Obligo
Product Marketing Manager
Obligo, New York, New York, us, 10261
About Us:
Obligo's mission is to power the rental experience of the future through trust-building financial technology that eliminates the burden of security deposits. Renters enjoy instant qualification and deposit-free renting while property owners and managers streamline their operations and make their listings more appealing to renters.\
About the Position
Obligo is looking for a driven, curious and fun Product Marketing Manager to join our team and help us fulfill our mission of building trust between landlords and renters. Reporting to the VP of Marketing, this role will be responsible for driving post-sale customer adoption and retention.
The ideal candidate will bring exceptional copywriting skills, sharp attention to detail, project management and operational chops, and a talent for translating technical product details into benefits for our end users. Most importantly, the candidate must contribute to Obligo's internal culture of trust, transparency, excellence and teamwork.
If you're a creative marketer with a passion for problem solving, this role is for you.
Responsibilities :Develop a deep understanding of our product suite, 3rd party integrations, sales lifecycles and customer onboarding processesCreate compelling post-sale customer enablement and training content (i.e. video tutorials, product brochures, customer case studies)Own and manage our Partner Resource Centers, including FAQs, video tutorials and knowledgebaseCollaborate closely with the product team on all in-product and email microcopySupport execution of product email/SMS, landing pages and automated workflowsInterview and survey customers to document market needs, buyer personas, and buying and onboarding processes to assist in the creation of go-to-market campaigns and contentExperiment and A/B test new marketing channels and in-product copyUnderstand and document the competitive landscape-be an expert on our competition and how they are positionedCollaborate with Sales, Business Development, and Customer Success to ensure our teams have the customer enablement assets they need to successfully sellProvide graphic design direction to agency resources to support marketing content creationSkills and Qualifications:
3+ years experience in a product marketing or brand manager roleBachelor's degree in Marketing/Journalism/Business or a related fieldExceptional written and verbal communicationHubspot and Figma experienceExcellent project management skills (you'll be working daily with cross-Atlantic team members)A keen eye for graphic designStrong presentation skillsExperience analyzing data in Tableau, Looker or similar softwareA desire to work in a supportive, collaborative, transparent, and multicultural environmentA start-up mentality - you're ready to make things happen!Industry experience in fintech or proptech is a plusBenefits and Perks
Join a mission-driven and value-driven company that puts culture, personal growth and well-being front and centerA chance to work with incredible teammates who are bright, creative, talented, and passionate!Growth & Training OpportunitiesHybrid work model, including 2-3 days per week of working from homeFun office environment on Union Square, including communal food, music and gamesFrequent company and team events including workout classes, restaurants and moreUp to 3 months fully remote work per year for the digital nomads out thereGenerous PTO and Holiday ScheduleStock Options to all full time employeesHome Office Expense ReimbursementHealth, Dental and Vision plan options with generous company contributions401-K with matchPaid parental leaveFlexible Savings Account (FSA) OptionsCommuter Benefits (pre-tax dollars for transit and parking)
Obligo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Base salary range: $110,000 to $140,000Plus bonus and equity
Obligo's mission is to power the rental experience of the future through trust-building financial technology that eliminates the burden of security deposits. Renters enjoy instant qualification and deposit-free renting while property owners and managers streamline their operations and make their listings more appealing to renters.\
About the Position
Obligo is looking for a driven, curious and fun Product Marketing Manager to join our team and help us fulfill our mission of building trust between landlords and renters. Reporting to the VP of Marketing, this role will be responsible for driving post-sale customer adoption and retention.
The ideal candidate will bring exceptional copywriting skills, sharp attention to detail, project management and operational chops, and a talent for translating technical product details into benefits for our end users. Most importantly, the candidate must contribute to Obligo's internal culture of trust, transparency, excellence and teamwork.
If you're a creative marketer with a passion for problem solving, this role is for you.
Responsibilities :Develop a deep understanding of our product suite, 3rd party integrations, sales lifecycles and customer onboarding processesCreate compelling post-sale customer enablement and training content (i.e. video tutorials, product brochures, customer case studies)Own and manage our Partner Resource Centers, including FAQs, video tutorials and knowledgebaseCollaborate closely with the product team on all in-product and email microcopySupport execution of product email/SMS, landing pages and automated workflowsInterview and survey customers to document market needs, buyer personas, and buying and onboarding processes to assist in the creation of go-to-market campaigns and contentExperiment and A/B test new marketing channels and in-product copyUnderstand and document the competitive landscape-be an expert on our competition and how they are positionedCollaborate with Sales, Business Development, and Customer Success to ensure our teams have the customer enablement assets they need to successfully sellProvide graphic design direction to agency resources to support marketing content creationSkills and Qualifications:
3+ years experience in a product marketing or brand manager roleBachelor's degree in Marketing/Journalism/Business or a related fieldExceptional written and verbal communicationHubspot and Figma experienceExcellent project management skills (you'll be working daily with cross-Atlantic team members)A keen eye for graphic designStrong presentation skillsExperience analyzing data in Tableau, Looker or similar softwareA desire to work in a supportive, collaborative, transparent, and multicultural environmentA start-up mentality - you're ready to make things happen!Industry experience in fintech or proptech is a plusBenefits and Perks
Join a mission-driven and value-driven company that puts culture, personal growth and well-being front and centerA chance to work with incredible teammates who are bright, creative, talented, and passionate!Growth & Training OpportunitiesHybrid work model, including 2-3 days per week of working from homeFun office environment on Union Square, including communal food, music and gamesFrequent company and team events including workout classes, restaurants and moreUp to 3 months fully remote work per year for the digital nomads out thereGenerous PTO and Holiday ScheduleStock Options to all full time employeesHome Office Expense ReimbursementHealth, Dental and Vision plan options with generous company contributions401-K with matchPaid parental leaveFlexible Savings Account (FSA) OptionsCommuter Benefits (pre-tax dollars for transit and parking)
Obligo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Base salary range: $110,000 to $140,000Plus bonus and equity