HirexHire
Product Marketing Manager (GovTech) (Remote)
HirexHire, Raleigh, North Carolina, United States, 27601
ABOUT US
HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.
We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.
OUR CLIENT
Location: Raleigh, NC HQ (REMOTE)
Industry: Government Technology (SaaS)
Company Size: 50+
What They Do: Our client offers an end-to-end operating system for public agencies to communicate, listen, and make informed decisions. As an all-in-one engagement and communications platform, their mission is to connect government agencies with the communities they serve and facilitate equitable participation and representative data.
Contact HirexHire for more client information
THE ROLE
Our client is seeking a dynamic and collaborative Product Marketing Manager to join their innovative team. Reporting directly to the Director of Marketing, this role is pivotal in driving the success of their platform by creating compelling messaging, driving business growth, and leading strategic product marketing initiatives.
This role is fully remote.
WHAT YOU WILL DO
Messaging & Positioning:
Develop compelling and differentiated messaging and positioning, tailored to the target customer and highlighting core capabilities and offerings.Product Marketing Strategy:
Take ownership of product marketing initiatives, including new product and feature releases, launch planning, programming and campaign development, sales enablement, brand, and web content development.Customer Journey Mapping:
Develop and maintain detailed customer journey maps to visualize and improve the customer experience across all touchpoints.Toolkit Development:
Develop a comprehensive toolkit supporting the selling process, including playbooks, sales decks, solutions briefs, white papers, product demos, videos, blogs, and webinars.In-App Messaging:
Develop and own the in-product customer communication strategy, including product discovery announcements, guides, walk-throughs, and success KPIs. Ensure a seamless and informative in-app experience for customers.Customer Intel:
Analyze market and customer data to identify trends and opportunities. Use insights to drive marketing strategies and ensure alignment with customer needs and market demands.Competitive Research:
Conduct throughout competitive research to identify strengths, weaknesses, and unique selling points of competitors.WHAT YOU WILL NEED
Bachelor's degree in Marketing, Business, or a related field.Proven experience in product marketing, with a focus on developing and executing successful GTM strategies.Excellent communication and storytelling skills, with the ability to create compelling messaging.Analytical mindset with the ability to leverage market and customer data for strategic decision-making.A project manager. You are able to manage a number of complex projects and deliver against tight deadlines.An executor. Execution is imperative on this high-performing team.A team player with a positive attitude.A willingness to embrace change and to adapt strategies on the flyNICE TO HAVE
Public sector experience a plusPublic engagement experience a plus
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. HirexHire is dedicated to building diverse and inclusive teams for our clients, so if you are excited about this role but your experience doesn't perfectly align, we encourage you to still apply! We may have another fit for you!
HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.
We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.
OUR CLIENT
Location: Raleigh, NC HQ (REMOTE)
Industry: Government Technology (SaaS)
Company Size: 50+
What They Do: Our client offers an end-to-end operating system for public agencies to communicate, listen, and make informed decisions. As an all-in-one engagement and communications platform, their mission is to connect government agencies with the communities they serve and facilitate equitable participation and representative data.
Contact HirexHire for more client information
THE ROLE
Our client is seeking a dynamic and collaborative Product Marketing Manager to join their innovative team. Reporting directly to the Director of Marketing, this role is pivotal in driving the success of their platform by creating compelling messaging, driving business growth, and leading strategic product marketing initiatives.
This role is fully remote.
WHAT YOU WILL DO
Messaging & Positioning:
Develop compelling and differentiated messaging and positioning, tailored to the target customer and highlighting core capabilities and offerings.Product Marketing Strategy:
Take ownership of product marketing initiatives, including new product and feature releases, launch planning, programming and campaign development, sales enablement, brand, and web content development.Customer Journey Mapping:
Develop and maintain detailed customer journey maps to visualize and improve the customer experience across all touchpoints.Toolkit Development:
Develop a comprehensive toolkit supporting the selling process, including playbooks, sales decks, solutions briefs, white papers, product demos, videos, blogs, and webinars.In-App Messaging:
Develop and own the in-product customer communication strategy, including product discovery announcements, guides, walk-throughs, and success KPIs. Ensure a seamless and informative in-app experience for customers.Customer Intel:
Analyze market and customer data to identify trends and opportunities. Use insights to drive marketing strategies and ensure alignment with customer needs and market demands.Competitive Research:
Conduct throughout competitive research to identify strengths, weaknesses, and unique selling points of competitors.WHAT YOU WILL NEED
Bachelor's degree in Marketing, Business, or a related field.Proven experience in product marketing, with a focus on developing and executing successful GTM strategies.Excellent communication and storytelling skills, with the ability to create compelling messaging.Analytical mindset with the ability to leverage market and customer data for strategic decision-making.A project manager. You are able to manage a number of complex projects and deliver against tight deadlines.An executor. Execution is imperative on this high-performing team.A team player with a positive attitude.A willingness to embrace change and to adapt strategies on the flyNICE TO HAVE
Public sector experience a plusPublic engagement experience a plus
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. HirexHire is dedicated to building diverse and inclusive teams for our clients, so if you are excited about this role but your experience doesn't perfectly align, we encourage you to still apply! We may have another fit for you!