American Society of Safety Engineers
Marketing Manager, Events and Experiences
American Society of Safety Engineers, Park Ridge, Illinois, United States, 60068
POSITION TITLE:
Marketing Manager, Events and ExperiencesREPORTS TO:
Vice President, Market StrategyFSLA CLASSIFICATION:
Exempt (salaried)POSITION SUMMARY:The American Society of Safety Professionals (ASSP) is a global membership association for occupational safety and health professionals. We are seeking a creative and results-driven Marketing Manager who is passionate about leveraging contemporary marketing strategies to promote events, engage attendees, and elevate our organization's brand presence within the industry. This role requires a blend of strategic thinking, attention to detail, and excellent verbal and written communication skills. This individual will confidently manage multiple long-range projects, build relationships with cross-functional teams and vendors, and bring new concepts to drive the brand and our events forward.When you join the ASSP team you are offered a competitive salary and generous benefit package. ASSP has built a remote-first culture that establishes remote work as the norm. We offer a work from home policy to those candidates who reside in the state of Illinois. The individual will on occasion come into the office for meetings, to collaborate with team members, or as needed. We are headquartered in Park Ridge, Illinois.POSITION RESPONSIBILITIES:
Duties include but are not limited to:Develop comprehensive and measurable marketing plans for association events, incorporating both digital and traditional marketing channels and tactics, to meet event revenue goals and Key Performance Indicators (KPIs).Utilize audience and market data and performance metrics to evaluate marketing campaign effectiveness and identify data-driven recommendations for optimization.Work cross-functionally with event planning, social media, web development and sales teams to ensure alignment with marketing objectives.Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in event marketing strategies.Provide logistical support during events, including on-site coordination of photography, marketing materials, environmental signage, and promotional activities.Work collaboratively with external vendors, including exhibitor sales, event management, and stage production.POSITION QUALIFICATIONS:Bachelor's degree in marketing, communications or related fieldAt least 5+ years of direct marketing experience, events/tradeshow/experiential preferredStrong copywriting and content creation skills, with the ability to craft engaging messaging tailored to different audience segmentsCreative thinker with a passion for developing innovative brand experiences that resonate with target audiencesUnderstanding of Adobe Creative Suite - InDesign, Illustrator, PhotoshopStrong working knowledge of email marketing and social media best practicesStrong proficiency in Microsoft Office 365Well-organized, self-directed and process/detail oriented. Project management skills are essential. Familiarity with project management tools such as Trello or Slack preferredExcellent attention to detail and dedication to accuracy in workExperience working in a collaborative team environment with multiple stakeholdersExperience working directly with web developers and email implementation teams to execute campaignsApply strong written and verbal communication skills to clearly explain project concepts, requirements and expectations to team members, vendors and project stakeholdersKnowledge of association management principles and familiarity with the needs and preferences of industry professionals is a plusCommitment to ASSP's CLEAR (Community, Leadership, Excellence, Accountability, Respect) valuesFull-time position with the ability to work M-F during normal business hours. May be expected to occasionally work outside of normal business hoursMust be able to travel to conferences and/or site visits at least 2x/annuallyInterested applicants can forward their cover letter, resume, and salary requirements to careers@. To find out more about ASSP visit us at .
Marketing Manager, Events and ExperiencesREPORTS TO:
Vice President, Market StrategyFSLA CLASSIFICATION:
Exempt (salaried)POSITION SUMMARY:The American Society of Safety Professionals (ASSP) is a global membership association for occupational safety and health professionals. We are seeking a creative and results-driven Marketing Manager who is passionate about leveraging contemporary marketing strategies to promote events, engage attendees, and elevate our organization's brand presence within the industry. This role requires a blend of strategic thinking, attention to detail, and excellent verbal and written communication skills. This individual will confidently manage multiple long-range projects, build relationships with cross-functional teams and vendors, and bring new concepts to drive the brand and our events forward.When you join the ASSP team you are offered a competitive salary and generous benefit package. ASSP has built a remote-first culture that establishes remote work as the norm. We offer a work from home policy to those candidates who reside in the state of Illinois. The individual will on occasion come into the office for meetings, to collaborate with team members, or as needed. We are headquartered in Park Ridge, Illinois.POSITION RESPONSIBILITIES:
Duties include but are not limited to:Develop comprehensive and measurable marketing plans for association events, incorporating both digital and traditional marketing channels and tactics, to meet event revenue goals and Key Performance Indicators (KPIs).Utilize audience and market data and performance metrics to evaluate marketing campaign effectiveness and identify data-driven recommendations for optimization.Work cross-functionally with event planning, social media, web development and sales teams to ensure alignment with marketing objectives.Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in event marketing strategies.Provide logistical support during events, including on-site coordination of photography, marketing materials, environmental signage, and promotional activities.Work collaboratively with external vendors, including exhibitor sales, event management, and stage production.POSITION QUALIFICATIONS:Bachelor's degree in marketing, communications or related fieldAt least 5+ years of direct marketing experience, events/tradeshow/experiential preferredStrong copywriting and content creation skills, with the ability to craft engaging messaging tailored to different audience segmentsCreative thinker with a passion for developing innovative brand experiences that resonate with target audiencesUnderstanding of Adobe Creative Suite - InDesign, Illustrator, PhotoshopStrong working knowledge of email marketing and social media best practicesStrong proficiency in Microsoft Office 365Well-organized, self-directed and process/detail oriented. Project management skills are essential. Familiarity with project management tools such as Trello or Slack preferredExcellent attention to detail and dedication to accuracy in workExperience working in a collaborative team environment with multiple stakeholdersExperience working directly with web developers and email implementation teams to execute campaignsApply strong written and verbal communication skills to clearly explain project concepts, requirements and expectations to team members, vendors and project stakeholdersKnowledge of association management principles and familiarity with the needs and preferences of industry professionals is a plusCommitment to ASSP's CLEAR (Community, Leadership, Excellence, Accountability, Respect) valuesFull-time position with the ability to work M-F during normal business hours. May be expected to occasionally work outside of normal business hoursMust be able to travel to conferences and/or site visits at least 2x/annuallyInterested applicants can forward their cover letter, resume, and salary requirements to careers@. To find out more about ASSP visit us at .