ColourPop Cosmetics
Manager, Product Marketing (Hybrid in Oxnard)
ColourPop Cosmetics, Oxnard, California, United States, 93033
ColourPop is looking for a Manager, Product Marketing to join the New Launch & Product Development team at ColourPop. This individual will be responsible for analyzing market/ competitive data, sales trends, customer feedback (social sentiment, customer reviews) to help develop and support implementation of ColourPop's product portfolio and innovation pipeline. This analysis will drive the brand's product marketing strategy and inform the go-to-market teams' strategies at launch. This role should be able to independently drive analysis and develop and communicate key insights.*This role will be based at the Oxnard office from Tuesday-Thursday each week.
Your OpportunitySupport Director, Product Development by gathering and analyzing data to build out comprehensive product marketing briefs, including consumer insights, sales data, comprehensive competitive analysis and input from retailers and marketsEnsure accurate and timely completion of marketing briefs for all new productsPrepare pricing analyses and provide SRP targets for new launches based on analysis of competitive landscapeSupport presentation development for key internal and external product marketing meetingsWork with sales and demand planning to prepare volume opportunity estimates and drive global forecastsPrepare timely communications for retailers and markets, including product launch calendars, pricing, positioning, strategies and supportCommunicate new product messaging, claims development and educational support to stakeholdersYour Attributes
3-5 years of experience in product development / marketing within the beauty industry, preferably with experience in color cosmeticsSelf-starter, who is willing to roll up his/her sleeves to dive into data analysis, work cross-functionally with teams to gather data, and find new data sources to help build the right product brief to inform the product development processStrong understanding of the mass makeup consumer, familiar with industry/product trendsExceptional organizational skills, and exceptional verbal, written, and presentation skillsAppetite for working in a fast paced, diverse and entrepreneurial environmentResults oriented and driven to achieve resultsFast learner and curious to problem solve and help build processes and solutionsThe annual salary range for this position is $90k-$105k. ColourPop also offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, and more.
Your OpportunitySupport Director, Product Development by gathering and analyzing data to build out comprehensive product marketing briefs, including consumer insights, sales data, comprehensive competitive analysis and input from retailers and marketsEnsure accurate and timely completion of marketing briefs for all new productsPrepare pricing analyses and provide SRP targets for new launches based on analysis of competitive landscapeSupport presentation development for key internal and external product marketing meetingsWork with sales and demand planning to prepare volume opportunity estimates and drive global forecastsPrepare timely communications for retailers and markets, including product launch calendars, pricing, positioning, strategies and supportCommunicate new product messaging, claims development and educational support to stakeholdersYour Attributes
3-5 years of experience in product development / marketing within the beauty industry, preferably with experience in color cosmeticsSelf-starter, who is willing to roll up his/her sleeves to dive into data analysis, work cross-functionally with teams to gather data, and find new data sources to help build the right product brief to inform the product development processStrong understanding of the mass makeup consumer, familiar with industry/product trendsExceptional organizational skills, and exceptional verbal, written, and presentation skillsAppetite for working in a fast paced, diverse and entrepreneurial environmentResults oriented and driven to achieve resultsFast learner and curious to problem solve and help build processes and solutionsThe annual salary range for this position is $90k-$105k. ColourPop also offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, and more.