Vice President of Shopper & Retailer Marketing

Vice President of Shopper & Retailer MarketingAbout the CompanyEstablished beverage manufacturerIndustryFood & BeveragesTypePrivately Held, VC-backedFounded2018Employees51-200Funding$26-$50 millionCategoriesFood and BeverageHealth CareBeveragesFood & Beverage IndustryHealth and WellnessHealth & WellnessSodaHealthAllergen-FreePlant-based ProductsSoft DrinkCarbonated WatersManufacturingBottled WaterConsumer StaplesFoodAbout the RoleThe Company is seeking a VP of Shopper & Retailer Marketing to lead the development and execution of high-impact shopper marketing initiatives. The successful candidate will be responsible for driving commercial strategies across digital and physical marketing, in-store displays, and strategic retailer partnerships. This role requires a visionary leader who can build and grow a top-tier Shopper & Retailer Marketing Team, ensuring alignment with the company's values and a focus on personal and professional development. The VP will also be the key link between brand marketing and commercial functions and must be adept at motivating, challenging, and inspiring future leaders in the industry. Applicants for the VP of Shopper & Retailer Marketing position at the company should have a minimum of 8 years' experience in the consumer packaged goods industry, with a focus on shopper and retailer marketing. Beverage experience is a plus. The role demands a leader with at least 5 years of management experience and a proven track record of impactful leadership. The ideal candidate will be deeply passionate about the brand, with advanced proficiency in all retailer media platforms and a strong ability to connect sales trends with marketing strategies. A strategic thinker, creative problem solver, and adept at working in a fast-paced, evolving environment, the VP will be expected to have a strong understanding of consumer needs and the retail landscape and be able to translate data into compelling narratives to drive business growth.Hiring Manager TitleVP of Commercial StrategyTravel PercentLess than 10%FunctionsMarketing