Director of Social Marketing - Monopoly Go!
Scopely, Culver City, CA, United States
Scopely is looking for a Director of Social Marketing to join our Monopoly GO team in our Culver City Hub on an hybrid basis working 3 days a week from the hub.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
Monopoly GO! is our new casual game and a key franchise that has just become Scopely’s largest game, enjoyed by millions of players. The team is based in Europe and the US, and works every day to create captivating new experiences for our players.
As a Director of Social Marketing at Monopoly GO you will play a pivotal role in nurturing our expanding creator ecosystem while overseeing the growth and engagement of the game’s social content strategies on TikTok, Instagram and YouTube. Your strategic vision, leadership skills, and passion for great social content will contribute to fostering a dynamic and inclusive environment that resonates with players and new audiences worldwide.
What You Will Do :
- Lead, mentor, and inspire a team of experienced managers,
- Set clear goals, provide guidance, and evaluate team members' performance, facilitating professional growth
- Act as a liaison between our creators and the product team, effectively communicating and advocating for their needs and ideas
- Serve as the main point of contact and advocate for content creators, developing our Official Creator program and building strong relationships
- Foster a sense of community among creators through regular communication, virtual events, and networking opportunities
- Develop and execute an innovative and fun social media strategy that grows our followers and aligns with Monopoly GO’s brand identity and community engagement goals
- Create, curate, and manage engaging content tailored to specific social media platforms
- Monitor social media trends and manage brand reputation
- Utilize analytics tools to track community engagement metrics, sentiment, and social media performance, deriving insights to inform strategies
What We’re Looking For
- +8 years of experience in social marketing in the entertainment, games or consumer realm
- Proven experience in leading and managing teams, with excellent leadership and interpersonal skills
- Excellent communication skills to engage and build rapport with content creators, internal stakeholders, and the product team
- Analytical mindset with the ability to interpret data, measure program performance, and make data-driven decisions
- Strategic thinking and creativity in designing and executing marketing campaigns to promote creator content
- Experience working with Social Media Reporting tools
- Working on site in Culver City, CA for 2 days a week
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.