Ursus Inc
Product Marketing Manager
Ursus Inc, Boston, Massachusetts, us, 02298
JOB TITLE: Product Marketing Manager**TOP 3 SKILLS:**1. Experience with Go to Market and Product Launches in a growth mode start-up environment2. Expert Product Positioning and Messaging experience within a leading technology company, focused on scaling enterprise level software platforms or hardware products3. Ability to contribute as "team of 1 " and excel in an autonomously accountable environmentLOCATION: Eastern Time Zone (Remote)DURATION: Full-Time / PermanentRATE RANGE: $180,000 - $200,000
SUMMARY:
Reporting to the VP Global Marketing & Sales, the Product Marketing Manager will drive the product marketing strategy for the company's portfolio of products. The ideal candidate is an experienced product marketer who excels at creating effective product messaging, deeply understanding product positioning, and advocating for the end customer. The successful candidate will be experienced in managing complex go-to-market projects and cares deeply about evolving healthcare to improve outcomes for patients around the globe. The candidate will drive our customer messaging, enable sales and customer success teams, and collaborate with product teams to meet growth and engagement targets.
RESPONSIBILITIES:Develop product positioning, messaging, and pricing for hardware, data, and API solutions, considering value proposition, target audience, and wider market implications.Influence product and commercial strategy through relevant insights and product market acumen, driving alignment across teams.Enable sales and customer success teams with the right messaging to help customers understand the product; and the product teams understand the customer.Develop the overarching marketing launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness and adoption.Oversee execution of go-to-market plans by collaborating with cross-functional teams.Build strong relationships with product and business partners to influence and align on objectives and plans, delivering compelling value for customers.Organize and manage operations for multiple work streams, deadlines, and meetings for cross-functional teams to drive execution of plans.QUALIFICATIONS:
BA/BS degree.10+ years of product marketing experience launching and growing technical products; ideally featuring software development kits (SDK's) and/or with hardware manufacturers.Product marketing experience working with global and regional teams.Proficiency in managing communication with internal and external audiences.nalytical and problem-solving skills.Experience partnering with cross-functional teams.Experience working with health/hospital systems and MedTech device companies is a plus, not a requirement.
IND123
SUMMARY:
Reporting to the VP Global Marketing & Sales, the Product Marketing Manager will drive the product marketing strategy for the company's portfolio of products. The ideal candidate is an experienced product marketer who excels at creating effective product messaging, deeply understanding product positioning, and advocating for the end customer. The successful candidate will be experienced in managing complex go-to-market projects and cares deeply about evolving healthcare to improve outcomes for patients around the globe. The candidate will drive our customer messaging, enable sales and customer success teams, and collaborate with product teams to meet growth and engagement targets.
RESPONSIBILITIES:Develop product positioning, messaging, and pricing for hardware, data, and API solutions, considering value proposition, target audience, and wider market implications.Influence product and commercial strategy through relevant insights and product market acumen, driving alignment across teams.Enable sales and customer success teams with the right messaging to help customers understand the product; and the product teams understand the customer.Develop the overarching marketing launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness and adoption.Oversee execution of go-to-market plans by collaborating with cross-functional teams.Build strong relationships with product and business partners to influence and align on objectives and plans, delivering compelling value for customers.Organize and manage operations for multiple work streams, deadlines, and meetings for cross-functional teams to drive execution of plans.QUALIFICATIONS:
BA/BS degree.10+ years of product marketing experience launching and growing technical products; ideally featuring software development kits (SDK's) and/or with hardware manufacturers.Product marketing experience working with global and regional teams.Proficiency in managing communication with internal and external audiences.nalytical and problem-solving skills.Experience partnering with cross-functional teams.Experience working with health/hospital systems and MedTech device companies is a plus, not a requirement.
IND123