Ring Concierge
Senior Manager, Performance Marketing
Ring Concierge, New York, New York, us, 10261
About Role
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager of Performance Marketing to become an integral part of our team. In this role, the Senior Manager will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
ResponsibilitiesAnalyze and optimize acquisition marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channelsOwn planning and execution of paid digital strategies, largely paid search and paid socialHandle the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluationCollaborate with the Retention Marketing team to deploy campaigns and strategies in paid channels that drive overall customer retention.Leverage customer analytics to deploy segmentation strategies across acquisitionImprove creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metricsUtilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvementCollaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketingManage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etcOversee agencies responsible for day to day execution of paid media strategiesBuild and maintain the paid testing roadmap to maximize new customer acquisition and support retention effortsEvaluate multiple attribution data sets to support measurement and success of campaigns and strategiesConduct market research and competitor analysis to identify trends, opportunities, and areas for improvementAbout You
Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendationsDemonstrated experience in developing and implementing successful performance marketing strategies and campaignsExcellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadershipHighly organized with the ability to manage multiple projects and priorities in a fast-paced environmentRequirements
Bachelor's degree in marketing, business, or a related field3+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce businessDemonstrated success in driving customer acquisition and revenue growth through performance marketing channelsStrong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platformsDetails - NYC
Hybrid role located in midtown NYCOffice Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)Health, Vision & Dental Insurance for full-time employeesWe offer generous employee discounts on our fine jewelryPaid time offThe salary for this position is $130-140k, commensurate with experience
Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager of Performance Marketing to become an integral part of our team. In this role, the Senior Manager will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.
ResponsibilitiesAnalyze and optimize acquisition marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channelsOwn planning and execution of paid digital strategies, largely paid search and paid socialHandle the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluationCollaborate with the Retention Marketing team to deploy campaigns and strategies in paid channels that drive overall customer retention.Leverage customer analytics to deploy segmentation strategies across acquisitionImprove creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metricsUtilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvementCollaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketingManage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etcOversee agencies responsible for day to day execution of paid media strategiesBuild and maintain the paid testing roadmap to maximize new customer acquisition and support retention effortsEvaluate multiple attribution data sets to support measurement and success of campaigns and strategiesConduct market research and competitor analysis to identify trends, opportunities, and areas for improvementAbout You
Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendationsDemonstrated experience in developing and implementing successful performance marketing strategies and campaignsExcellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadershipHighly organized with the ability to manage multiple projects and priorities in a fast-paced environmentRequirements
Bachelor's degree in marketing, business, or a related field3+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce businessDemonstrated success in driving customer acquisition and revenue growth through performance marketing channelsStrong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platformsDetails - NYC
Hybrid role located in midtown NYCOffice Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)Health, Vision & Dental Insurance for full-time employeesWe offer generous employee discounts on our fine jewelryPaid time offThe salary for this position is $130-140k, commensurate with experience