The Ladders
Marketing Operations & Analytics Lead
The Ladders, San Ramon, California, United States, 94583
Are you passionate about finding the story in the data? Building workflows and dashboards that speed up time-to-insight? Obsessive about efficiently building and maintaining connections along the sales funnel? An analytical "big picture" thinker who loves applying data to solve business challenges?
If so, we want to hear from you.
As Ridgeline's first Marketing Operations & Analytics Lead, you will help define Marketing's operational strategy through process, infrastructure, and analytics thereby driving company growth and raising the standards for our high-performing team. Our small and nimble marketing team is looking for an operations driver, not a passenger, to maintain significant ownership of the tools, system design, and reporting across the customer lifecycle as we enter a new stage of company growth. In addition, you will bring the strategic, commercial mindset of a Marketing generalist to the Go-to-Market organization. This is an opportunity to build from the ground up and have a significant impact on the course of our team charts going forward.
At this time, Ridgeline does not sponsor visas.
What will you do?Define the strategy for marketing operations, including analytics, technology, reporting, and optimizations.Process, analyze, and structure databases to inform successful campaign planning, lead generation tracking, channel expansion and optimization, and novel activations.Work cross-functionally with Engineering, Strategy, and Customer Success teams to derive value-based insights for use in marketing collateral.Develop and maintain dashboards for key health metrics (e.g., acquisition, engagement) reporting to stakeholders on a regular cadence.Recommend, implement, and manage relevant outside vendors and martech.Help maintain privacy and data compliance throughout all Marketing operations.Desired Skills and Experience
5-7 years of experience conducting data analysis and providing strategic recommendations to marketing initiativesFluency with marketing analytics and tracking tools such as Hubspot, Salesforce, Google Analytics, and Paid Social platforms.Experience collecting, validating, analyzing, and visualizing large amounts of dynamic dataUnderstanding of enterprise software concepts and process including sales pipelines, Account Based Marketing, pre-salesExcellent communication and project management skillsAbility to be a self-driven problem solverBonus :
Understanding of the investment management industryExperience at a high-growth B2B software companyExperience marketing a highly-technical productExperience owning SEO and SEM programsExperience optimizing for highly targeted lead generationGraduate degree in business, analytics, marketing, etc.
About Ridgeline
Ridgeline is the industry cloud platform for investment management. It was founded in 2017 by visionary entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to address the unique technology challenges of an industry in need of new thinking. We are building a modern platform in the public cloud, purpose-built for the investment management industry to empower business like never before.
Headquartered in Lake Tahoe with offices in Reno, Manhattan, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a "Best Workplace for Innovators," by LinkedIn as a "Top U.S. Startup," and by The Software Report as a "Top 100 Software Company."
Ridgeline is proud to be a community-minded, discrimination-free equal opportunity workplace.
Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review the Ridgeline Applicant Privacy Statement in full to understand our privacy practices and contact us with any questions.
Compensation and Benefits
[For New York and California Based Only]
The cash compensation amount for this role is targeted at $110,000 - $127,500. Final compensation amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amount listed above.
As an employee at Ridgeline, you'll have many opportunities for advancement in your career and can make a true impact on the product.
In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.
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If so, we want to hear from you.
As Ridgeline's first Marketing Operations & Analytics Lead, you will help define Marketing's operational strategy through process, infrastructure, and analytics thereby driving company growth and raising the standards for our high-performing team. Our small and nimble marketing team is looking for an operations driver, not a passenger, to maintain significant ownership of the tools, system design, and reporting across the customer lifecycle as we enter a new stage of company growth. In addition, you will bring the strategic, commercial mindset of a Marketing generalist to the Go-to-Market organization. This is an opportunity to build from the ground up and have a significant impact on the course of our team charts going forward.
At this time, Ridgeline does not sponsor visas.
What will you do?Define the strategy for marketing operations, including analytics, technology, reporting, and optimizations.Process, analyze, and structure databases to inform successful campaign planning, lead generation tracking, channel expansion and optimization, and novel activations.Work cross-functionally with Engineering, Strategy, and Customer Success teams to derive value-based insights for use in marketing collateral.Develop and maintain dashboards for key health metrics (e.g., acquisition, engagement) reporting to stakeholders on a regular cadence.Recommend, implement, and manage relevant outside vendors and martech.Help maintain privacy and data compliance throughout all Marketing operations.Desired Skills and Experience
5-7 years of experience conducting data analysis and providing strategic recommendations to marketing initiativesFluency with marketing analytics and tracking tools such as Hubspot, Salesforce, Google Analytics, and Paid Social platforms.Experience collecting, validating, analyzing, and visualizing large amounts of dynamic dataUnderstanding of enterprise software concepts and process including sales pipelines, Account Based Marketing, pre-salesExcellent communication and project management skillsAbility to be a self-driven problem solverBonus :
Understanding of the investment management industryExperience at a high-growth B2B software companyExperience marketing a highly-technical productExperience owning SEO and SEM programsExperience optimizing for highly targeted lead generationGraduate degree in business, analytics, marketing, etc.
About Ridgeline
Ridgeline is the industry cloud platform for investment management. It was founded in 2017 by visionary entrepreneur Dave Duffield (co-founder of both PeopleSoft and Workday) to address the unique technology challenges of an industry in need of new thinking. We are building a modern platform in the public cloud, purpose-built for the investment management industry to empower business like never before.
Headquartered in Lake Tahoe with offices in Reno, Manhattan, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a "Best Workplace for Innovators," by LinkedIn as a "Top U.S. Startup," and by The Software Report as a "Top 100 Software Company."
Ridgeline is proud to be a community-minded, discrimination-free equal opportunity workplace.
Ridgeline processes the information you submit in connection with your application in accordance with the Ridgeline Applicant Privacy Statement. Please review the Ridgeline Applicant Privacy Statement in full to understand our privacy practices and contact us with any questions.
Compensation and Benefits
[For New York and California Based Only]
The cash compensation amount for this role is targeted at $110,000 - $127,500. Final compensation amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amount listed above.
As an employee at Ridgeline, you'll have many opportunities for advancement in your career and can make a true impact on the product.
In addition to the base salary, 100% of Ridgeline employees can participate in our Company Stock Plan subject to the applicable Stock Option Agreement. We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work. These include unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans. Please check out our Careers page for a more comprehensive overview of our perks and benefits.
#LI-Hybrid#J-18808-Ljbffr