Desert Botanical Garden
DIGITAL CONTENT MANAGER
Desert Botanical Garden, Phoenix, Arizona, United States, 85003
Manage strategies, assets and content for digital marketing communications that drives Garden brand and engages audiences. Works closely with Senior Director of Marketing Communications and full marketing team to ensure cohesive messaging across all external-facing materials.
Essential Duties
Lead and manage the development of content for dbg.org, Garden's Spanish website and Garden App while following the Garden's brand guidelinesCoordinate the managing and testing of new functionality on the Garden's website and serve as primary liaison between the Garden and web company; review content on partnership websites for Spaces of Opportunity and CAZCA.Create visually appealing graphics and design elements for a variety of uses: websites, email templates, mobile apps, blog posts, website copy, social media and various digital platforms.Works withing user interface (UI) and user experience (UX) design principles to attract customers to Garden products and services.Evaluate new technologies and suggest ways to incorporate them into existing strategiesManage search engine optimizationCoordinate the Garden's email marketing projects across all teamsManage web content updates through Wordpress; track analytics and search engine rankingsRepresent the Marketing Communications Department on Garden committees.Requirements
Bachelor's degree in communications, marketing, web development, communications, or related field or related work experienceProficient in Salesforce, Ticketure, Wordpress, Constant Contact and Adobe Creative Suite or related programsAP Style preferredFluency in Spanish language preferredThree to five years' experience in marketing communications, online marketing or similar field preferredTechnical and editorial writing and research skillsCreative and analytical marketing skillsFunctional knowledge of, or experience with, HTML/CSS or related programKnowledge of search engine optimization (SEO)Written and verbal communication skillsOrganizational, multitasking and time management skillsAbility to work off-hours with occasional evenings, weekends, and/or holidays
Salary range: $65,000.00 - $80,000.00
Equipment Used
Typical office equipment and multiple graphics, website building/publishing suites.
Internal Communication
Regular communication with Garden employees.
External Communication
Occasional communication with vendors, partners, and media contacts.
Working Conditions
No physical effort beyond what's typically required in a normal office environment. Potential for tight deadlines or time periods of high workload may require additional hours. The noise level in the work environment is usually minimal.
Must be able to walk, sit, stand, stoop, kneel, bend, see, hear, speak, read, and type. Manual dexterity and the ability to lift up to 10 pounds required.
Diversity, Equity, and Inclusion
Desert Botanical Garden is an Equal Opportunity Employer and considers all applicants without regard to race, religion, color, sex, gender identity and/or expression, sexual orientation, marital or parental status, age, national origin, veteran status, disability, or any other status protected by law.
The Garden fosters and supports workplace diversity, equity, and inclusion to honor the unique perspectives, experiences, and contributions of all, to celebrate successes, and to cultivate individual and institutional excellence.
All employees will help add to the Garden's diversity and fully embrace it.
This job description is not intended to be an exhaustive list of all duties, responsibilities, and deliverables of the role. This is not a contract and should not be viewed as such. Other duties may be assigned by supervisor and/or his/her/their designee.
Essential Duties
Lead and manage the development of content for dbg.org, Garden's Spanish website and Garden App while following the Garden's brand guidelinesCoordinate the managing and testing of new functionality on the Garden's website and serve as primary liaison between the Garden and web company; review content on partnership websites for Spaces of Opportunity and CAZCA.Create visually appealing graphics and design elements for a variety of uses: websites, email templates, mobile apps, blog posts, website copy, social media and various digital platforms.Works withing user interface (UI) and user experience (UX) design principles to attract customers to Garden products and services.Evaluate new technologies and suggest ways to incorporate them into existing strategiesManage search engine optimizationCoordinate the Garden's email marketing projects across all teamsManage web content updates through Wordpress; track analytics and search engine rankingsRepresent the Marketing Communications Department on Garden committees.Requirements
Bachelor's degree in communications, marketing, web development, communications, or related field or related work experienceProficient in Salesforce, Ticketure, Wordpress, Constant Contact and Adobe Creative Suite or related programsAP Style preferredFluency in Spanish language preferredThree to five years' experience in marketing communications, online marketing or similar field preferredTechnical and editorial writing and research skillsCreative and analytical marketing skillsFunctional knowledge of, or experience with, HTML/CSS or related programKnowledge of search engine optimization (SEO)Written and verbal communication skillsOrganizational, multitasking and time management skillsAbility to work off-hours with occasional evenings, weekends, and/or holidays
Salary range: $65,000.00 - $80,000.00
Equipment Used
Typical office equipment and multiple graphics, website building/publishing suites.
Internal Communication
Regular communication with Garden employees.
External Communication
Occasional communication with vendors, partners, and media contacts.
Working Conditions
No physical effort beyond what's typically required in a normal office environment. Potential for tight deadlines or time periods of high workload may require additional hours. The noise level in the work environment is usually minimal.
Must be able to walk, sit, stand, stoop, kneel, bend, see, hear, speak, read, and type. Manual dexterity and the ability to lift up to 10 pounds required.
Diversity, Equity, and Inclusion
Desert Botanical Garden is an Equal Opportunity Employer and considers all applicants without regard to race, religion, color, sex, gender identity and/or expression, sexual orientation, marital or parental status, age, national origin, veteran status, disability, or any other status protected by law.
The Garden fosters and supports workplace diversity, equity, and inclusion to honor the unique perspectives, experiences, and contributions of all, to celebrate successes, and to cultivate individual and institutional excellence.
All employees will help add to the Garden's diversity and fully embrace it.
This job description is not intended to be an exhaustive list of all duties, responsibilities, and deliverables of the role. This is not a contract and should not be viewed as such. Other duties may be assigned by supervisor and/or his/her/their designee.