Lipscomb University
Director of Marketing - University Athletics
Lipscomb University, Nashville, Tennessee, United States, 37247
Typical Duties and Responsibilities:
Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sportsDevelop, coordinate and implement marketing plan and in-game promotions for all varsity sportsAssist and advance social media and mobile marketing efforts (i.e. Facebook, Twitter, Instagram, etc.)Oversight of Lipscomb Athletics’ social media presenceAssist with sponsorship fulfillment and needsManage game day operations and promotions for marketing, enhancing game day atmosphere and fan experience by executing game scripts, organizing presentations and groups, coordinating video board content and operations, and managing on the field and on-court in-game elementsAssist with identification, cultivation, solicitation and stewardship of cash and trade sponsorshipPreferred Qualifications:
Management experience with the ability to provide proof of collective results as they relate to revenue generation, increased attendance, game day atmosphere, and brand standardsKnowledge of marketing trends within collegiate athletics that will enable the department to stay at the forefront of innovation and designProficiency in graphic design programs (i.e. Adobe Creative Suite)
Serve on the team tasked with annually meeting the department’s set revenue and attendance goals for all ticketed sportsDevelop, coordinate and implement marketing plan and in-game promotions for all varsity sportsAssist and advance social media and mobile marketing efforts (i.e. Facebook, Twitter, Instagram, etc.)Oversight of Lipscomb Athletics’ social media presenceAssist with sponsorship fulfillment and needsManage game day operations and promotions for marketing, enhancing game day atmosphere and fan experience by executing game scripts, organizing presentations and groups, coordinating video board content and operations, and managing on the field and on-court in-game elementsAssist with identification, cultivation, solicitation and stewardship of cash and trade sponsorshipPreferred Qualifications:
Management experience with the ability to provide proof of collective results as they relate to revenue generation, increased attendance, game day atmosphere, and brand standardsKnowledge of marketing trends within collegiate athletics that will enable the department to stay at the forefront of innovation and designProficiency in graphic design programs (i.e. Adobe Creative Suite)