Labscoop
Growth Marketing Lead
Labscoop, Fayetteville, Arkansas, us, 72702
Labscoop | Careers | Growth Marketing Lead
Sales & Marketing
Career
Growth Marketing Lead
Little Rock, AR
Fayetteville, AR
Full-time
Remote
Labscoop is seeking for an experienced growth marketing lead with immaculate attention to detail. You will help establish and define marketing campaigns based on a persona, design, and market segments. You will drive engagement that leads to product sales, subscriptions, and application adoption. You have a proven history of analyzing data to identify areas of opportunity, executing experiments in highly cross-functional environments, and an ownership mentality.You will be working closely with sales, support and, management teams. In order to succeed in this position, you must have a collaborative spirit, be detail oriented, and have a deep understanding of the marketing technology and tools being employed as well as the creativity to execute effective campaigns that maximize results. You are a master project manager and will create and execute schedules and campaigns based on company priorities. You will analyze data and persona information to continuously improve strategies.Responsibilities
● Develop multi-channel marketing campaigns● Drive customer acquisition and product sales through outbound marketing activities● Manage email marketing sends and contact database● Manage social media and content marketing campaigns● Setup tracking to measure campaign performance● Understand the target customer and work with marketing and sales teams to hit relevant customer pain points and deliver business value● Streamline campaign execution processes● Analyze campaign data to ensure continuous improvements and iterationsPreferred Qualifications & Skills
● 2+ years of experience in inbound and outbound growth marketing and demand generation including email, social media, search and content.● Experience with data analytics pertaining to campaign performance, campaign automation, and campaign optimization.● Curiosity and need to understand the “why” with a knack for problem-solving● Solid understanding of Marketing Tech, especially Adwords and Hubspot or equivalentQualities● Beginner’s mindset, coachable, strong work ethic● Outstanding written, verbal communication skills, and interpersonal skills● Team player that people enjoy working with● Collaborative, persistent, innovative and self-directed● Detail oriented with strong problem-solving skills● Self-starter and quick learner who can work independently and follow direction● Love for the sciencesBenefits
● Rich benefits package including health, dental, and vision insurance● Generous PTO policy● Nice office gear to make sure you’re setup for success● Dedicated team with diverse company culture● Flexible working hours
At Labscoop, we’re looking for talented, passionate people with grit and integrity.We welcome diverse perspectives from people who think critically and aren’t afraidof challenging, face-paced environments, so even if you don’t meet the qualifications,we encourage you to apply.We are an equal opportunity employer. We consider applications for all positions without regard to race, religion, gender, nationality, age, disability, sexual orientation, genetic information or any other legally protected status.Interested in the role? We’d love to hear from you!
Apply Now
More about Labscoop
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Sales & Marketing
Career
Growth Marketing Lead
Little Rock, AR
Fayetteville, AR
Full-time
Remote
Labscoop is seeking for an experienced growth marketing lead with immaculate attention to detail. You will help establish and define marketing campaigns based on a persona, design, and market segments. You will drive engagement that leads to product sales, subscriptions, and application adoption. You have a proven history of analyzing data to identify areas of opportunity, executing experiments in highly cross-functional environments, and an ownership mentality.You will be working closely with sales, support and, management teams. In order to succeed in this position, you must have a collaborative spirit, be detail oriented, and have a deep understanding of the marketing technology and tools being employed as well as the creativity to execute effective campaigns that maximize results. You are a master project manager and will create and execute schedules and campaigns based on company priorities. You will analyze data and persona information to continuously improve strategies.Responsibilities
● Develop multi-channel marketing campaigns● Drive customer acquisition and product sales through outbound marketing activities● Manage email marketing sends and contact database● Manage social media and content marketing campaigns● Setup tracking to measure campaign performance● Understand the target customer and work with marketing and sales teams to hit relevant customer pain points and deliver business value● Streamline campaign execution processes● Analyze campaign data to ensure continuous improvements and iterationsPreferred Qualifications & Skills
● 2+ years of experience in inbound and outbound growth marketing and demand generation including email, social media, search and content.● Experience with data analytics pertaining to campaign performance, campaign automation, and campaign optimization.● Curiosity and need to understand the “why” with a knack for problem-solving● Solid understanding of Marketing Tech, especially Adwords and Hubspot or equivalentQualities● Beginner’s mindset, coachable, strong work ethic● Outstanding written, verbal communication skills, and interpersonal skills● Team player that people enjoy working with● Collaborative, persistent, innovative and self-directed● Detail oriented with strong problem-solving skills● Self-starter and quick learner who can work independently and follow direction● Love for the sciencesBenefits
● Rich benefits package including health, dental, and vision insurance● Generous PTO policy● Nice office gear to make sure you’re setup for success● Dedicated team with diverse company culture● Flexible working hours
At Labscoop, we’re looking for talented, passionate people with grit and integrity.We welcome diverse perspectives from people who think critically and aren’t afraidof challenging, face-paced environments, so even if you don’t meet the qualifications,we encourage you to apply.We are an equal opportunity employer. We consider applications for all positions without regard to race, religion, gender, nationality, age, disability, sexual orientation, genetic information or any other legally protected status.Interested in the role? We’d love to hear from you!
Apply Now
More about Labscoop
See More Open Positions
Apply Now
Share:
#J-18808-Ljbffr