National Electrical Manufacturers Association
Communications Director
National Electrical Manufacturers Association, Arlington, Virginia, United States, 22201
Communications Director
Rosslyn, Arlington, VA
The National Electrical Manufacturers Association (NEMA) crafts and executes advocacy campaigns and provides analytical products to assist Member companies with business decisions. NEMA also develops performance Standards for Members in the electrical and medical imaging industries.
The Communications Director is responsible for working collaboratively with the Managing Director, Communications to develop strategic communications strategies and create and deploy tactical plans and content that ensure NEMA reaches its audiences through compelling storytelling and multi-channel advocacy campaign management. The Director is experienced in producing material for the media, responding to media requests, and proactively securing placements in a variety of media outlets.
The position builds and fosters relationships with key stakeholders across traditional and online media channels; develops, edits, and publishes written and visual content; co-manages NEMA social media channels; identifies and achieves thought leadership opportunities; and provides support to Members and Councils. The position collaborates with various electrical and medical imaging department heads to implement multimedia strategies to expand awareness of NEMA advocacy efforts.
Reporting to the Managing Director, Communications, this position demonstrates a superior ability to grow the Association’s reach through media placements, thought leadership, and search engine rankings.
The position is in Arlington (Rosslyn), Virginia.
Key Responsibilities
External CommunicationsLead conception and creation of content and messaging for digital channelsWrite and edit press releases, corporate communications, and stories ranging from research-heavy features to concise industry newsCreate and manage dynamic materials for newsletters, presentations, podcasts, infographics, and promotional event collateralAdvocacy Communications
Support advocacy initiatives by drafting media pitches, press releases, statements, advisories, op-eds, talking points, briefings, message tracks, fact sheets, blog posts, and more to deliver Association’s key messages to Capitol Hill and targeted media outletsCollaborates with the Government Relations team to conceptualize and create issue-oriented toolkits and Member resources on the Association’s WebsiteCreate and maintain a media contact database of key journalists, columnists, and editors and work with the Vice President of Public Affairs to develop strategic relationships with media contactsDevelop and track monthly analytical reports for the Senior Management Team on media placementsServe as first point of contact for media requests, member requests, department inquiries, and w/ all key stakeholders. Respond in a timely manner, especially with media with actionable next steps to include briefing documents and talking points for all media interactions. Share through notes with stakeholders, including recommendations on improvements and possible after actionsDevelop targeted media outreach strategy, including regular contact with journalists, increased participation in relevant industry events and advocacy campaigns, proactively pitching target media on issues of the day/trending storiesOnline Content and Social Media
Alongside the Director, Stakeholder Communications, manage strategy and content creation and analysis for social channels and public websites to drive engagement and grow the Association’s reachCommunications Support to Customers
Generate and pitch project scopes of work (SOW) to NEMA Sections and Councils to meet department revenue goalsProvide creative direction for the development of graphic, web, audio, and visual elements as outlined in approved SOWManage approved project budgets as outlined in the SOWExperience and Qualifications
A bachelor’s degree in communications, journalism, or similar; graduate degree a plusSeven years of experience writing and editing with an in-depth knowledge of the Chicago Manual of StyleMinimum of four years of experience creating and measuring social media campaignsMinimum of four years of experience developing and executing advocacy communicationsHigh attention to detail and ability to self-edit to produce accurate, error-free contentDemonstrated leadership and team-building expertise in a results-oriented environmentDemonstrated competency of news media operations, including print, online, blogs, and social channelsAbility to conceptualize, write, edit, and schedule content for multiple publicationsAbility to succinctly communicate messages and customize to different audiencesPolished verbal and written communication skills and executive presenceStrong computer skills; Adobe Photoshop, Hootsuite, InDesign, Sitefinity experience a plus
NEMA offers a competitive salary and excellent benefits package, including paid holidays, personal time, flexible working hours, 401(k) plan, health/dental insurance, health savings plan, and partial pre-tax parking/Metro subsidy.
Veterans are encouraged to apply. EOE/M/F/V/D.
Rosslyn, Arlington, VA
The National Electrical Manufacturers Association (NEMA) crafts and executes advocacy campaigns and provides analytical products to assist Member companies with business decisions. NEMA also develops performance Standards for Members in the electrical and medical imaging industries.
The Communications Director is responsible for working collaboratively with the Managing Director, Communications to develop strategic communications strategies and create and deploy tactical plans and content that ensure NEMA reaches its audiences through compelling storytelling and multi-channel advocacy campaign management. The Director is experienced in producing material for the media, responding to media requests, and proactively securing placements in a variety of media outlets.
The position builds and fosters relationships with key stakeholders across traditional and online media channels; develops, edits, and publishes written and visual content; co-manages NEMA social media channels; identifies and achieves thought leadership opportunities; and provides support to Members and Councils. The position collaborates with various electrical and medical imaging department heads to implement multimedia strategies to expand awareness of NEMA advocacy efforts.
Reporting to the Managing Director, Communications, this position demonstrates a superior ability to grow the Association’s reach through media placements, thought leadership, and search engine rankings.
The position is in Arlington (Rosslyn), Virginia.
Key Responsibilities
External CommunicationsLead conception and creation of content and messaging for digital channelsWrite and edit press releases, corporate communications, and stories ranging from research-heavy features to concise industry newsCreate and manage dynamic materials for newsletters, presentations, podcasts, infographics, and promotional event collateralAdvocacy Communications
Support advocacy initiatives by drafting media pitches, press releases, statements, advisories, op-eds, talking points, briefings, message tracks, fact sheets, blog posts, and more to deliver Association’s key messages to Capitol Hill and targeted media outletsCollaborates with the Government Relations team to conceptualize and create issue-oriented toolkits and Member resources on the Association’s WebsiteCreate and maintain a media contact database of key journalists, columnists, and editors and work with the Vice President of Public Affairs to develop strategic relationships with media contactsDevelop and track monthly analytical reports for the Senior Management Team on media placementsServe as first point of contact for media requests, member requests, department inquiries, and w/ all key stakeholders. Respond in a timely manner, especially with media with actionable next steps to include briefing documents and talking points for all media interactions. Share through notes with stakeholders, including recommendations on improvements and possible after actionsDevelop targeted media outreach strategy, including regular contact with journalists, increased participation in relevant industry events and advocacy campaigns, proactively pitching target media on issues of the day/trending storiesOnline Content and Social Media
Alongside the Director, Stakeholder Communications, manage strategy and content creation and analysis for social channels and public websites to drive engagement and grow the Association’s reachCommunications Support to Customers
Generate and pitch project scopes of work (SOW) to NEMA Sections and Councils to meet department revenue goalsProvide creative direction for the development of graphic, web, audio, and visual elements as outlined in approved SOWManage approved project budgets as outlined in the SOWExperience and Qualifications
A bachelor’s degree in communications, journalism, or similar; graduate degree a plusSeven years of experience writing and editing with an in-depth knowledge of the Chicago Manual of StyleMinimum of four years of experience creating and measuring social media campaignsMinimum of four years of experience developing and executing advocacy communicationsHigh attention to detail and ability to self-edit to produce accurate, error-free contentDemonstrated leadership and team-building expertise in a results-oriented environmentDemonstrated competency of news media operations, including print, online, blogs, and social channelsAbility to conceptualize, write, edit, and schedule content for multiple publicationsAbility to succinctly communicate messages and customize to different audiencesPolished verbal and written communication skills and executive presenceStrong computer skills; Adobe Photoshop, Hootsuite, InDesign, Sitefinity experience a plus
NEMA offers a competitive salary and excellent benefits package, including paid holidays, personal time, flexible working hours, 401(k) plan, health/dental insurance, health savings plan, and partial pre-tax parking/Metro subsidy.
Veterans are encouraged to apply. EOE/M/F/V/D.