Laine Recruiting
Manager of Marketing Science
Laine Recruiting, Rochester, New York, United States, 14600
Laine Recruiting has been engaged by Butler/Till, a dynamic, results-driven marketing agency built for clients who value radical collaboration and purpose-fueled relationships. B/T is 100% employee-owned and a Certified B Corp, just 2 of the amazing things that set them apart.
Their dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of their culture. They believe that the diversity and inclusivity of their workforce are sources of strength. As you become part of their community, you'll discover that we are dedicated to creating a positive impact, not only for their clients but also for the communities where we live and work.
SUMMARYThis role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching.
KEY OUTCOMES & RESPONSIBILITIESKey Outcome: Develop and Execute Client-Focused Marketing Science SolutionsKey Responsibilities:Research, plan, execute and present findings for strategic Marketing Science solutions to clients.Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.Develop project scopes, success measures, and ensure alignment with client objectives.Assist in completing projects when the team is at maximum capacity or to cover while team is out.Key Outcome: Enhance Marketing Science Products and ServicesKey Responsibilities:
Collaborate with Data Engineering and Software Development teams for data transformations supporting Marketing Science products and services.Create training materials and mentor team members on best practices and continuous improvement.Explore new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.Develop Marketing Science products and services based on market trends and client needs.Key Outcome: Ensure High-Quality Client DeliverablesKey Responsibilities:
Translate results into business terms and develop appropriate and actionable recommendations.Package client deliverables using standard templates and brand guidelines.Present insights and recommendations to clients, utilizing data visualization techniques.Collaborate with stakeholders to define project scopes and develop best solutions.Lead/guide the project deliverables for clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.Key Outcome: Engage, retain, and enable performance of talentKey Responsibilities:
Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talentManage a team; set clear, outcome-based performance goals. Establish and maintain development plans for eachProvide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvementRemove barriers to enable team outcomesProvide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potentialOther Responsibilities:Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of clients.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
Bachelor's degree (Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field) or equivalent experience5-10 years of experience in marketing data integrations, data science, and data-driven analyses4+ years of experience, or expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniquesExtensive knowledge of SQL, database schemas, and analytics data martsPassion for problem-solving and providing workable solutions.Proven strategic leadership and project management skills.Team player with strong verbal and written communication skills.Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.
PREFERRED QUALIFICATIONS
Master's degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).Experience working in cloud environments (AWS, Snowflakes, Azure).Experience with reporting/visualization tools (Power BI, Tableau, Qlik)Experience working with Google Analytics and/or clickstream data.
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to clients.COLLABORATIVE: working with teams and across the organization with easeOWNER AGILITY: able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Their dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of their culture. They believe that the diversity and inclusivity of their workforce are sources of strength. As you become part of their community, you'll discover that we are dedicated to creating a positive impact, not only for their clients but also for the communities where we live and work.
SUMMARYThis role is responsible for leading a team to research, plan, execute, and present Marketing Science solutions for clients, acting as the primary contact for clients, analytic partners, and third-party data providers. The role involves collaboration across departments, providing marketing insights, understanding workflows, managing deadlines, and developing and supervising the Marketing Science team. This position operates in a fast-paced, deadline-driven environment with a high level of exposure to senior leadership, requiring strong supervisory skills, a basic understanding of Human Resources, and a passion for teaching.
KEY OUTCOMES & RESPONSIBILITIESKey Outcome: Develop and Execute Client-Focused Marketing Science SolutionsKey Responsibilities:Research, plan, execute and present findings for strategic Marketing Science solutions to clients.Act as the primary contact for internal and external stakeholders and manage the execution of all Marketing Science deliverables.Collaborate with Account Management, Campaign Analytics, Integrated Planning, and Channel Activation teams to translate business challenges into marketing and business solutions.Represent Marketing Science engagements to clients, contributing to RFIs, RFPs, and client presentations.Develop project scopes, success measures, and ensure alignment with client objectives.Assist in completing projects when the team is at maximum capacity or to cover while team is out.Key Outcome: Enhance Marketing Science Products and ServicesKey Responsibilities:
Collaborate with Data Engineering and Software Development teams for data transformations supporting Marketing Science products and services.Create training materials and mentor team members on best practices and continuous improvement.Explore new techniques, tools, and datasets to enhance the current solution set and maintain competitive advantage.Develop Marketing Science products and services based on market trends and client needs.Key Outcome: Ensure High-Quality Client DeliverablesKey Responsibilities:
Translate results into business terms and develop appropriate and actionable recommendations.Package client deliverables using standard templates and brand guidelines.Present insights and recommendations to clients, utilizing data visualization techniques.Collaborate with stakeholders to define project scopes and develop best solutions.Lead/guide the project deliverables for clients including clustering/segmentation, marketing and media mix modeling, attribution measurement and optimization, ROI/RoAS forecasting using regression modeling, random forest, machine learning and other techniques.Key Outcome: Engage, retain, and enable performance of talentKey Responsibilities:
Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talentManage a team; set clear, outcome-based performance goals. Establish and maintain development plans for eachProvide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvementRemove barriers to enable team outcomesProvide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potentialOther Responsibilities:Ability to define problems, collect and review data, establish facts, draw valid conclusions, package insights, and make actionable business recommendations. Must be able to adapt to the pace of clients.
QUALIFICATIONS
REQUIRED QUALIFICATIONS
Bachelor's degree (Marketing, Computer Science, Information Technology, Statistics, Finance, Economics, Data Science, Mathematics, or related field) or equivalent experience5-10 years of experience in marketing data integrations, data science, and data-driven analyses4+ years of experience, or expert skill level, in object-oriented programming languages (e.g., Python) in developing machine learning models and advanced analytics techniquesExtensive knowledge of SQL, database schemas, and analytics data martsPassion for problem-solving and providing workable solutions.Proven strategic leadership and project management skills.Team player with strong verbal and written communication skills.Ability to manage complex internal and client relationships, multitask, and meet tight deadlines.
PREFERRED QUALIFICATIONS
Master's degree in Computer Science, Data Science, Mathematics, Statistics, or related fields.Experience with agency/marketing platforms (Strata, Core, Advantage, Media Ocean, Digital DSP/DMP).Experience working in cloud environments (AWS, Snowflakes, Azure).Experience with reporting/visualization tools (Power BI, Tableau, Qlik)Experience working with Google Analytics and/or clickstream data.
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to clients.COLLABORATIVE: working with teams and across the organization with easeOWNER AGILITY: able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).Reasonable accommodation may be requested to enable individuals to perform the essential functions.
EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.