AEG
Manager, Digital Marketing
AEG, Spartanburg, South Carolina, United States, 29302
Overview:The Manager, Digital Marketing is responsible for the oversight of all the Hub City Spartanburger website assets, including hubcityspartanburgers.com & fifththirdpark.com, social media accounts and e-mail blasts, as well as playing a key role in marketing strategy decisions and execution regarding paid digital and social media advertising budgets.
This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Spartanburger web assets and external marketing spends. The Manager, Digital Marketing will also play a role in internal project management.
Job Function:Oversight and management of all Hub City Spartanburger web assets.Strategic oversight of all Hub City Spartanburgers and Fifth Third Park social media accounts with a focus on growth & engagement through the creation of unique content.Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.Plan, coordinate, and execute changes to website content and images.Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.Ensure the website is following SEO best practices and make suggestions for improvement.Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.Assistance with internal project management.Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.Other duties as assigned.Preferred Qualifications:
Website management experience.Google Analytics and Google Ads certification.Experience developing and executing digital marketing strategies.Knowledge and experience using Adobe Creative Cloud.Graphic design & other content creation experience.Experience in using MailChimp, Constant Contact or other email marketing platforms.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Are you willing to relocate for this position?Do you have experience marketing athletics, events or entertainment properties?Do you have graphic design experience & knowledge of Adobe Creative Cloud applications? If yes, which describes your experience level (Novice, Intermediate, Expert)?What are your salary expectations for this position? Please provide a range.
This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Spartanburger web assets and external marketing spends. The Manager, Digital Marketing will also play a role in internal project management.
Job Function:Oversight and management of all Hub City Spartanburger web assets.Strategic oversight of all Hub City Spartanburgers and Fifth Third Park social media accounts with a focus on growth & engagement through the creation of unique content.Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.Plan, coordinate, and execute changes to website content and images.Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.Ensure the website is following SEO best practices and make suggestions for improvement.Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.Assistance with internal project management.Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.Other duties as assigned.Preferred Qualifications:
Website management experience.Google Analytics and Google Ads certification.Experience developing and executing digital marketing strategies.Knowledge and experience using Adobe Creative Cloud.Graphic design & other content creation experience.Experience in using MailChimp, Constant Contact or other email marketing platforms.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Are you willing to relocate for this position?Do you have experience marketing athletics, events or entertainment properties?Do you have graphic design experience & knowledge of Adobe Creative Cloud applications? If yes, which describes your experience level (Novice, Intermediate, Expert)?What are your salary expectations for this position? Please provide a range.