Creative Strategist

About:At G.O.A.T. Foods - we're obsessed with building the best brands of all time. These include:with many more on the way!We're a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We're only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A+ domain names.Our fast-growing e-commerce business is seeking a highly organized and dedicated Creative Strategist to join our growing Marketing team. In this role, you will play a crucial part in supporting our growth via our Digital and Traditional channels across our many (and growing) brands.If you are a creative, process, and data-driven advertising professional with a passion for developing innovative strategies to connect with consumers, we encourage you to apply. We offer a competitive salary, benefits package, and a dynamic work environment.Responsibilities:Develop media strategies and plans of execution for digital, paid social, and video ads for all of our brandsUpdate, iterate, and test ad campaigns based on industry trends, creative fatigue, and customer market targetsLead concept, ideation and ideas to produce content tests across multiple mediumsResearch and deeply understand our brands' markets and industriesResearch our customer via reviews, customer experience tickets, surveys, reviews, etc.Complete extensive competitor analysis and researchBecome obsessed with our marketing efficiencies, cost per acquisition, and other key marketing KPIsDefine customer pain points that prohibit or contribute to purchaseUse research and customer psychology to craft compelling narratives around consumer's purchasingConceptualize constantly on new ways to sell our products through visual, written, photographic, and site experience funnels / landing pages.Write creative briefs for handoff to designers, copywriters, video, creative, and UGC team(s)Approve executed briefs and associated creative from designers, copywriters, video, creative, and UGC team(s)Participate in feedback and iterations loops with designers, copywriters, video, creative, and UGC team(s)Collaborate with media buying team on creative / asset / copy combinations to test in marketPerform analysis on all creative deployed and hypothesize on reasoningAnalyze and report on which creative angles are performing best and which angles to iterate onAnalyze and report on which visual creative and copy combinations perform best together and reasons whyAnalyze and report on which creative, copy, and landing pages perform best togetherAnalyze and report on which visual creative should be produced, edited, and tested next based on historical performanceCollaborate with Site Experience lead for conversion rate optimization possibilities on siteParticipate in the Creative Flywheel process to create, iterate, test, and repeat ad creative and ideas for all of our brandsCross-functional partnership with Creative and Marketing team(s).Identify and triage operational and functional problems, inform leadership promptly, notify the appropriate resources, provide regular status updates, and ensure that timely resolutions are achievedParticipate in the Ecommerce roadmap planning process to help identify opportunities and emerging trends.Maintain awareness of industry trends, technologies, and best practices to implement relevant strategies to increase revenue and profitability.Any other duties or responsibilities as assigned by the SupervisorQualifications:2-5+ years of experience in an agency/in-house concepting ideas for brand and productExperience with paid social or direct response marketingProficiency in platforms such as Meta Ads Manager, TikTok Ads Manager, Motion, and Google SheetsExperience working autonomously in a fast-paced, high-growth environmentExperience in collaborating with cross functional teams on challenging and complex projectsExperience working on social across multiple social platformsAn understanding and appreciation of the latest creative trends and insights