UnitedHealth Group
Digital Content Strategist - Remote from MN
UnitedHealth Group, Minnetonka, Minnesota, United States, 55345
At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
Serving one in five Medicare beneficiaries, UnitedHealthcare Medicare & Retirement is the largest business dedicated to the health and wellbeing needs of seniors and other Medicare beneficiaries. For more than three decades, UnitedHealthcare has served the health care coverage needs of Medicare beneficiaries, navigating through multiple evolutions of the Medicare program and growing to become the preferred choice of more beneficiaries than any other company. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.
This Digital Content Strategist is vital in achieving this commitment to our members through their focus on innovative content strategy and solutions, and accountability for growth and results in the UnitedHealth Group portfolio of products offered to Medicare beneficiaries. The Digital Content Strategist’s chief focus is to develop a content strategy that conforms to UnitedHealthcare’s unique regulatory environment while creatively achieving business goals. They are accountable for planning, designing, creating, writing, and editing content that informs and engages members. This Content Strategist envisions and brings to life innovative content that drives meaningful online traffic to Medicare & Retirement websites.
Primary Responsibilities:
Communicate Efficiently
Write digital content that is clear and concise, user-friendly, and is accessible to digital readers of all abilities
Develop and own individual copy doc deliverables for product launches, education, and other digital initiatives
Edit and proofread copy to ensure accuracy, brand coherence, and regulatory compliance
Optimize content for SEO
Partner Effectively
Collaborate closely with UX to develop copy that aligns with the design
Understand the nuances of a regulated industry and how it impacts the language we can use on our digital properties
Partner with Digital Product Managers, Marketing Managers, and other stakeholders to achieve shared vision and goals
Able to identify, prioritize and resolve issues quickly and to follow through on assignments with minimal supervision
Communicate openly, honestly, and respectfully to everyone
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
2+ years of experience in content management and content strategy
2+ years of experience in website writing and communications
Experience working in a matrixed, compliance-driven organization
Advanced or higher level of proficiency in MS Office (Word, Excel, PowerPoint, etc.)
Proven team player who can work with different teams and functions
Demonstrated writing and editing skills
Proven excellent organizational, time management, decision-making, and problem-solving skills
Reside in MN
Preferred Qualifications:
Familiarity with content management systems, preferably Adobe Experience Manager
Knowledge of Medicare products and/or Medicare business
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
Serving one in five Medicare beneficiaries, UnitedHealthcare Medicare & Retirement is the largest business dedicated to the health and wellbeing needs of seniors and other Medicare beneficiaries. For more than three decades, UnitedHealthcare has served the health care coverage needs of Medicare beneficiaries, navigating through multiple evolutions of the Medicare program and growing to become the preferred choice of more beneficiaries than any other company. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.
This Digital Content Strategist is vital in achieving this commitment to our members through their focus on innovative content strategy and solutions, and accountability for growth and results in the UnitedHealth Group portfolio of products offered to Medicare beneficiaries. The Digital Content Strategist’s chief focus is to develop a content strategy that conforms to UnitedHealthcare’s unique regulatory environment while creatively achieving business goals. They are accountable for planning, designing, creating, writing, and editing content that informs and engages members. This Content Strategist envisions and brings to life innovative content that drives meaningful online traffic to Medicare & Retirement websites.
Primary Responsibilities:
Communicate Efficiently
Write digital content that is clear and concise, user-friendly, and is accessible to digital readers of all abilities
Develop and own individual copy doc deliverables for product launches, education, and other digital initiatives
Edit and proofread copy to ensure accuracy, brand coherence, and regulatory compliance
Optimize content for SEO
Partner Effectively
Collaborate closely with UX to develop copy that aligns with the design
Understand the nuances of a regulated industry and how it impacts the language we can use on our digital properties
Partner with Digital Product Managers, Marketing Managers, and other stakeholders to achieve shared vision and goals
Able to identify, prioritize and resolve issues quickly and to follow through on assignments with minimal supervision
Communicate openly, honestly, and respectfully to everyone
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
2+ years of experience in content management and content strategy
2+ years of experience in website writing and communications
Experience working in a matrixed, compliance-driven organization
Advanced or higher level of proficiency in MS Office (Word, Excel, PowerPoint, etc.)
Proven team player who can work with different teams and functions
Demonstrated writing and editing skills
Proven excellent organizational, time management, decision-making, and problem-solving skills
Reside in MN
Preferred Qualifications:
Familiarity with content management systems, preferably Adobe Experience Manager
Knowledge of Medicare products and/or Medicare business
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.