Andersen
Director of Marketing
Andersen, Bayport, Minnesota, United States, 55003
Description & Requirements
ANDERSEN CORPORATION SUMMARY :At Andersen, we pride ourselves on our core values of Excellence, Integrity, Innovation, Partnership and being a leader in Corporate Citizenship. Headquartered in Bayport, Minn., Andersen Corporation is the largest window and door manufacturer in North America. Newsweek recognized Andersen as one of "2023 America's Greatest Workplaces."We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. Andersen embraces our nine Employee Resource Networks to celebrate our differences and to champion diversity. We are named as a Forbes "Best Employer for Diversity 2022."Earning the 2023 ENERGY STAR Partner of the Year-Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you'll have the opportunity to make a difference at Andersen.SUMMARY:As the Director over brand, and marketing services, you will be responsible for leading the brand marketing strategy aligning with the business objectives to build brand awareness and equity while also driving consideration and demand. You will also lead the marketing services team inclusive of creative services, content, social media, events and experiences. You will partner with the Go-to-Market product and marketing teams to create the marketing campaigns and corresponding assets to support their initiatives.PRIMARY RESPONSIBILITIES:* Lead and deliver brand initiatives for the enterprise and Andersen Division, including message strategy, brand guidelines, campaigns, media plans and creative assets leveraging internal and external creative teams.* Lead and deliver events and experiences that are inclusive of customer experiences at our locations, annual sales event, internal key meetings (i.e. senior leadership team events, annual employee events, operations summits), annual sales incentive program, and trade shows.* Lead the marketing services team made up of creative services, content and social. Develop integrated marketing campaigns that deliver Go-to-Market strategies.* Manage and develop key customer insights that support delivering world class customer experience and provide relevant insights into product and customer marketing, RD&I, sales, and product teams.* Serve on the Marketing Leadership team collaborating with peers and building a culture of engagement, empowerment, and accountability across our team while establishing and delivering to the marketing goals.* Manage external agencies to support research, creative, and media work.* Direct management of multiple managers, teams, and multiple agency relationships.* Lead direct and indirect reports in cross-functional roles, including Marketing (Andersen Division and Enterprise level), Sales, HR, IT, Finance, and Business Teams.MUST HAVE QUALIFICATIONS:* Bachelor's degree in marketing or an equivalent combination of education and experience. MBA preferred.* 10-15+ years progressive marketing and sales leadership roles, including teams, budgets, and campaign development and media.* Strong strategic planning skills and budgeting skills* Experience leading creative and brand teams; agencies* Demonstrated ability to lead "technical" marketing efforts and technology requirements* Strong financial analysis skills* Track record of attracting and retaining top talent* Adept at developing strong relationships with colleagues and team leads, with an ability to align a wide range of perspectives on shared marketing and business strategies* Strong communication and presentation skills (to executives, with marketing peers, and to external audiences).CULTURE AND BENEFITS:"Be Orange. Be You" is how we express our belief that by embracing our differences and empowering you, we'll be a stronger team able to accomplish what otherwise wouldn't be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It's also why we're committed to supporting you to approach each day with a bright outlook.Benefits include, and are not limited to:* Medical/Dental/Vision/Life Insurance* Health Savings Account contributions* Paid holidays plus PTO* 401(k) plan & contributions* Professional development and tuition reimbursement opportunities* Charity contributions* Nationwide career opportunitiesWe look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.#LI-JL2Posting City:
Bayport, MN
ANDERSEN CORPORATION SUMMARY :At Andersen, we pride ourselves on our core values of Excellence, Integrity, Innovation, Partnership and being a leader in Corporate Citizenship. Headquartered in Bayport, Minn., Andersen Corporation is the largest window and door manufacturer in North America. Newsweek recognized Andersen as one of "2023 America's Greatest Workplaces."We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. Andersen embraces our nine Employee Resource Networks to celebrate our differences and to champion diversity. We are named as a Forbes "Best Employer for Diversity 2022."Earning the 2023 ENERGY STAR Partner of the Year-Sustained Excellence Award, Andersen is also committed to environmental health and sustainability. No matter your role, you'll have the opportunity to make a difference at Andersen.SUMMARY:As the Director over brand, and marketing services, you will be responsible for leading the brand marketing strategy aligning with the business objectives to build brand awareness and equity while also driving consideration and demand. You will also lead the marketing services team inclusive of creative services, content, social media, events and experiences. You will partner with the Go-to-Market product and marketing teams to create the marketing campaigns and corresponding assets to support their initiatives.PRIMARY RESPONSIBILITIES:* Lead and deliver brand initiatives for the enterprise and Andersen Division, including message strategy, brand guidelines, campaigns, media plans and creative assets leveraging internal and external creative teams.* Lead and deliver events and experiences that are inclusive of customer experiences at our locations, annual sales event, internal key meetings (i.e. senior leadership team events, annual employee events, operations summits), annual sales incentive program, and trade shows.* Lead the marketing services team made up of creative services, content and social. Develop integrated marketing campaigns that deliver Go-to-Market strategies.* Manage and develop key customer insights that support delivering world class customer experience and provide relevant insights into product and customer marketing, RD&I, sales, and product teams.* Serve on the Marketing Leadership team collaborating with peers and building a culture of engagement, empowerment, and accountability across our team while establishing and delivering to the marketing goals.* Manage external agencies to support research, creative, and media work.* Direct management of multiple managers, teams, and multiple agency relationships.* Lead direct and indirect reports in cross-functional roles, including Marketing (Andersen Division and Enterprise level), Sales, HR, IT, Finance, and Business Teams.MUST HAVE QUALIFICATIONS:* Bachelor's degree in marketing or an equivalent combination of education and experience. MBA preferred.* 10-15+ years progressive marketing and sales leadership roles, including teams, budgets, and campaign development and media.* Strong strategic planning skills and budgeting skills* Experience leading creative and brand teams; agencies* Demonstrated ability to lead "technical" marketing efforts and technology requirements* Strong financial analysis skills* Track record of attracting and retaining top talent* Adept at developing strong relationships with colleagues and team leads, with an ability to align a wide range of perspectives on shared marketing and business strategies* Strong communication and presentation skills (to executives, with marketing peers, and to external audiences).CULTURE AND BENEFITS:"Be Orange. Be You" is how we express our belief that by embracing our differences and empowering you, we'll be a stronger team able to accomplish what otherwise wouldn't be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It's also why we're committed to supporting you to approach each day with a bright outlook.Benefits include, and are not limited to:* Medical/Dental/Vision/Life Insurance* Health Savings Account contributions* Paid holidays plus PTO* 401(k) plan & contributions* Professional development and tuition reimbursement opportunities* Charity contributions* Nationwide career opportunitiesWe look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.#LI-JL2Posting City:
Bayport, MN