Lenovo
Product Marketing Manager, AI
Lenovo, Morrisville, North Carolina, United States, 27560
Product Marketing Manager, AI
General Information
Req #
WD00066959
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, June 18, 2024
Working time:
Full-time
Additional Locations:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
Who You’ll Work With:
Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.
What You’ll Do:
At Lenovo, the Product Marketing Manager is responsible for leading our outbound product marketing activities. You’ll be responsible for positioning and promoting our AI products and solutions in ways that will strengthen our brand and boost sales. For this role, you will utilize creative and quantitative thinking to develop marketing content with clear and effective messaging as well as create the strategy for implementation. You'll also be focused on defining the target market for our solutions and sales revenue opportunity. Partnering with the broader team of stakeholders, you will contribute to the design of Go-To-Market actions which will be in place for the different AI offerings and solutions. You will also coordinate with worldwide and regional marketing teams on execution.
Responsibilities:
Focus on Enterprise AI portfolio and partnerships.
Define and develop appropriate content, collateral, and programs to grow awareness, educate the market, and drive successful end-user engagements.
Develop positioning, content, and messaging that resonates with different customer personas and communicates the value of AI for enterprise customers.
Collaborate with cross-functional teams including engineering, alliance, product management, sales, customer success, demand generation, Marketing, and channel partners to develop Go-to-Market strategies and deliver successful product launches.
Collaborate with sales to understand the product and solutions sales cycle, motion, and barriers to continuously improve and accelerate sales.
Develop and deliver sales enablement content and tools to field and partners
Deliver engaging customer interactions with case studies, interactive events, technical assets, and references that drive awareness and help support sales growth.
Support customer visits, industry, and partner events.
Evangelize Lenovo ISG AI portfolio of solutions.
Basic Qualifications:
BS in Marketing, Business and/or Engineering
At least 3 years of experience in different aspects of marketing, product management, or business development
Previous experience as a Product Marketing Manager, Brand Manager, or similar role
Prior experience with Sales activities, with understanding of GTM motions
Previous experience in market analysis
Familiar with product marketing tactics and integrated marketing campaigns
Preferred Qualifications:
General understanding of IT infrastructure, AI, datacenter, edge computing systems, cloud, compute, storage, networking, and security
Creativity, excellent communication skills, and detail oriented
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville
General Information
Req #
WD00066959
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Tuesday, June 18, 2024
Working time:
Full-time
Additional Locations:
United States of America - North Carolina - Morrisville
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .
Description and Requirements
Who You’ll Work With:
Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.
What You’ll Do:
At Lenovo, the Product Marketing Manager is responsible for leading our outbound product marketing activities. You’ll be responsible for positioning and promoting our AI products and solutions in ways that will strengthen our brand and boost sales. For this role, you will utilize creative and quantitative thinking to develop marketing content with clear and effective messaging as well as create the strategy for implementation. You'll also be focused on defining the target market for our solutions and sales revenue opportunity. Partnering with the broader team of stakeholders, you will contribute to the design of Go-To-Market actions which will be in place for the different AI offerings and solutions. You will also coordinate with worldwide and regional marketing teams on execution.
Responsibilities:
Focus on Enterprise AI portfolio and partnerships.
Define and develop appropriate content, collateral, and programs to grow awareness, educate the market, and drive successful end-user engagements.
Develop positioning, content, and messaging that resonates with different customer personas and communicates the value of AI for enterprise customers.
Collaborate with cross-functional teams including engineering, alliance, product management, sales, customer success, demand generation, Marketing, and channel partners to develop Go-to-Market strategies and deliver successful product launches.
Collaborate with sales to understand the product and solutions sales cycle, motion, and barriers to continuously improve and accelerate sales.
Develop and deliver sales enablement content and tools to field and partners
Deliver engaging customer interactions with case studies, interactive events, technical assets, and references that drive awareness and help support sales growth.
Support customer visits, industry, and partner events.
Evangelize Lenovo ISG AI portfolio of solutions.
Basic Qualifications:
BS in Marketing, Business and/or Engineering
At least 3 years of experience in different aspects of marketing, product management, or business development
Previous experience as a Product Marketing Manager, Brand Manager, or similar role
Prior experience with Sales activities, with understanding of GTM motions
Previous experience in market analysis
Familiar with product marketing tactics and integrated marketing campaigns
Preferred Qualifications:
General understanding of IT infrastructure, AI, datacenter, edge computing systems, cloud, compute, storage, networking, and security
Creativity, excellent communication skills, and detail oriented
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations:
United States of America - North Carolina - Morrisville
United States of America
United States of America - North Carolina
United States of America - North Carolina - Morrisville