Paid Search/ Google Marketing Specialist (SEM/PPC)

Paid Search/ Google Marketing Specialist (SEM/PPC)What you'll do:Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.Conduct competitive research and develop keyword lists and audience sets for paid digital campaignsSetup of accounts, tracking and campaigns with best practice guidelinesManage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goalsCreate reports relaying complex data sets and effectively communicate performance to clientsPace and optimize campaign spend against daily/monthly budgetsAssess landing pages used in search engine marketing campaignsMonitor, recommend and test the latest digital marketing tactics for internal and external initiativesStrategize, manage, execute and report on advertising campaigns across various platforms, including but not limited to, Meta, LinkedIn, TikTok, display ads, and CTV.What you need:Must have obtained, at a minimum, a Bachelor's degree in marketing, advertising, communications or relevant field.Strong understanding of digital marketing fundamentals and methodologies2+ years of experience managing paid search campaigns (Adwords, Bing)A foundation of Conversion Rate Optimization (CRO) best practicesExcellent spreadsheet skills, Excel or preferably with Google SheetsGoogle Adwords and/or Analytics CertifiedExperience working and communicating directly with clientsImpeccable attention to detailApplicants must be Florida basedBonus pointsExperience in the healthcare / medical verticalExperience with Supermetrics and other marketing automation toolsSEO experience