Marketing Manager

POSITION SUMMARYThe basic function of the Marketing Manager is to promote, advocate and coordinate efforts to enhance Company sales, branding and marketing efforts. The Marketing Manager reports to the Vice President of Sales.ESSENTIAL JOB FUNCTIONS

Determines the service to be offered consistent with the company's mission and ongoing evaluation process

Identifies the unique service demands each customer requires and solicits business from these customers with an open eye to expanding and maximizing service realized from each account

Directs the Company's efforts in developing and maintaining reliable service capability

Monitors pricing and trends in the territory

Researches and analyzes the marketplace to determine increased sales potential in the current niche and evaluate market possibilities

Develops the programs necessary to pursue new accounts and secure new business for the company

Provides leadership and territory Management necessary for the success of the territory's marketing effort

Analyzes & monitors territory sales statistics to help formulate a strategic direction for an effective marketing plan

Measures performance to plan & shares in making the necessary adjustments to maintain profitability goals

Presents sales reports in a timely fashion

Provides effective customer service by assuming the "Role of the Customer" to communicate to the Customer BENGAL'S emphasis in technical knowledge, quality, timeliness, shipping procedures, transactional paperwork and payment procedures

Investigates all Customer complaints and develops permanent solutions for Customer Service problems

Monitors and controls expenditure of the territory Sales and Marketing function to conform to budgetary requirements

Establishes short-range and long-range planning of Sales and Marketing

Knows Customer base, competition and sales territories

Consistently upgrades selling skills by analyzing opportunities and failures, seeking management's guidance and assistance

Provides for Customer education including Seminars, Trade Shows and Brochures

Controls and monitors Promotional Programs

Maintains, develops and increases Customer accounts

Works with Management to collect Accounts Receivable

Attends Sales training and meetings

Maintain an active prospect and quotation system

Assembles consumer rating reports by compiling, consolidating, formatting and summarizing information, graphs and presentations

Updates competitor database by inputting data from field sales; compiling, consolidating, formatting and summarizing information, graphs and presentations; distributing reports

Prepares mailers and brochures by formatting content and graphics; arranging printing and internet packages

Maintains Marketing library by checking and replenishing inventory

Provides marketing tracking and research information by collecting, analyzing and summarizing data and trends

Updates job knowledge by participating in educational opportunities

Accomplishes marketing and organization mission by completing related results as needed

Manages quarterly company newsletter

Handles and/or assists with even planning as well as sponsorship opportunities

Manages, composes or obtains press releases written on Company's behalf

Manages social media outlets and company websites