Rubrik
Senior Manager, Strategic Marketing (B2B)
Rubrik, Palo Alto, California, United States, 94306
We are seeking a dynamic and experienced Sr. Manager, Strategic Marketing (B2B) to join our team. The ideal candidate will be responsible for creating and executing innovative marketing campaigns that drive business growth, and also building Rubrik’s awareness in target Security and Executive Communities.
This role will require a strategic thinker with a proven track record in B2B marketing, capable of working across digital, field, and community channels. The Sr. Manager will manage 1-3 people and collaborate closely with various departments to develop and implement scalable marketing programs that align with our business objectives.
Key Responsibilities:
Campaign Development and Execution:
Develop, execute, and manage integrated marketing campaigns that align with the company's strategic goals.
Utilize Field driven and data-driven insights to optimize campaign performance and drive lead generation and conversion.
Ensure all campaigns are consistent with brand messaging and positioning.
Cross-Channel Marketing:
Lead the development and implementation of marketing strategies across digital, field, and community channels.
Leverage digital marketing tools and platforms to enhance campaign reach and effectiveness.
Coordinate and oversee field marketing activities, including events, trade shows, and webinars.
Awareness and Community Marketing
Develop a strong sense of Security and Executive personas.
Create compelling programs for engaging Security and Executive personas that involve a mix of digital, Field and high touch activities.
Communicate in an engaging yet professional tone with these audiences.
Cross-Functional Collaboration:
Work closely with sales, product, and customer success teams to align marketing efforts with business objectives.
Collaborate with creative, content, and digital teams to develop compelling marketing materials.
Partner with analytics and insights teams to measure and report on campaign performance.
Scalable Marketing Programs:
Identify and implement scalable marketing programs that drive business growth.
Develop and manage marketing automation workflows to enhance lead nurturing and customer retention.
Continuously evaluate and refine marketing processes to improve efficiency and effectiveness.
Leadership and Mentorship:
Provide guidance and mentorship to junior marketing team members.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Qualifications:
4+ years of experience in B2B marketing, with a focus on strategic marketing and campaign management.
1+ years of experience in a management role.
Proven experience in developing and executing successful marketing campaigns across digital, field, and community channels.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills, with the ability to work effectively across departments.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US Pay Range
$159,900—$239,900 USD
About Rubrik:
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
Linkedin (https://www.linkedin.com/company/rubrik-inc/mycompany/verification/) | Twitter (https://twitter.com/rubrikinc) | Instagram (https://www.instagram.com/rubrikinc/) | Rubrik.com
Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)
EEO IS THE LAW - POSTER SUPPLEMENT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf)
NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS
This role will require a strategic thinker with a proven track record in B2B marketing, capable of working across digital, field, and community channels. The Sr. Manager will manage 1-3 people and collaborate closely with various departments to develop and implement scalable marketing programs that align with our business objectives.
Key Responsibilities:
Campaign Development and Execution:
Develop, execute, and manage integrated marketing campaigns that align with the company's strategic goals.
Utilize Field driven and data-driven insights to optimize campaign performance and drive lead generation and conversion.
Ensure all campaigns are consistent with brand messaging and positioning.
Cross-Channel Marketing:
Lead the development and implementation of marketing strategies across digital, field, and community channels.
Leverage digital marketing tools and platforms to enhance campaign reach and effectiveness.
Coordinate and oversee field marketing activities, including events, trade shows, and webinars.
Awareness and Community Marketing
Develop a strong sense of Security and Executive personas.
Create compelling programs for engaging Security and Executive personas that involve a mix of digital, Field and high touch activities.
Communicate in an engaging yet professional tone with these audiences.
Cross-Functional Collaboration:
Work closely with sales, product, and customer success teams to align marketing efforts with business objectives.
Collaborate with creative, content, and digital teams to develop compelling marketing materials.
Partner with analytics and insights teams to measure and report on campaign performance.
Scalable Marketing Programs:
Identify and implement scalable marketing programs that drive business growth.
Develop and manage marketing automation workflows to enhance lead nurturing and customer retention.
Continuously evaluate and refine marketing processes to improve efficiency and effectiveness.
Leadership and Mentorship:
Provide guidance and mentorship to junior marketing team members.
Foster a culture of creativity, innovation, and continuous improvement within the marketing team.
Qualifications:
4+ years of experience in B2B marketing, with a focus on strategic marketing and campaign management.
1+ years of experience in a management role.
Proven experience in developing and executing successful marketing campaigns across digital, field, and community channels.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and collaboration skills, with the ability to work effectively across departments.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
US Pay Range
$159,900—$239,900 USD
About Rubrik:
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
Linkedin (https://www.linkedin.com/company/rubrik-inc/mycompany/verification/) | Twitter (https://twitter.com/rubrikinc) | Instagram (https://www.instagram.com/rubrikinc/) | Rubrik.com
Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)
EEO IS THE LAW - POSTER SUPPLEMENT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf)
NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS