Head of Marketing

Head of MarketingAbout the CompanyInnovative software development organizationIndustryComputer SoftwareTypePrivately HeldAbout the RoleThe Company is seeking a Head of Marketing to lead the brand strategy and demand generation for its residential communities. The successful candidate will be responsible for devising and executing innovative marketing strategies, with a focus on digital marketing, website optimization, social media engagement, and reputation management. This senior role requires a passion for marketing analytics, a strong results orientation, and the ability to work with and influence cross-functional teams. The Head of Marketing will also be tasked with developing and managing property-level marketing budgets, ensuring brand consistency, and coordinating the creation of digital and collateral materials. Applicants for the Head of Marketing position at The Company should have at least 5 years of experience in multifamily housing marketing, hospitality, or retail medical. A proven track record in demand generation and experience in SEO, SEM, social media, and reputation management are essential. The role demands a creative individual with the ability to develop innovative marketing strategies and campaigns, as well as a high proficiency in analyzing marketing data to make data-driven decisions. The Head of Marketing will play a critical role in the organization's continued success and accelerated growth and will be expected to report on key performance indicators to determine the effectiveness of all marketing efforts.Travel PercentLess than 10%FunctionsMarketing