Vital Chemicals
Marketing Communications Manager
Vital Chemicals, Fremont, California, us, 94537
Marketing Communication Manager
Job Summary:
As a Marketing Communication Manager, you will be responsible for supporting and executing comprehensive marketing strategies to promote Vital Materials products/services, enhance brand visibility, and drive business growth. This role requires a strategic thinker with a strong understanding of both equipment manufacturers and device manufacturers in the semiconductor industry. Excellent communication skills, organization skills and a proven track record of successful campaign and creative management are also key requirements.
Key Responsibilities:
Strategic Planning:
Supporting and implement marketing strategies aligned with business goals.Conduct market research to identify opportunities and challenges.Understand our Business and Customers base to ensure marketing is aligned and based on knowledge and insights.Collaborate with cross-functional teams to ensure a cohesive approach to marketing initiatives.Campaign Management:
Plan and execute multi-channel marketing campaigns (digital, social media, traditional channels and event) to increase brand awareness, generate leads and reinforce our brand.Monitor campaign performance, analyze data, and optimize strategies for ongoing maximum effectiveness.Content Development:
Oversee the creation of engaging and impactful content for various platforms.Ensure consistency in brand messaging across all marketing materials.Collaborate with internal teams to develop compelling narrativesDevelop marketing materials to assist in new product launches, sales needs, internal and external messaging, events and related needs.Event Management
Plan, organize, and execute trade show events from conception to completion.Align with all internal teams on needs and requirements for each event to ensure all aspects of event are planned accordingly.Coordinate logistics, including venue selection, booth design and setup, and vendor coordination.Develop and manage project timelines to ensure all tasks are completed on schedule.Analytics and Reporting:
Utilize analytics tools to measure the success of marketing campaigns.Prepare and present regular reports on key performance indicators along with insights and recommendations.Budget Management:
Maintain and manage marketing budgets, ensuring optimal allocation of resources.
Track expenses and provide financial reports as needed.
Collaboration and Leadership:
Collaborate with internal teams, external agencies, and partners to achieve marketing objectives.Provide leadership and mentorship to the marketing team, fostering a culture of innovation and creativity.Be Proactive! As a leader, it is helpful to share ideas and informed recommendations and think in a solution-orientated mindset.Qualifications:
Minimum 5-10 Years of relevant experienceMaster and or Bachelor's in Marketing, Business, or a related field.Proven experience as a marketing project management or a similar role.Strong understanding of current marketing trends.Excellent analytical, communication, and project management skills.Creative thinker with the ability to generate innovative ideas.Demonstrated ability to manage multiple projects simultaneously.Understanding of Microsoft Office and Adobe Suite.Preferred Skills:
Proficiency in marketing automation tools and CRM systems.Experience in B2B and B2C marketing.Knowledge of graphic design principles and tools.Familiarity with industry-specific regulations and compliance.
Job Summary:
As a Marketing Communication Manager, you will be responsible for supporting and executing comprehensive marketing strategies to promote Vital Materials products/services, enhance brand visibility, and drive business growth. This role requires a strategic thinker with a strong understanding of both equipment manufacturers and device manufacturers in the semiconductor industry. Excellent communication skills, organization skills and a proven track record of successful campaign and creative management are also key requirements.
Key Responsibilities:
Strategic Planning:
Supporting and implement marketing strategies aligned with business goals.Conduct market research to identify opportunities and challenges.Understand our Business and Customers base to ensure marketing is aligned and based on knowledge and insights.Collaborate with cross-functional teams to ensure a cohesive approach to marketing initiatives.Campaign Management:
Plan and execute multi-channel marketing campaigns (digital, social media, traditional channels and event) to increase brand awareness, generate leads and reinforce our brand.Monitor campaign performance, analyze data, and optimize strategies for ongoing maximum effectiveness.Content Development:
Oversee the creation of engaging and impactful content for various platforms.Ensure consistency in brand messaging across all marketing materials.Collaborate with internal teams to develop compelling narrativesDevelop marketing materials to assist in new product launches, sales needs, internal and external messaging, events and related needs.Event Management
Plan, organize, and execute trade show events from conception to completion.Align with all internal teams on needs and requirements for each event to ensure all aspects of event are planned accordingly.Coordinate logistics, including venue selection, booth design and setup, and vendor coordination.Develop and manage project timelines to ensure all tasks are completed on schedule.Analytics and Reporting:
Utilize analytics tools to measure the success of marketing campaigns.Prepare and present regular reports on key performance indicators along with insights and recommendations.Budget Management:
Maintain and manage marketing budgets, ensuring optimal allocation of resources.
Track expenses and provide financial reports as needed.
Collaboration and Leadership:
Collaborate with internal teams, external agencies, and partners to achieve marketing objectives.Provide leadership and mentorship to the marketing team, fostering a culture of innovation and creativity.Be Proactive! As a leader, it is helpful to share ideas and informed recommendations and think in a solution-orientated mindset.Qualifications:
Minimum 5-10 Years of relevant experienceMaster and or Bachelor's in Marketing, Business, or a related field.Proven experience as a marketing project management or a similar role.Strong understanding of current marketing trends.Excellent analytical, communication, and project management skills.Creative thinker with the ability to generate innovative ideas.Demonstrated ability to manage multiple projects simultaneously.Understanding of Microsoft Office and Adobe Suite.Preferred Skills:
Proficiency in marketing automation tools and CRM systems.Experience in B2B and B2C marketing.Knowledge of graphic design principles and tools.Familiarity with industry-specific regulations and compliance.