Fruition
SEO Strategist
Fruition, Denver, Colorado, United States, 80285
SEO Strategist at Fruition
You'll be the principal SEO liaison between the client and internal teams. The SEO Strategist must be able to work as a positive member of the team and contribute to new strategies while leveraging Fruition's existing processes that are proven to work. The ability to work independently to find the best solutions for your clients is critical to success. Being the subject matter expert on SEO and applying that to client's goals is the nexus of success. You'll set the SEO strategy, drive implementation with the broader team, communicate with the client, measure success, then iterate.
Job Description
General responsibilities of the SEO Strategist include, but are not limited to:Develop and lead comprehensive marketing campaigns that align with SEO and the full digital roadmap for both onsite and offsite efforts, for multiple clients at a timeCollaborate with internal teams (Social, Email, Content, etc) to manage full digital marketing campaignsUtilize internal and external tools for analysis and reportingResearch, analyze and monitor market trends, benchmarks, and competitive environmentCompile and analyze monthly reporting and quarterly business reviewsMonitor industry changes and translate those into actionable recommendationsKnowledge of HTML/CSS and website administrationDrive content marketing and link building strategies to align with best SEO practicesSeamlessly use Google Analytics and Google Search Console (GA certification is a plus)Set up Google Tag Manager containers and required tagsAnalyze data and build recommendations specific to client success and respective KPIsAct as subject matter expert in meetings and on calls for client projectsExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI with SEO.Identify poor-performing initiatives, possible causes and course of corrective action.Work within client budgets and seek methods to improve metrics like cost per click, conversion rates, etc.Apply appropriate analysis and optimization techniques to achieve KPIs, goals and objectives.Analyze and capture data to support reporting, analysis, testing, optimizations and forecasting.Mentor junior team members to ensure they are learning new skills, utilizing SEO best practices and adapting to changes in the marketing landscapeAssist with new business development proposals for strategic planning of campaigns to potential clients.Assist the Development team with new website launches to ensure successful deploymentRequired Key Skills and Education
BS in Business or a related field3-6 years SEO strategy and implementation experienceExperience managing marketing programs that are held to a specific KPIsThorough knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Screaming Frog (Google Ads a Plus)Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlinesDemonstrated ability to manage details, efficient work habits, and overall flexibilityMust be able to prioritize tasks in a fast-paced environmentSelf-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness to take on additional responsibilityLocation Requirements
Denver-based only!Hybrid work environment with options to work both in the Denver, CO office and remotely from home.Benefits Summary
Work/Life Balance - opportunities for flex schedule and remote workFlexible Paid Time Off Policy (no pre-set limits)Health insurance including medical, dental, and vision (partial employer-paid medical)Life insurance, short- and long-term disability, and supplemental voluntary benefits401(k) with company matchParental LeaveSabbaticalOngoing training and developmentEmployee social and fundraising eventsSalary Range
$70,000-$90,000 (annual base salary plus bonus) commensurate with experience, skills, education, tenure, and/or training
Anticipated Date When Job Opportunity is Closed or Filled:
August 30, 2024
You'll be the principal SEO liaison between the client and internal teams. The SEO Strategist must be able to work as a positive member of the team and contribute to new strategies while leveraging Fruition's existing processes that are proven to work. The ability to work independently to find the best solutions for your clients is critical to success. Being the subject matter expert on SEO and applying that to client's goals is the nexus of success. You'll set the SEO strategy, drive implementation with the broader team, communicate with the client, measure success, then iterate.
Job Description
General responsibilities of the SEO Strategist include, but are not limited to:Develop and lead comprehensive marketing campaigns that align with SEO and the full digital roadmap for both onsite and offsite efforts, for multiple clients at a timeCollaborate with internal teams (Social, Email, Content, etc) to manage full digital marketing campaignsUtilize internal and external tools for analysis and reportingResearch, analyze and monitor market trends, benchmarks, and competitive environmentCompile and analyze monthly reporting and quarterly business reviewsMonitor industry changes and translate those into actionable recommendationsKnowledge of HTML/CSS and website administrationDrive content marketing and link building strategies to align with best SEO practicesSeamlessly use Google Analytics and Google Search Console (GA certification is a plus)Set up Google Tag Manager containers and required tagsAnalyze data and build recommendations specific to client success and respective KPIsAct as subject matter expert in meetings and on calls for client projectsExecute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI with SEO.Identify poor-performing initiatives, possible causes and course of corrective action.Work within client budgets and seek methods to improve metrics like cost per click, conversion rates, etc.Apply appropriate analysis and optimization techniques to achieve KPIs, goals and objectives.Analyze and capture data to support reporting, analysis, testing, optimizations and forecasting.Mentor junior team members to ensure they are learning new skills, utilizing SEO best practices and adapting to changes in the marketing landscapeAssist with new business development proposals for strategic planning of campaigns to potential clients.Assist the Development team with new website launches to ensure successful deploymentRequired Key Skills and Education
BS in Business or a related field3-6 years SEO strategy and implementation experienceExperience managing marketing programs that are held to a specific KPIsThorough knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Screaming Frog (Google Ads a Plus)Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlinesDemonstrated ability to manage details, efficient work habits, and overall flexibilityMust be able to prioritize tasks in a fast-paced environmentSelf-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness to take on additional responsibilityLocation Requirements
Denver-based only!Hybrid work environment with options to work both in the Denver, CO office and remotely from home.Benefits Summary
Work/Life Balance - opportunities for flex schedule and remote workFlexible Paid Time Off Policy (no pre-set limits)Health insurance including medical, dental, and vision (partial employer-paid medical)Life insurance, short- and long-term disability, and supplemental voluntary benefits401(k) with company matchParental LeaveSabbaticalOngoing training and developmentEmployee social and fundraising eventsSalary Range
$70,000-$90,000 (annual base salary plus bonus) commensurate with experience, skills, education, tenure, and/or training
Anticipated Date When Job Opportunity is Closed or Filled:
August 30, 2024