Senior Analyst - Marketing, Go To Market Strategy_

**Description****You Lead the Way. We’ve Got Your Back.**With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.The Senior Analyst, Go To Market will join the Cross-Channel Strategy Team, designed to articulate, build, and bring to market best-in-class cross-channel marketing strategies to accelerate efficient revenue growth and drive customer loyalty. The Senior Analyst will serve as a trusted partner to product teams and marketing teams, and will be responsible for developing and implementing effective go-to-market strategies for New Product Launches and other strategic x-channel or x-product initiatives. This role will require close collaboration with a variety of Enterprise teams, including Product, Prospect and Customer Growth Marketing, Offer Strategy, Business Development, Legal, Compliance, and Technology teams. Recently, this team led the creation and execution of the Consumer Marketing Go To Market Strategy for the Hilton 2023 and Delta 2024 portfolio refreshes.**Key Responsibilities**+ **Marketing Planning & Analysis** : Partner with product and brand teams to assess market trends, customer research and insights, map evolving product positioning and support capabilities development to deliver impactful marketing+ **Marketing Plan Development** : Collaborate with product, marketing strategy, brand, marketing channel and MET teams to build effective go-to-market strategies which align with initiative goals and facilitate implementation across Prospect & Customer Growth channels+ **Partner Communications** : Manager internal communications to enable greater speed and agility and improve marketer and broader working team experience. Serve as the point for cross-marketing updates, creative reviews, critical issues and project updates at all levels+ **Marketing Activation** : Support your immediate and cross-functional teams to deliver launches on time and jump in when custom needs and roadblocks arise+ **Team Documentation** : Manage and support internal team processes and resources such as playbooks, operating models and channel guides.**Qualifications**+ Strategic and creative problem solver who can support building and implementing plans from the ground up, including analytics, research, creative, capabilities, and metrics+ Natural standout colleague who can deliver results resourcefully in a highly collaborative and fast-paced environment+ Fast learner and strong attention to details to deliver innovative ideas and solutions and provide value to partners+ Project management and organization skills to effectively manage and drive multiple initiatives across different work streams simultaneously, along with diligent documentation+ Ability to communicate clearly, concisely and with conviction to a variety of partners at all levels and influence outcomes+ Ambition to make an impact in a fast-moving, multifaceted, growth environment and operate fluidly between strategy and execution to deliver flawlessly.**Qualifications**Salary Range: $55,000.00 to $105,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:+ Competitive base salaries+ Bonus incentives+ 6% Company Match on retirement savings plan+ Free financial coaching and financial well-being support+ Comprehensive medical, dental, vision, life insurance, and disability benefits+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)+ Free and confidential counseling support through our Healthy Minds program+ Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: ol.gov/agencies/ofccp/posters to access the three posters.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.**Job:** Marketing**Primary Location:** US-New York-New York**Schedule** Full-time**Req ID:** 24010319