Indiana University
Content Strategist (Marketing Generalist)
Indiana University, Bloomington, Indiana, United States, 47401
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.
Job Summary
Indiana University Communications and Marketing seeks a dynamic and collaborative critical thinker and creator to join its Content Strategy team, which guides the creation, delivery, and governance of useful, usable content for the university and its many stakeholders and audiences. Reporting to IU's Executive Director of Content Strategy, the person in this role excels at devising purpose-driven content narratives and leveraging analytics and insights to maximize content's reach and influence.
Department-Specific ResponsibilitiesResponsible for the strategic planning and creation of compelling digital and print content that is consistent with IU's enterprise content strategy and overall branding guidelines.Creates and implements ideas for platform-specific content that aligns with key brand messages and inspires, educates, and engages audiences.Optimizes content through editing and repurposing existing materials.Maps editorial workflows and coordinates with CRM and creative teams to ensure the timely and efficient development and delivery of content.Manages content calendars and ensuring content remains consistent across all platforms, including web, email, paid media, and print media.Works with research and analytics teams to assess engagement trends, monitor content performance, and make data-driven decisions and adjustments.Works with marketing strategy team to define project goals.Conducts content audits to identify gaps in consistency and areas for improvement.Analyzes content of competitor institutions and partner and audience feedback to inform the development of new strategies.Ensures effective implementation of SEO best practices.Provides guidance and best practices to content producers across the university.Engages with UX and information architecture staff to improve audience experiences.Contributes to content governance and management processes.Stays ahead of content development and strategy trends.Writes and edits marketing copy and content.General Responsibilities
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manage.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required
5 years in relevant fieldPreferred
Experience independently researching and distilling complex information into compelling, accessible contentExperience creating and working with audience personasDemonstrates ability to work both independently and collaboratively in a dynamic environmentDemonstrates creativity and problem-solving skillsProven record of success at planning, managing, and executing time-based projectsDemonstrates experience in brand or admissions marketingKnowledge of higher education landscape and major industry trendsFamiliarity with user experience design principles and SEO optimization toolsKnowledge of SEO, keyword research, information architecture, and usability best practicesExperience drawing information from performance tracking systems such as Google Analytics 4 and Screaming FrogFamiliarity with Salesforce Marketing CloudExperience interviewing subject matter expertsSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePossesses a high degree of initiativeAbility to influence internal and/or external constituentsPreferred
Exceptional independent writing skills and experience using them to develop clear, concise, and compelling message-focused communicationsFamiliarity with content marketing strategy principles and processesContent marketing experience for print, digital, and webUnderstands how to map content to stages in the user journeyAbility to curate content and work effectively in multiple digital platformsHighly organized and dependable; able to multitask and work quickly, effectively, and independently under tight deadlinesComfortable working with marketing analytics (e.g., paid media KPIs, web traffic metrics, SEO)Commitment to learning and keeping up with major trends and initiativesPeople management experienceWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode
Job Summary
Indiana University Communications and Marketing seeks a dynamic and collaborative critical thinker and creator to join its Content Strategy team, which guides the creation, delivery, and governance of useful, usable content for the university and its many stakeholders and audiences. Reporting to IU's Executive Director of Content Strategy, the person in this role excels at devising purpose-driven content narratives and leveraging analytics and insights to maximize content's reach and influence.
Department-Specific ResponsibilitiesResponsible for the strategic planning and creation of compelling digital and print content that is consistent with IU's enterprise content strategy and overall branding guidelines.Creates and implements ideas for platform-specific content that aligns with key brand messages and inspires, educates, and engages audiences.Optimizes content through editing and repurposing existing materials.Maps editorial workflows and coordinates with CRM and creative teams to ensure the timely and efficient development and delivery of content.Manages content calendars and ensuring content remains consistent across all platforms, including web, email, paid media, and print media.Works with research and analytics teams to assess engagement trends, monitor content performance, and make data-driven decisions and adjustments.Works with marketing strategy team to define project goals.Conducts content audits to identify gaps in consistency and areas for improvement.Analyzes content of competitor institutions and partner and audience feedback to inform the development of new strategies.Ensures effective implementation of SEO best practices.Provides guidance and best practices to content producers across the university.Engages with UX and information architecture staff to improve audience experiences.Contributes to content governance and management processes.Stays ahead of content development and strategy trends.Writes and edits marketing copy and content.General Responsibilities
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manage.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required
5 years in relevant fieldPreferred
Experience independently researching and distilling complex information into compelling, accessible contentExperience creating and working with audience personasDemonstrates ability to work both independently and collaboratively in a dynamic environmentDemonstrates creativity and problem-solving skillsProven record of success at planning, managing, and executing time-based projectsDemonstrates experience in brand or admissions marketingKnowledge of higher education landscape and major industry trendsFamiliarity with user experience design principles and SEO optimization toolsKnowledge of SEO, keyword research, information architecture, and usability best practicesExperience drawing information from performance tracking systems such as Google Analytics 4 and Screaming FrogFamiliarity with Salesforce Marketing CloudExperience interviewing subject matter expertsSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePossesses a high degree of initiativeAbility to influence internal and/or external constituentsPreferred
Exceptional independent writing skills and experience using them to develop clear, concise, and compelling message-focused communicationsFamiliarity with content marketing strategy principles and processesContent marketing experience for print, digital, and webUnderstands how to map content to stages in the user journeyAbility to curate content and work effectively in multiple digital platformsHighly organized and dependable; able to multitask and work quickly, effectively, and independently under tight deadlinesComfortable working with marketing analytics (e.g., paid media KPIs, web traffic metrics, SEO)Commitment to learning and keeping up with major trends and initiativesPeople management experienceWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode