Four Seasons Hotels Limited
Digital Marketing Manager
Four Seasons Hotels Limited, Miami, Florida, us, 33222
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:Oceanfront elegance within an iconic social club setting. From the moment it first opened its doors on New Year's Eve 1930, The Surf Club has hosted history. It is here that you will find Four Seasons Hotel at The Surf Club. An icon in the Miami Beaches, located near Sunny Isles, this beachside hotel brings a new era of luxury, with celebrated dining and a world-class spa, to its Surfside shores.
About the role
The Digital Marketing Manager supports the Public Relations Director/Manager and the Directors of Marketing to execute strategies in website development, social media platforms, content development, and online review management. This role's lead responsibilities include actively maintaining visuals and copy across owned and third-party website channels, generating social media content and calendars, growing social media engagement, and managing the hotel's online reputation. This is a shared service role between Four Seasons Miami and Four Seasons at The Surf Club.
What you will doThrough proactive ideation, manages the Hotel as well as Restaurant and Bar social media channels, curating and organizing content calendars that amplify key messages and highlight the property's identity, business objectives, current offerings, and storytelling.Track and analyze the performance of social media campaigns using analytics tools.Monitor competitor activity and industry trends to identify opportunities for growth and innovation.Creates engaging social media content including Instagram stories and reels, working closely with key departments to produce content opportunities.Executes strategies to grow social media metrics including audience size, impressions, engagement, and post link clicks, supporting the hotel's performance on monthly commercial scorecard.Performs community management of all social media platforms.Utilizes available programs (including Traacker and Social Native) to vet social media collaboration opportunities and integrate User Generated Content.Actively uses Sprout Social Media Management platform to efficiently schedule social media content and provide monthly and as-needed reporting.Pursues and coordinates social media influencer stays and experiences, and builds briefs to ensure aesthetic content and deliverable expectations are aligned.Monitors social media conversations relevant to the Hotel, luxury travel industry, and local market.Coordinates property participation in corporate global social media campaigns.Manages the online presence of the Hotels to ensure information accurately reflects the hotel's current business objectives, offerings, and storytelling across Four Seasons owned channels which includes FS.com, Four Seasons App, Partner Websites, and internal online resources.Ensures visual and information updates extend to all third-party websites, maintaining alignment with the Hotel's positioning, product, business objectives, and storytelling.Manages "Local SEO" needs which includes up-to-date information and postings for Google Profiles.Assists with the production and coordination of photo and video shoots (as needed).Complies with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.Performs as brand ambassador of Four Seasons and hotels.What you bring
Minimum of three years of professional experience in social media platforms, website management, influencer relations. Digital marketing experience is required.Agency experience is preferred.Experience within hospitality or luxury lifestyle is preferred.Excellent writing, presentation, and communication skills.Photography and video skills and an eye for aestheticAttention to detail and organization.Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.Knowledge of InDesign and production methods in graphic arts and collateral.Proficient in Microsoft Office Suite.Bachelor's Degree in Marketing, Communications or related field.What we offer:• Competitive Salary, wages, and a comprehensive benefits package• Excellent Training and Development opportunities• Complimentary Accommodation at other Four Seasons Hotels and Resort• Complimentary Dry Cleaning for Employee Uniforms• Complimentary Employee Meals
• 401K Retirement Plan
Complementary Parking
Schedule & Hours:
• Full Time
Candidates must have valid work authorization for the U.S. Internal Four Seasons Management Employees outside of the US may qualify for an L1 Visa. Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:Oceanfront elegance within an iconic social club setting. From the moment it first opened its doors on New Year's Eve 1930, The Surf Club has hosted history. It is here that you will find Four Seasons Hotel at The Surf Club. An icon in the Miami Beaches, located near Sunny Isles, this beachside hotel brings a new era of luxury, with celebrated dining and a world-class spa, to its Surfside shores.
About the role
The Digital Marketing Manager supports the Public Relations Director/Manager and the Directors of Marketing to execute strategies in website development, social media platforms, content development, and online review management. This role's lead responsibilities include actively maintaining visuals and copy across owned and third-party website channels, generating social media content and calendars, growing social media engagement, and managing the hotel's online reputation. This is a shared service role between Four Seasons Miami and Four Seasons at The Surf Club.
What you will doThrough proactive ideation, manages the Hotel as well as Restaurant and Bar social media channels, curating and organizing content calendars that amplify key messages and highlight the property's identity, business objectives, current offerings, and storytelling.Track and analyze the performance of social media campaigns using analytics tools.Monitor competitor activity and industry trends to identify opportunities for growth and innovation.Creates engaging social media content including Instagram stories and reels, working closely with key departments to produce content opportunities.Executes strategies to grow social media metrics including audience size, impressions, engagement, and post link clicks, supporting the hotel's performance on monthly commercial scorecard.Performs community management of all social media platforms.Utilizes available programs (including Traacker and Social Native) to vet social media collaboration opportunities and integrate User Generated Content.Actively uses Sprout Social Media Management platform to efficiently schedule social media content and provide monthly and as-needed reporting.Pursues and coordinates social media influencer stays and experiences, and builds briefs to ensure aesthetic content and deliverable expectations are aligned.Monitors social media conversations relevant to the Hotel, luxury travel industry, and local market.Coordinates property participation in corporate global social media campaigns.Manages the online presence of the Hotels to ensure information accurately reflects the hotel's current business objectives, offerings, and storytelling across Four Seasons owned channels which includes FS.com, Four Seasons App, Partner Websites, and internal online resources.Ensures visual and information updates extend to all third-party websites, maintaining alignment with the Hotel's positioning, product, business objectives, and storytelling.Manages "Local SEO" needs which includes up-to-date information and postings for Google Profiles.Assists with the production and coordination of photo and video shoots (as needed).Complies with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.Performs as brand ambassador of Four Seasons and hotels.What you bring
Minimum of three years of professional experience in social media platforms, website management, influencer relations. Digital marketing experience is required.Agency experience is preferred.Experience within hospitality or luxury lifestyle is preferred.Excellent writing, presentation, and communication skills.Photography and video skills and an eye for aestheticAttention to detail and organization.Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.Knowledge of InDesign and production methods in graphic arts and collateral.Proficient in Microsoft Office Suite.Bachelor's Degree in Marketing, Communications or related field.What we offer:• Competitive Salary, wages, and a comprehensive benefits package• Excellent Training and Development opportunities• Complimentary Accommodation at other Four Seasons Hotels and Resort• Complimentary Dry Cleaning for Employee Uniforms• Complimentary Employee Meals
• 401K Retirement Plan
Complementary Parking
Schedule & Hours:
• Full Time
Candidates must have valid work authorization for the U.S. Internal Four Seasons Management Employees outside of the US may qualify for an L1 Visa. Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf