Digital Marketing Manager

hiettives is seeking a talented and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing the overall digital marketing strategy for our company. You will play a key role in driving our online presence and ensuring the success of our digital campaigns.

Responsibilities

Develop, implement, and manage our digital marketing strategy, including SEO/SEM, email, social media, display advertising, and content marketingPlan and execute all digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertisingMeasure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesCollaborate with internal teams to create landing pages and optimize the user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsRequirements

Proven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google AdWords campaignsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement