marketing strategy to help increase CHARLESGATE agent's success, their own personal brands, and create a more holistic marketing program for regular agent training.Analyze campaign effectiveness, own reporting metrics, and iterate to improve performanceExecute a full suite of listing marketing services for agents including creating websites, property flyers, and social media posts and adsWrite & ghostwrite monthly sphere list newsletter for agentsManage agent video marketing services including agent branding videos, listing property videos.Write video scripts designed to showcase individual properties and build agent brands.Oversee and manage all agent onboarding initiatives related to marketing including headshot scheduling, bio generation, sphere list transfer, and adding new agents to our website.Manage our in-house graphic design software, the CHARLESGATE Design Studio. Responsibilities include onboarding new users, training agents on utilizing the templates, identifying opportunities for new templates, and ensuring usage across the brokerage department.Host monthly trainings with agents on marketing best practicesHost individual one-on-one trainings sessions with agents to dive deep on specific marketing topics and brand building techniquesManage yearly event calendar in collaboration with the Brokerage Sales ManagerHandle marketing promotion, vendor coordination, budgeting, and invoicing for all brokerage team eventsTechnical Qualifications for the Role5+ years of experience in marketing, with 2+ years in the real estate industryExperienced, native social creator on Facebook, Instagram, LinkedIn, TikTok, and YouTube, etcExperience with HubSpot preferredExperience with paid ad platforms including Google and Meta a plusWhat You Bring To The Table PersonallySuper creative and innovative marketing mindsetExcellent written and verbal communication skills with an eye for detailAbility to work hand in hand with real estate professionals to help build their business and personal brandStrong project management skills with the ability to manage multiple projects simultaneously and prioritize effectivelyProven track record of developing and executing successful marketing programs and campaigns
About CHARLESGATE“Best Places to Work” and “Inc. 5000 Fastest Growing Companies in America” award-winning firmCHARLESGATE is an interdisciplinary real estate firm that services all aspects of residential and multifamily real estate - property management, sales brokerage, investment sales, construction, and new development. Our vision is to inspire and empower our clients, our team, and our communities through comprehensive real estate solutions. We are headquartered in Boston in the Back Bay, and we are rapidly growing, including making the Inc 5000 list of the fastest growing private companies in America 4x.As a Values based firm, we are founded on the Core Principles of ETHICS. RELATIONSHIPS. RESULTS. as well as our Seven Fundamental Cultural Values that we expect our team to exhibit:Positive Attitude. Smile and moveEmpathy. Seek first to understand the perspectives of othersProactivity. Bias towards action using good judgmentOwnership. See the big pictureCuriosity. Think, learn and rapidly improveResourcefulness. Be effectiveCommunication. Be concise, articulate and make meaning clearEmployees First!
We are an employee first organization that believes that being committed to our employees first is the only way we can deliver the best service to our clients. Our office culture and work environment is second to none to promote harmony in all of our lives. We do everything we can to offer a comprehensive benefits package, including:Competitive salary.Health Insurance - Excellent and industry leading coverage.Paid time off - Liberal and flexible. Enjoy yourself.Company holidays - A lot. If it is a holiday, we take it off.401K/FSA/supplemental insurance - All available.A support team like none other in the industry.Powered by JazzHR
PId30fd7ff9294-35216-34653968
Owns the creation and implementation of brokerage growth marketing strategy and agent recruitmentAgent Success Strategy:
Owns the creation and implementation of a holistic agent success & marketing plan designed to increase agent productivityAgent Marketing Toolkit Creation:
Develop company marketing tools, services, and programming that empower agent growth and successful delivery of client services & resultsCompany Lead Management:
Manage company buyer/seller lead programSocial Media Marketing Strategy and Execution:
Create and execute brokerage content and social media strategyBrand Awareness:
Serves as a partner to the Brokerage Sales Manager to identify growth opportunities and enact strategies to drive more brand awareness for the firmKey Responsibilities of the RoleBuild a scalable marketing strategy designed to attract new agents to the brokerage and increase CHARLESGATE brand awareness.Build a scalable marketing strategy to help increase CHARLESGATE agent's success, their own personal brands, and create a more holistic marketing program for regular agent training.Analyze campaign effectiveness, own reporting metrics, and iterate to improve performanceExecute a full suite of listing marketing services for agents including creating websites, property flyers, and social media posts and adsWrite & ghostwrite monthly sphere list newsletter for agentsManage agent video marketing services including agent branding videos, listing property videos.Write video scripts designed to showcase individual properties and build agent brands.Oversee and manage all agent onboarding initiatives related to marketing including headshot scheduling, bio generation, sphere list transfer, and adding new agents to our website.Manage our in-house graphic design software, the CHARLESGATE Design Studio. Responsibilities include onboarding new users, training agents on utilizing the templates, identifying opportunities for new templates, and ensuring usage across the brokerage department.Host monthly trainings with agents on marketing best practicesHost individual one-on-one trainings sessions with agents to dive deep on specific marketing topics and brand building techniquesManage yearly event calendar in collaboration with the Brokerage Sales ManagerHandle marketing promotion, vendor coordination, budgeting, and invoicing for all brokerage team eventsTechnical Qualifications for the Role5+ years of experience in marketing, with 2+ years in the real estate industryExperienced, native social creator on Facebook, Instagram, LinkedIn, TikTok, and YouTube, etcExperience with HubSpot preferredExperience with paid ad platforms including Google and Meta a plusWhat You Bring To The Table PersonallySuper creative and innovative marketing mindsetExcellent written and verbal communication skills with an eye for detailAbility to work hand in hand with real estate professionals to help build their business and personal brandStrong project management skills with the ability to manage multiple projects simultaneously and prioritize effectivelyProven track record of developing and executing successful marketing programs and campaigns
About CHARLESGATE“Best Places to Work” and “Inc. 5000 Fastest Growing Companies in America” award-winning firmCHARLESGATE is an interdisciplinary real estate firm that services all aspects of residential and multifamily real estate - property management, sales brokerage, investment sales, construction, and new development. Our vision is to inspire and empower our clients, our team, and our communities through comprehensive real estate solutions. We are headquartered in Boston in the Back Bay, and we are rapidly growing, including making the Inc 5000 list of the fastest growing private companies in America 4x.As a Values based firm, we are founded on the Core Principles of ETHICS. RELATIONSHIPS. RESULTS. as well as our Seven Fundamental Cultural Values that we expect our team to exhibit:Positive Attitude. Smile and moveEmpathy. Seek first to understand the perspectives of othersProactivity. Bias towards action using good judgmentOwnership. See the big pictureCuriosity. Think, learn and rapidly improveResourcefulness. Be effectiveCommunication. Be concise, articulate and make meaning clearEmployees First!
We are an employee first organization that believes that being committed to our employees first is the only way we can deliver the best service to our clients. Our office culture and work environment is second to none to promote harmony in all of our lives. We do everything we can to offer a comprehensive benefits package, including:Competitive salary.Health Insurance - Excellent and industry leading coverage.Paid time off - Liberal and flexible. Enjoy yourself.Company holidays - A lot. If it is a holiday, we take it off.401K/FSA/supplemental insurance - All available.A support team like none other in the industry.Powered by JazzHR
PId30fd7ff9294-35216-34653968