Verkada
Director/ Head of Americas Field Marketing
Verkada, San Mateo, California, United States, 94409
Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.Overview
Verkada is in search of an exceptional Head of North American Field Marketing—a true rockstar in the field. We need someone who not only excels in their craft but can also lead a team to unparalleled execution and tireless innovation. This person will team up with sales leadership to drive customer engagement and success across the geography, hire and lead a growing team of field marketers across the region, partner tightly with the digital and acquisition team to drive demand, and work with our channel team and partners to develop and support a best-in-class ecosystem cloud/physical security expertise.
In this role you will:
Drive the creation of annual and quarterly plans focused on actionable and measurable initiatives aligned to pipeline and bookings targets, quarterly budgets, and overall business goals
Act as the overall lead for field marketing in North America for sales, customers, and partners
Act as a player coach directly executing and owning a broad range of critical components of your marketing strategy focused on top partners, accounts, industries and segments
Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security, cloud, and privacy
Execute targeted account-based programs for new prospects current customers
Work with our channel teams to develop in field co-marketing motions with top partners
Advise the digital and outbound Acquisition team as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
Manage and act on daily data, insights, and results from field marketing programs
Qualifications
12+ years of B2B marketing experience, preferably in an IT, high-tech, environment
Expert understanding of marketing, in particular best in class execution of social, event, thought leadership, channel, community, and account based marketing, and the ability to share that with others.
Experience as a leader and manager of a high performing team
Proven ability to act as an executive partner to sales and to engage with customers at every level
Experience working with channel and strategic partners to achieve excellent results
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Passion to provide the best, most innovative security solutions to businesses around the world
Strong SFDC and Marketo/Hubspot experience
Attention to detail and a willingness to dive deep to see what’s working where you can innovate
Ability to execute, day in and day out, at an incredibly high level against consistent results
Get things done attitude
US Employee Benefits
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily
Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).Estimated Annual Pay Range $180,000—$250,000 USD
Verkada Is An Equal Opportunity EmployerAs an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.Overview
Verkada is in search of an exceptional Head of North American Field Marketing—a true rockstar in the field. We need someone who not only excels in their craft but can also lead a team to unparalleled execution and tireless innovation. This person will team up with sales leadership to drive customer engagement and success across the geography, hire and lead a growing team of field marketers across the region, partner tightly with the digital and acquisition team to drive demand, and work with our channel team and partners to develop and support a best-in-class ecosystem cloud/physical security expertise.
In this role you will:
Drive the creation of annual and quarterly plans focused on actionable and measurable initiatives aligned to pipeline and bookings targets, quarterly budgets, and overall business goals
Act as the overall lead for field marketing in North America for sales, customers, and partners
Act as a player coach directly executing and owning a broad range of critical components of your marketing strategy focused on top partners, accounts, industries and segments
Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security, cloud, and privacy
Execute targeted account-based programs for new prospects current customers
Work with our channel teams to develop in field co-marketing motions with top partners
Advise the digital and outbound Acquisition team as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
Manage and act on daily data, insights, and results from field marketing programs
Qualifications
12+ years of B2B marketing experience, preferably in an IT, high-tech, environment
Expert understanding of marketing, in particular best in class execution of social, event, thought leadership, channel, community, and account based marketing, and the ability to share that with others.
Experience as a leader and manager of a high performing team
Proven ability to act as an executive partner to sales and to engage with customers at every level
Experience working with channel and strategic partners to achieve excellent results
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Passion to provide the best, most innovative security solutions to businesses around the world
Strong SFDC and Marketo/Hubspot experience
Attention to detail and a willingness to dive deep to see what’s working where you can innovate
Ability to execute, day in and day out, at an incredibly high level against consistent results
Get things done attitude
US Employee Benefits
Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily
Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).Estimated Annual Pay Range $180,000—$250,000 USD
Verkada Is An Equal Opportunity EmployerAs an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.