Golden Hippo
Brand Marketing Specialist
Golden Hippo, Los Angeles, California, United States, 90079
Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A:
Brand Marketing Specialist who is responsible for supporting and executing comprehensive brand strategies to drive revenue growth through strategic marketing initiatives across various channels. As a key member of the team, the brand marketing specialist is responsible for contributing to the overall success of the organization by aligning marketing efforts with business objectives.
Location:
Hybrid (Office in Woodland Hills, CA)
What You'll Be Doing:Develop and execute integrated marketing campaigns online to increase brand awareness, drive customer acquisition, and promote brand loyalty.Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.Optimize website merchandising and create impactful promotions to drive revenue and product trial.Optimize & support customer onboarding processes to ensure a seamless transition from acquisition to activation with inserts, autoresponders, and other marketing channel touchpointsCoordinate with cross-functional teams, including operations, sales, customer service, andproduct development, to ensure alignment in marketing effortsManage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.Work on ad-hoc brand projects and initiatives that improve areas such as customer retention, lifetime value and subscription retention.Partner with retention team to drive repeat purchases, increase customer lifetime value, and foster brand loyalty.Monitor campaign performance and key metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.Have a strong understanding of key marketing metrics such as ROI & LTVConduct market research to understand customer preferences, industry trends, and competitor activities to identify opportunitiesMaintain brand guidelines and positioning, ensuring it resonates with each target audienceQualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):
Ecommerce background required.Proficiency in developing and executing integrated marketing campaigns across online channels to enhance brand awareness, facilitate customer acquisition, and foster brand loyalty.Skills in optimizing website merchandising and creating compelling promotions to drive revenue growth and encourage product trial.Experience in developing, expanding, and managing brand sampling and gifting programs to increase brand visibility and engagement.Expertise in optimizing and supporting customer onboarding processes through variouschannels including inserts, email, and SMS to ensure a smooth transition from acquisition to Activation.Strong collaboration skills to work effectively with cross-functional teams in developing marketing strategies and campaigns aligned with brand objectives and target audiencepreferences.Proven ability to manage end-to-end project execution, including campaign planning, timelinetracking, and performance analysis.Demonstrated capability to lead ad-hoc brand projects and initiatives aimed at improving customer retention, lifetime value, and subscription retention.Bachelor's Degree in Marketing, Business, or related field (required)4 years in brand marketing, digital marketing, product marketing (required)Golden Perks & Benefits:
Comprehensive healthcare coverage - We cover
100% of premiums
for medical, dental, and vision plans for employee-only plans.Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over
$6.1 million
to date.We match up to
3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.6 paid sick and mental health days,
an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.Invest in your future with our
Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock.Professional development
opportunities
with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of
KPIs .Celebrate your accomplishments with our
Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs , where your hard work is not only valued but also acknowledged and rewarded.Reimbursements for a portion of personal cell phone and internet usage
for eligible employees.For those coming into our Woodland Hills, CA office, you'll find a fully stocked
kitchen
and a
free on-site gym .Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here.
The base salary range is $58,900.00-$78,600.00 plus annual & monthly KPI bonus potential.Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will
only
contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will
never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity.*
Click here to learn more about general internet safety and our hiring practices.
Click here to view our Privacy Notice to Job Applicants.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.
We're Looking For A:
Brand Marketing Specialist who is responsible for supporting and executing comprehensive brand strategies to drive revenue growth through strategic marketing initiatives across various channels. As a key member of the team, the brand marketing specialist is responsible for contributing to the overall success of the organization by aligning marketing efforts with business objectives.
Location:
Hybrid (Office in Woodland Hills, CA)
What You'll Be Doing:Develop and execute integrated marketing campaigns online to increase brand awareness, drive customer acquisition, and promote brand loyalty.Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.Optimize website merchandising and create impactful promotions to drive revenue and product trial.Optimize & support customer onboarding processes to ensure a seamless transition from acquisition to activation with inserts, autoresponders, and other marketing channel touchpointsCoordinate with cross-functional teams, including operations, sales, customer service, andproduct development, to ensure alignment in marketing effortsManage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.Work on ad-hoc brand projects and initiatives that improve areas such as customer retention, lifetime value and subscription retention.Partner with retention team to drive repeat purchases, increase customer lifetime value, and foster brand loyalty.Monitor campaign performance and key metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.Have a strong understanding of key marketing metrics such as ROI & LTVConduct market research to understand customer preferences, industry trends, and competitor activities to identify opportunitiesMaintain brand guidelines and positioning, ensuring it resonates with each target audienceQualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):
Ecommerce background required.Proficiency in developing and executing integrated marketing campaigns across online channels to enhance brand awareness, facilitate customer acquisition, and foster brand loyalty.Skills in optimizing website merchandising and creating compelling promotions to drive revenue growth and encourage product trial.Experience in developing, expanding, and managing brand sampling and gifting programs to increase brand visibility and engagement.Expertise in optimizing and supporting customer onboarding processes through variouschannels including inserts, email, and SMS to ensure a smooth transition from acquisition to Activation.Strong collaboration skills to work effectively with cross-functional teams in developing marketing strategies and campaigns aligned with brand objectives and target audiencepreferences.Proven ability to manage end-to-end project execution, including campaign planning, timelinetracking, and performance analysis.Demonstrated capability to lead ad-hoc brand projects and initiatives aimed at improving customer retention, lifetime value, and subscription retention.Bachelor's Degree in Marketing, Business, or related field (required)4 years in brand marketing, digital marketing, product marketing (required)Golden Perks & Benefits:
Comprehensive healthcare coverage - We cover
100% of premiums
for medical, dental, and vision plans for employee-only plans.Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over
$6.1 million
to date.We match up to
3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.6 paid sick and mental health days,
an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.Invest in your future with our
Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock.Professional development
opportunities
with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.Tuition reimbursement program , which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of
KPIs .Celebrate your accomplishments with our
Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs , where your hard work is not only valued but also acknowledged and rewarded.Reimbursements for a portion of personal cell phone and internet usage
for eligible employees.For those coming into our Woodland Hills, CA office, you'll find a fully stocked
kitchen
and a
free on-site gym .Virtual and in-person company events , like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.
To read more about our Perks & Benefits, click here.
The base salary range is $58,900.00-$78,600.00 plus annual & monthly KPI bonus potential.Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
*The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Hippo recruiters will
only
contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Hippo recruiters will
never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Hippo directly at safety@goldenhippo.com to verify its validity.*
Click here to learn more about general internet safety and our hiring practices.
Click here to view our Privacy Notice to Job Applicants.