Northwestern Mutual
Assistant Director - Brand Marketing & Campaigns
Northwestern Mutual, New York, New York, us, 10261
At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.We're strong and growing.
In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.We invest in our people.
We provide opportunities for employees to grow themselves, their career and in turn, our business.We care.
We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.Primary Duties & Responsibilities:Assist the Senior Director in developing and executing comprehensive brand marketing strategies and campaigns to enhance our brand's visibility, awareness, and market share.Collaborate with cross-functional teams, including Marketing, PR, Creative, Product, and Sales, to ensure brand messaging is consistent, compelling, and aligned with our business goals.Contribute to the creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events.Help manage the development of creative marketing assets, such as advertisements, videos, social media content, and website materials, ensuring they are on-brand and resonate with target audiences.Conduct market research and analyze consumer insights to identify trends, opportunities, and areas for brand differentiation.Monitor and report on the performance of marketing campaigns using key metrics and analytics tools, providing insights and recommendations for optimization.Assist in managing relationships with external agencies, vendors, and partners to support the execution of marketing initiatives effectively.Collaborate with internal teams to ensure consistent brand representation across all touchpoints, including internal communications, events, partnerships, and sponsorships.Stay up to date with industry trends and best practices in brand marketing, sharing knowledge and proposing innovative ideas to drive brand growth.Support the Senior Director in managing and mentoring a team of marketing professionals, providing guidance, and fostering a collaborative work environment.Qualifications:Bachelor’s degree in marketing, Business Administration, or a related field.Minimum of 10 years of experience in brand marketing or related roles, with a focus on developing and executing marketing campaigns.Strong understanding of brand marketing principles, consumer behavior, and market trends.Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.Proficiency in using marketing analytics tools and software to track campaign performance and derive insights.Strong written and verbal communication skills, with a keen eye for detail and the ability to craft compelling brand messages.Creative thinker with the ability to generate innovative ideas and solutions.Experience in Financial Services is a plus.Ability to work effectively in a collaborative, cross-functional team environment.Strong organizational and interpersonal skills.Ability to adapt to a fast-paced and changing work environment.Benefits:Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more#LI-RemoteCompensation Range:Pay Range - Start:$100,030.00
Pay Range - End:$185,770.00
Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an in
dividual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click here for additiona
l information relating to location-based pay structures.Job Posting End Date:07/26/2024
The timeline for this job posting may be shortened or extended based on organizational needsGrow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.
In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.We invest in our people.
We provide opportunities for employees to grow themselves, their career and in turn, our business.We care.
We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.Primary Duties & Responsibilities:Assist the Senior Director in developing and executing comprehensive brand marketing strategies and campaigns to enhance our brand's visibility, awareness, and market share.Collaborate with cross-functional teams, including Marketing, PR, Creative, Product, and Sales, to ensure brand messaging is consistent, compelling, and aligned with our business goals.Contribute to the creation and execution of integrated marketing campaigns across various channels, including digital, social media, print, and events.Help manage the development of creative marketing assets, such as advertisements, videos, social media content, and website materials, ensuring they are on-brand and resonate with target audiences.Conduct market research and analyze consumer insights to identify trends, opportunities, and areas for brand differentiation.Monitor and report on the performance of marketing campaigns using key metrics and analytics tools, providing insights and recommendations for optimization.Assist in managing relationships with external agencies, vendors, and partners to support the execution of marketing initiatives effectively.Collaborate with internal teams to ensure consistent brand representation across all touchpoints, including internal communications, events, partnerships, and sponsorships.Stay up to date with industry trends and best practices in brand marketing, sharing knowledge and proposing innovative ideas to drive brand growth.Support the Senior Director in managing and mentoring a team of marketing professionals, providing guidance, and fostering a collaborative work environment.Qualifications:Bachelor’s degree in marketing, Business Administration, or a related field.Minimum of 10 years of experience in brand marketing or related roles, with a focus on developing and executing marketing campaigns.Strong understanding of brand marketing principles, consumer behavior, and market trends.Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.Proficiency in using marketing analytics tools and software to track campaign performance and derive insights.Strong written and verbal communication skills, with a keen eye for detail and the ability to craft compelling brand messages.Creative thinker with the ability to generate innovative ideas and solutions.Experience in Financial Services is a plus.Ability to work effectively in a collaborative, cross-functional team environment.Strong organizational and interpersonal skills.Ability to adapt to a fast-paced and changing work environment.Benefits:Great pay package, 401K, Company sponsored retirement plan, Educational assistance, Performance based incentive pay, Medical, dental and vision insurance, Parental leave, Caregiver time off….and more#LI-RemoteCompensation Range:Pay Range - Start:$100,030.00
Pay Range - End:$185,770.00
Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an in
dividual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please click here for additiona
l information relating to location-based pay structures.Job Posting End Date:07/26/2024
The timeline for this job posting may be shortened or extended based on organizational needsGrow your career with a best-in-class company that puts our client’s interests at the center of all we do. Get started now!We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.