Cochlear
Associate Manager, Consumer Marketing
Cochlear, Littleton, Colorado, United States, 80130
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care.
Consumer Marketing, Associate Manager
Accepting applications for this role until July 15, 2024. Considering candidates located in the Colorado area.
Change people's lives and love what you do!
Cochlear
is the most recognized brand in hearing health care.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! The Cochlear America's consumer marketing team is not only responsible for driving a world class DTC program for its defined geography, but for also supporting global best in class practices by sharing leading DTC campaigns, best in class media practices, and tool kit development to name a few. As such the newly created position, Associate Manager - Consumer (DTC) Marketing. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.
Your success in this role is measured by supporting the co-development and execution of marketing strategies that drive customer acquisition, retention, and engagement. This role will work closely with cross-functional teams to develop and implement integrated marketing campaigns across multiple channels and coordinate campaigns with marketing teams and managers and analyze results to optimize marketing strategies
Key Responsibilities
Strategic Planning, Business Development and Execution
Supporting the Senior Marketing Manager to develop marketing strategies and facilitate implementation of programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive demand across regions.
The key focus of this position will be to support and coordinate initiatives that increase demand and ensure consistency across geographies. An ability to identify opportunities and translate them into DTC marketing strategies and enable implementation. Coordinate forums to build, develop and scale campaigns with valued content that generate awareness and new demand among targeted audiences of consumers, loved ones and the public. Align with key stakeholders to prioritize projects that ensure business goals are met. These activities need to meaningfully contribute to growth and to overall business objectives. A passion for excellence in craft for DTC Marketing to develop innovative marketing strategies that differentiate the brand from competitors.
Be up to date with the latest marketing trends and techniques.Develop a deep understanding of the target audience and their needs.Create compelling marketing campaigns that resonate with the target audience.Work with cross-functional teams to develop innovative marketing strategies that differentiate the brand from competitors.Collaboration with an Enterprise focus
This role is highly cross-functional liaising with other functions across the organization both regionally and globally. As the CAM region will be the lead market for strategic and operational DTC initiatives, an enterprise mindset is essential to deliver the right outcomes for the region and global organization, acting as a role model to remove boundaries. It is essential to work in close partnership with global marketing DTC functions to ensure DTC is well positioned to deliver world class marketing capabilities, innovative delivery, and streamlined processes across the business. Highly effective marketing execution is a result of strong collaboration leading to clear brand positioning, and prioritization. As CAM's DTC and business contribution is highly impactful to the overall global results, ongoing close collaboration with key stakeholders is critical ies This translates into this role needing to support development of , playbooks, and ability to bring the outside in with external stimulation.
A key focus of the role will be to assist in the adaptation of marketing strategies to local needs and candidate behaviors, while maintaining brand consistency across different markets.
Understand target markets and consumer personasOptimize the marketing mix for global expansionLeverage technology to scale marketing effortsCustomer Insights & Analysis
This role will be critical in assisting relevant market analysis, research & competitive intelligence combined with customer feedback will ensure the business is in the best position to act on current and future needs to grow the market ensuring consistency in metrics and reporting across different geographies. Demonstrated understanding of data analytics and be able to use data visualization to present insights in a clear, concise manner and work cross-functionally to develop data-driven strategies that align with business goals and objectives
Collect, interrogate analyze data from various sourcesUse data visualization tools to present insights.Develop data-driven strategies that align with business goals and objectivesWork with cross-functional teams to implement data-driven strategiesKey Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Required
University Graduate degree or Post graduate degree in science or commerce related fields.3+ years of relevant experience in marketing, preferably in the hearing implant or hearing loss industry or healthcare sector.Must have excellent verbal and written communication skills. A strong presentation presence required & demonstrated experience working with cross-functional teams.Ability to overcome problems and obstacles by owning them, actioning them and implementing alternative solutions. Strong organizational skills and ability to manage conflicting deadlines and priorities.Ability to organize, prioritize, and thrive in a complex, extremely fast-paced environment that requires flexibility and adaptabilityStrong analytical skills and ability to use data to drive decision-makingEnterprise mindset and ability to work collaboratively with cross-functional teamsDemonstrated understanding of the DTC business model and competitive landscapeDesired
Creativity, innovative thinking, and a desire for continuous improvement.Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $80,000 - $85,000 based upon experience, as well as an annual bonus opportunity of 7.5% of base salary. Exact compensation may vary based on skills, experience, and location.Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.
Who are we?
Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.
For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.
Physical & Mental Demands
The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.
The work environment is a hybrid work environment and represents those an individual may encounter while performing the essential functions of this job.
Apply now
by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.
Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.
In order to be considered for this position, you will need to have pre-existing working rights for the country where the role is to be based. The Talent Acquisition Specialist managing the recruitment of this position will ask you to provide evidence of these working rights prior to scheduling interviews.
If you are successful in being appointed to the role and you do not currently reside in the country where the role is based, you will need to self-fund your relocation
Consumer Marketing, Associate Manager
Accepting applications for this role until July 15, 2024. Considering candidates located in the Colorado area.
Change people's lives and love what you do!
Cochlear
is the most recognized brand in hearing health care.
About the role
Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! The Cochlear America's consumer marketing team is not only responsible for driving a world class DTC program for its defined geography, but for also supporting global best in class practices by sharing leading DTC campaigns, best in class media practices, and tool kit development to name a few. As such the newly created position, Associate Manager - Consumer (DTC) Marketing. In this role, you will be based in our Americas head office in Lone Tree, CO. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home.
Your success in this role is measured by supporting the co-development and execution of marketing strategies that drive customer acquisition, retention, and engagement. This role will work closely with cross-functional teams to develop and implement integrated marketing campaigns across multiple channels and coordinate campaigns with marketing teams and managers and analyze results to optimize marketing strategies
Key Responsibilities
Strategic Planning, Business Development and Execution
Supporting the Senior Marketing Manager to develop marketing strategies and facilitate implementation of programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive demand across regions.
The key focus of this position will be to support and coordinate initiatives that increase demand and ensure consistency across geographies. An ability to identify opportunities and translate them into DTC marketing strategies and enable implementation. Coordinate forums to build, develop and scale campaigns with valued content that generate awareness and new demand among targeted audiences of consumers, loved ones and the public. Align with key stakeholders to prioritize projects that ensure business goals are met. These activities need to meaningfully contribute to growth and to overall business objectives. A passion for excellence in craft for DTC Marketing to develop innovative marketing strategies that differentiate the brand from competitors.
Be up to date with the latest marketing trends and techniques.Develop a deep understanding of the target audience and their needs.Create compelling marketing campaigns that resonate with the target audience.Work with cross-functional teams to develop innovative marketing strategies that differentiate the brand from competitors.Collaboration with an Enterprise focus
This role is highly cross-functional liaising with other functions across the organization both regionally and globally. As the CAM region will be the lead market for strategic and operational DTC initiatives, an enterprise mindset is essential to deliver the right outcomes for the region and global organization, acting as a role model to remove boundaries. It is essential to work in close partnership with global marketing DTC functions to ensure DTC is well positioned to deliver world class marketing capabilities, innovative delivery, and streamlined processes across the business. Highly effective marketing execution is a result of strong collaboration leading to clear brand positioning, and prioritization. As CAM's DTC and business contribution is highly impactful to the overall global results, ongoing close collaboration with key stakeholders is critical ies This translates into this role needing to support development of , playbooks, and ability to bring the outside in with external stimulation.
A key focus of the role will be to assist in the adaptation of marketing strategies to local needs and candidate behaviors, while maintaining brand consistency across different markets.
Understand target markets and consumer personasOptimize the marketing mix for global expansionLeverage technology to scale marketing effortsCustomer Insights & Analysis
This role will be critical in assisting relevant market analysis, research & competitive intelligence combined with customer feedback will ensure the business is in the best position to act on current and future needs to grow the market ensuring consistency in metrics and reporting across different geographies. Demonstrated understanding of data analytics and be able to use data visualization to present insights in a clear, concise manner and work cross-functionally to develop data-driven strategies that align with business goals and objectives
Collect, interrogate analyze data from various sourcesUse data visualization tools to present insights.Develop data-driven strategies that align with business goals and objectivesWork with cross-functional teams to implement data-driven strategiesKey Requirements
To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
Required
University Graduate degree or Post graduate degree in science or commerce related fields.3+ years of relevant experience in marketing, preferably in the hearing implant or hearing loss industry or healthcare sector.Must have excellent verbal and written communication skills. A strong presentation presence required & demonstrated experience working with cross-functional teams.Ability to overcome problems and obstacles by owning them, actioning them and implementing alternative solutions. Strong organizational skills and ability to manage conflicting deadlines and priorities.Ability to organize, prioritize, and thrive in a complex, extremely fast-paced environment that requires flexibility and adaptabilityStrong analytical skills and ability to use data to drive decision-makingEnterprise mindset and ability to work collaboratively with cross-functional teamsDemonstrated understanding of the DTC business model and competitive landscapeDesired
Creativity, innovative thinking, and a desire for continuous improvement.Total Rewards
In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.
Pay Range in the United States: $80,000 - $85,000 based upon experience, as well as an annual bonus opportunity of 7.5% of base salary. Exact compensation may vary based on skills, experience, and location.Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.
Who are we?
Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs.
For this reason, our products, services and support will continue to evolve and improve. We are by our customers' side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives and working in an organization where they can be part of bringing the mission to life each day.
Physical & Mental Demands
The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required.
The work environment is a hybrid work environment and represents those an individual may encounter while performing the essential functions of this job.
Apply now
by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.
Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law. In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.
In order to be considered for this position, you will need to have pre-existing working rights for the country where the role is to be based. The Talent Acquisition Specialist managing the recruitment of this position will ask you to provide evidence of these working rights prior to scheduling interviews.
If you are successful in being appointed to the role and you do not currently reside in the country where the role is based, you will need to self-fund your relocation