Sol de Janeiro
Associate Director, Global Product Marketing - Merchandise and Promotions
Sol de Janeiro, New York, New York, us, 10261
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
As the
Associate Direc
tor, Global Product Marketing, Merchandise and Promotions , you will play a pivotal role in driving category growth and consumer engagement through strategic merchandise planning and promotional initiatives. You will redefine how beauty merchandising and promotions intersect with fashion and entertainment, setting trends and elevating the consumer experience in the beauty industry.
The position will report to the Vice President of Global Product Marketing and has one direct report.
RESPONSIBILITIES
Oversee the entire category of gifting and promotional products, including holiday sets, sampling, gifts with purchase, and special product distortions, ensuring alignment with the brand's strategic goals and market trends, driving clear revenue growth.Develop and maintain a comprehensive 3-year roadmap for the promotional strategy and hero product distortions. This strategic plan will ensure the brand remains fresh and relevant by anticipating market trends, aligning product launches with consumer demands, and continuously innovating the product line to maintain competitive edge.In partnership with Global Consumer Engagement, spearhead collaborations with fashion, creative, and entertainment entities to design and launch trendsetting limited-edition products that captivate our global audience.Ensure frequent calibration with Commercial teams, manage regional holiday distortions by tailoring products to meet local consumer preferences and seasonal demands.Expand and refine the brand's range of consumer merchandise, such as bags and clothing, ensuring they are on-brand and appealing to the target market.Lead efforts to make gifting and merchandising a sustainable revenue driver, integrating eco-friendly practices and materials into product designs.Act as a visionary leader who inspires innovation and creativity within the team, pushing the boundaries of traditional promotional products.Conduct thorough market analysis to understand consumer behavior and preferences, leveraging insights to optimize product offerings.Work closely with other departments, including consumer marketing, packaging, sales, and supply chain, to ensure a cohesive approach to product launches and promotional campaigns.Collaborate with procurement, external partners, agencies and vendors to explore new merchandise innovation opportunities, including product design, costing, and coordination for execution.Develop and execute impactful influencer and press mailers that effectively communicate new launches and collaborations, enhancing brand presence and media coverage.Utilize consumer insights, market trends, and competitive analysis to inform assortment decisions and identify growth opportunities within the category.QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field required; MBA preferred.8-10+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry. Experience in fashion a plus.Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability.Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. Demonstrated leadership ability with experience leading and developing high-performing teams.PERSONAL CHARACTERISTICS
Entrepreneurial attitude in driving new merchandising opportunities and ownership mindset for all programs.Deep appreciation for company values and culture, embracing diversity, teamwork, and innovation.Collaborative mindset, capable of driving cross-functional alignment and achieving shared goals.Results-oriented with a focus on driving sales and profitability through strategic planning and execution.Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.Positive attitude, adaptability, and resilience in the face of challenges.Passion for the beauty industry and commitment to staying abreast of industry trends and developments
#LI-Hybrid
Salary Range
$130,000-$145,000 USD
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
As the
Associate Direc
tor, Global Product Marketing, Merchandise and Promotions , you will play a pivotal role in driving category growth and consumer engagement through strategic merchandise planning and promotional initiatives. You will redefine how beauty merchandising and promotions intersect with fashion and entertainment, setting trends and elevating the consumer experience in the beauty industry.
The position will report to the Vice President of Global Product Marketing and has one direct report.
RESPONSIBILITIES
Oversee the entire category of gifting and promotional products, including holiday sets, sampling, gifts with purchase, and special product distortions, ensuring alignment with the brand's strategic goals and market trends, driving clear revenue growth.Develop and maintain a comprehensive 3-year roadmap for the promotional strategy and hero product distortions. This strategic plan will ensure the brand remains fresh and relevant by anticipating market trends, aligning product launches with consumer demands, and continuously innovating the product line to maintain competitive edge.In partnership with Global Consumer Engagement, spearhead collaborations with fashion, creative, and entertainment entities to design and launch trendsetting limited-edition products that captivate our global audience.Ensure frequent calibration with Commercial teams, manage regional holiday distortions by tailoring products to meet local consumer preferences and seasonal demands.Expand and refine the brand's range of consumer merchandise, such as bags and clothing, ensuring they are on-brand and appealing to the target market.Lead efforts to make gifting and merchandising a sustainable revenue driver, integrating eco-friendly practices and materials into product designs.Act as a visionary leader who inspires innovation and creativity within the team, pushing the boundaries of traditional promotional products.Conduct thorough market analysis to understand consumer behavior and preferences, leveraging insights to optimize product offerings.Work closely with other departments, including consumer marketing, packaging, sales, and supply chain, to ensure a cohesive approach to product launches and promotional campaigns.Collaborate with procurement, external partners, agencies and vendors to explore new merchandise innovation opportunities, including product design, costing, and coordination for execution.Develop and execute impactful influencer and press mailers that effectively communicate new launches and collaborations, enhancing brand presence and media coverage.Utilize consumer insights, market trends, and competitive analysis to inform assortment decisions and identify growth opportunities within the category.QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field required; MBA preferred.8-10+ years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry. Experience in fashion a plus.Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability.Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. Demonstrated leadership ability with experience leading and developing high-performing teams.PERSONAL CHARACTERISTICS
Entrepreneurial attitude in driving new merchandising opportunities and ownership mindset for all programs.Deep appreciation for company values and culture, embracing diversity, teamwork, and innovation.Collaborative mindset, capable of driving cross-functional alignment and achieving shared goals.Results-oriented with a focus on driving sales and profitability through strategic planning and execution.Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.Positive attitude, adaptability, and resilience in the face of challenges.Passion for the beauty industry and commitment to staying abreast of industry trends and developments
#LI-Hybrid
Salary Range
$130,000-$145,000 USD
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
https://soldejaneiro.com/pages/privacy-policy-sol-de-janeiro